Bias and prejudice are discussed. Bias is defined as making systematic errors in judgment based on preconceived notions and can influence media reporting by selecting stories that please owners, advertisers, or avoid offensive content. Prejudice is defined as making assumptions about people without adequate knowledge and is discriminatory. Examples of prejudice discussed include stereotypes against Muslim women and historical discrimination against women, Jews, and black people.

2. BIAS AND PREJUDICE
Prepared by:
Ms. Ehlie Rose G. Baguinaon

3. - the human tendency to
make systematic errors in
judgment or when making
decisions based upon
certain thinking, thoughts,
or preconceived notions.
- Unfairness
BIAS

4.  Reporting the same
thing everyone else is
reporting, or to avoid
offensive stories, so no
reader or viewer turns
away
 Picking articles or
stories that are pleasing
to the owners of the
media organization or
network
BI
A
S

5. Selecting media stories
based on what will please
advertisers
For example, what if an
online news outlet's biggest
sponsor was a major airline?
In this instance, it's possible
that outlet might headline
stories pertaining to
incidents on other airlines
and hold back stories that
made that airline look bad.
BI
A
S

6. -a prejudgment, an assumption
made about someone or
something before having
adequate knowledge to be able
to do so with guaranteed
accuracy.
- Discrimination
PREJUDICE

7. Some people may consider all
Muslim women to be illiterate
and uneducated. This is
actually a prejudice against
religion and gender.
PREJUDICE

8. • Until the early years of the
twentieth century, women were
not allowed to vote.
• The holocaust happened
partially because of a prejudice
towards Jews.
• Women are not allowed to
drive in Saudi Arabia and they
are required to walk behind the
man who is with them.
P
R
EJ
U
D
I
C
E

9. • In the United States,
black people could not sit in
the front of buses or use the
same water fountains as
white people until the 1950s
and 1960s.
• Private clubs are often
exclusive. For example, some
don’t allow members who are
Black or Jewish.
P
R
EJ
U
D
I
C
E