measures to promote bars

1. PROMOTING BARS in restaurant

2. Agenda
•
•
•
•
Introduction
Key facts & figures
Observations
Suggestions

3. Introduction
A uniquely designed contemporary lounge &
bar.

4. Key facts & figures
• Offers great variety of
premium, imported and Indian
spirits, innovative cocktails & lip
smacking snacks.
• Covers: 30+10
• Timings: 11:30am to 11:30pm

5. Observations
S.no
Name
APC (in Rs.)
variance
1
Zodiac
655
-109
2
Nostradamus
170
-212
3
Earthen Oven
595
-219
4
Oriental Pavillion
634
-191
The data has
been taken
from the flash
report of 29th
Dec’13
700
600
500
400
300
APC (in Rs.)
200
variance
100
0
-100
Zodiac
Nostradamus
Earthen Oven
Oriental Pavillion
-200
1
2
3
4
-300

6. Break up – Food & Beverage sales
OUTLET
Actual FOOD SALE (IN Rs.)
Actual BEVERAGE SALE
Zodiac
28167
2315
Nostradamus
1697
5078
Earthen Oven
7733
536
Oriental Pavillion
4438
718
30000
25000
20000
15000
Actual FOOD SALE (IN Rs.)
Actual BEVERAGE SALE
10000
5000
0
Zodiac
Nostradamus
Earthen Oven
Oriental Pavillion
The data has
been taken
from the flash
report of 29th
Dec’13

7. Suggestion
• Over budget- reason for high variances
• Focus on promoting food sales
• Platter promotions – special themed snacks
platters- punjabi/oriental fusion
• Buy one get one platters on low days like –
Mon-Wed
• Special snacks and drinks offers for corporate
gettos

8. • Monday Nights – “Corporate connections”

9. • Tuesday nights – “media mingle”

10. • Wednesday nights – Women Wednesdays

11. PROMOTING ZODIAC AT ITC FORTUNE
EXCLIBUR
Zodiac is a 24 hour multi-cuisine coffee shop with a live
kitchen bringing the best of world cuisines together.

12. Key facts
•
•
•
•
•
•
•
•
•
You can embark on a journey of culinary discovery from around the globe at
any time of day or night. It is the perfect venue for power business lunch and
for the elaborate family dinner.
Timings:
Buffet and À la carte
Covers – 82
Pasta live counter
Fitness Breakfast
Live Band Performance in the Evening
Prices
Break Fast- 599+tax
Lunch – 1199+ tax(Mon to Sat)
Dinner- 1599+tax( Alcoholic)
1399+tax( soft beverages)
15% Discounts on Bakery items during happy hours throughout the week.

13. OBSERVATION
OUTLET
APC (in Rs.)
Actual BEVERAGE SALE
Zodiac
28167
2315
Nostradamus
1697
5078
Earthen Oven
7733
536
Oriental Pavillion
4438
718
variance
APC (in Rs.)
700
600
500
400
300
200
100
0
-100
-200
-300
Zodiac
Nostradamus
Earthen Oven
Oriental Pavillion

14. Break up – Food & Beverage sales
OUTLET
Actual FOOD SALE (IN Rs.)
Actual BEVERAGE SALE
Zodiac
28167
2315
Nostradamus
1697
5078
Earthen Oven
7733
536
Oriental Pavillion
4438
718
30000
25000
20000
15000
Actual FOOD SALE (IN Rs.)
10000
Actual BEVERAGE SALE
5000
0
Zodiac
Nostradamus Earthen Oven
Oriental
Pavillion

15. Suggestion
• Focus on promoting Beverage sales.