Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
JCI London presents IBM Social Media Business (June 2012)
Creating and capturing value through Social Media - a corporate and large organisation perspective
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
The Practice and Pitfalls of Running Social Media Promotions: Do You Know the Rules for Success?
Contests, promotions and games of chance are big on Twitter, Facebook and other social media channels. All of us have probably seen - or taken part in - a "Tweet this and win" contest, or Liked a Page for the opportunity to win big. Even I've won something on Twitter - GA Aquarium silly bands for my daughter.
We know promotions can work, but many of us are not 100% clear on the rules. So we're bringing in an expert to answer all of your questions. Join SMC Atlanta later this month as we host our first educational event of 2011: The Practice and Pitfalls of Running Social Media Promotions & Games of Chance.
Ben Ryder, manager of emerging technologies with the interactive promotions agency ePrize and member of Social Media Club Detroit, will share his expertise and insight; Brian Rudolph will moderate.
A corporate backgrounder and overview on Google’s current and future business trends and their impact on the company and its competitive industry- look for Google paper under my slideshare profile
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life identifies opportunities to grow your business, through a precise understanding of human attitudes and behaviours online.
Based on in-depth conversations with 72,000
in 60 countries, representing 93% of the
global internet population.
Addressing the key questions that inform strategic marketing investment
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
JCI London presents IBM Social Media Business (June 2012)
Creating and capturing value through Social Media - a corporate and large organisation perspective
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
The Practice and Pitfalls of Running Social Media Promotions: Do You Know the Rules for Success?
Contests, promotions and games of chance are big on Twitter, Facebook and other social media channels. All of us have probably seen - or taken part in - a "Tweet this and win" contest, or Liked a Page for the opportunity to win big. Even I've won something on Twitter - GA Aquarium silly bands for my daughter.
We know promotions can work, but many of us are not 100% clear on the rules. So we're bringing in an expert to answer all of your questions. Join SMC Atlanta later this month as we host our first educational event of 2011: The Practice and Pitfalls of Running Social Media Promotions & Games of Chance.
Ben Ryder, manager of emerging technologies with the interactive promotions agency ePrize and member of Social Media Club Detroit, will share his expertise and insight; Brian Rudolph will moderate.
A corporate backgrounder and overview on Google’s current and future business trends and their impact on the company and its competitive industry- look for Google paper under my slideshare profile
A completely non-comprehensive collection of resources, programs, and apps for social media managers.
There is so much more out there, but this can help get you started.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Learn how to make marketing dollars work harder in difficult times by understanding the dynamics of the digital media shift and using this knowledge to drive your marketing mix
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
3. N ew technologies,
fragmente d media, and a new
generation of emp owered consumers
are rapidly changing the world
of advertising...
4. We’re Spending Less Time Here...
Radio TV Print
-19% -33% -30%
Time spent with traditional media is declining
Arbitron Research: Internet and Multimedia Study
5. ...And More Time Here.
New technologies are captivating consumers
6. Media fragmentation
is increasing.
In 1971, the average
person encountered
approximately
500
ad messages a day
David Schenk, Marketing Smog
7. 7
Today,
that number
is almost
5,000
making it harder to
engage consumers.
David Schenk, Marketing Smog
8. A dvert ising
O nline flat with
ve been
“CPM Rates ha years.”
ults for the past 2
declining res now .01%
ough rates
Average click thr
Paid Search
“Losing its luster and expe
cted to peak
this year, followed
by a decline.”
Borell Associa
tes: The Big S
hift Research
Report (April
2008)
9. Digital Consumers
are shifting from passive shoppers to active brand participants
200 million 36 million
US consumers have shopped online Download music or video*
Over 875 million worldwide***
user
40 million
110 million mobile
Browse the web from
their mobile phone**
Participate in customer
Social Networks*
PASSIVE
95 million
Participate in community producer 50 million
online Contests Have created online content*
& Sweepstakes****
participant
*Pew Internet & American Life **Nielson Mobile study *** ComScore ****NY Times E-Commerce Report Image: David Armano
10. 30.0
2008 2012
22.5
($ in Billions)
15.0
7.5
0
Promotions Email Search Video Display
Online Promotions
Spending expected to surpass other online advertising
categories over the next 5 years.
Source: Borell Associates inc. 2008
11. Because promotions deliver results...
60% 80% 82%
of US consumers of online of consumers
have purchased consumers have will provide personal
a brand due to a entered a information in exchange
promotion.* sweepstakes.** for a chance to win.***
*IMI International **eMarketer ***Jupiter Research: Online Privacy Report
12. The New Marketing Mix
Digital Promotions + Advertising
Quadrant 4 = most value
Increased Value
Increased Value
High
Promotions + Advertising
4 Increased relevance & entertainment
By combining digital promotions &
2 4 advertising both relevance &
entertainment value is increased
moving closer to Quadrant 4.
>
> Relevant
Brand Advertising
3 Low Relevance - High Creative
1 3 2 Local or Niche
High Relevance - Low Creative
Mass Marketing
1
Low
Low Relevance - Low Creative
Low > Entertaining > High
Relevance & Entertainment*
2 axis that create consumer value in marketing:
While all marketing is capable of playing in quadrant
four, no single medium has broken through.
Source: Joseph Jaffe
13. Old Marketing New Marketing
Spray & Pray Attract & Engage
Large Audience Smaller Audiences
Low Relevance High Relevance
Low Return High Return
15. Digital Promotions
From Brand Awareness to Engagement
High Consumer Involvement
>
UGC
Instant win
Brand Engagement
Brand Awareness
Advergames
Social
> >
Mobile
Sweepstakes
Core Audience
Extended Audience
>
Low Consumer Involvement
16. 70%
of CPG Super Bowl Advertisers
used interactive promotions at the core of their 2008 campaigns.
Source: Promo Magazine
17. User Generated Contests
deep brand engagement & active participation
Doritos changes the game
Contest winner beats out madison avenue
winning USA TODAY'S 2009 Super Bowl Ad Meter
18. Advergames
brand messages become viral brand experiences
30% of Super Bowl viewers say they are more likely to visit an
advertiser's Web site after seeing a Super Bowl commercial*
*2009, Harris Interactive Poll
19. Advergames
brand messages become viral brand experiences
40
30
20
10
0
Advergames Video Tell-a-Friend
Advergames/ Online Viral Social
Tell-a-friend
Microsites Contests Video Bookmarking
Viral Marketing Tactics with “Greatest Results”*
* 2008 eMarketer, Viral Marketing Survey
20. Mobile Integration
participation anytime or anywhere
Largest US SMS Promotion New technologies driving innovation
97% of consumers carry their phone at retail*
* Promotion Marketing Association Digital Summit
21. Inclusive Experiences
Everyone wins something. Someone wins everything.
One person win a trip to the World Series One college wins a private concert
Everyone wins a taco if base with the Dave Matthews Band
is stolen during the game Everyone watches online
22. Social Promotions
promotions worth talking about
Facebook: 220 million visitors monthly*
Super Bowl: 98 million viewers**
People Magazine: 3.6 million readers monthly**
*Comscore **infoplease.com
25. Axl Rose vs. Dr. Pepper
Everyone in America gets a Dr. Pepper (sort of)
No Artist Approval + No Rules + Technical Problems = Pending Lawsuit
26. Rock the Vote
Starbucks and Krispy Kreme face penalties for election day giveaways
Federal Statute prohibits any organization from
“providing rewards for voting.”
27. Pepsi Stuffed
Harrier Jet a steal at 700,000,000 points
Student sues over deceptive advertising & business practices
after acquiring enough points to purchase Jet.
Result: Out of court settlement and a whole lot of bad PR.
30. Mobile Dominates
Mobile & Wireless devices will become the next
dominant consumer platform
65 Million U.S. Mobile Internet users in 2008 and growing*
* Promotion Marketing Association Digital Summit
31. Social Media Expands
Social Media is bigger than you think... and it’s just getting started
U.S. Social Network Usage
All Adults 35%
Adults 18-24 75%
* Pew Internet & American Life Project, December 2008
32. Legal Issues Continue
Privacy & Legal issues will continue to
create new challenges for marketers
33. David Griffith is managing director of +
teamDigital, a brand based digital agency
specializing in technology driven promotions
that engage consumers, create loyalty, and
increase brand value.
Blog
www.Promotions2.com
Website
www.teamDigital.com