This article provides an overview of Subhash Chandra, the founder and chairman of Zee Entertainment Enterprises Ltd (ZEEL). It discusses how Chandra has maintained profitability for ZEEL against changing media dynamics through a unique low-cost business model. While this model has helped ZEEL succeed, it has also led to high employee turnover as creative staff seek better opportunities elsewhere. The article also notes some of Chandra's other business ventures beyond media and questions if he can adapt his strategy amid new challenges facing the entertainment industry.
1) The document discusses Samsung's VPC presenting a marketing strategy framework called the "Spider Chart" which maps out the key elements of an integrated marketing plan, including advertising, packaging, promotions, public relations, experiential marketing, CRM, and retail activation.
2) The Spider Chart is used to plan strategies that drive awareness at shelf and volume, develop strong customer relationships, motivate purchase behavior and brand loyalty.
3) The framework emphasizes establishing long-term customer connections rather than just contact, in order to create greater lifetime value.
Natural resource taxation, challenges in africadaniel edwin
This document discusses challenges for African governments in managing natural resource wealth. It notes that discovery of oil, gas, and minerals in Africa is increasing rapidly. While this could generate significant revenue, it also poses fiscal and economic challenges. The document emphasizes that natural resource taxation regimes need to be robust, provide stable long-term revenue streams, and account for changing market conditions. It also discusses the importance of transparency and minimizing opportunities for tax avoidance. Overall, the document argues that general fiscal terms applied consistently may be preferable to negotiated deals for individual projects.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses co-creation, which is when passionate end users create or modify products, processes, and business models either independently or with corporations. It provides examples of co-creation at Nokia, where they brought the concept in 2006 and have used it in 10 product development projects. The key benefits are that it helps companies better understand user needs while improving product development efficiency and iteration. Lessons learned include ensuring strategic fit, internal commitment across departments, and allowing for radical innovations.
This document discusses the use of Web 2.0 tools in education. It introduces concepts like digital natives, ICTs, e-learning models, and different levels of participation. It then explains key aspects of Web 2.0 like its collaborative and social nature, user-generated content, folksonomies, and examples of tools like blogs, RSS feeds, wikis, and Skype that can be used for learning. The document emphasizes that Web 2.0 allows users to save time, work and learn together, do research, interact with others, and have fun.
The document discusses time management and planning. It explains that time is a human construct and that people approach time management differently, with some procrastinating or never getting tasks done. Effective time management requires planning one's priorities, scheduling important tasks, choosing an organized tool, and allowing for necessary, committed, and free time. The key is to prioritize important tasks, track your schedule, plan weekly while reviewing goals, and make daily adjustments to stay focused while finding flexible time. Proper time management is essentially life planning.
1) The document discusses Samsung's VPC presenting a marketing strategy framework called the "Spider Chart" which maps out the key elements of an integrated marketing plan, including advertising, packaging, promotions, public relations, experiential marketing, CRM, and retail activation.
2) The Spider Chart is used to plan strategies that drive awareness at shelf and volume, develop strong customer relationships, motivate purchase behavior and brand loyalty.
3) The framework emphasizes establishing long-term customer connections rather than just contact, in order to create greater lifetime value.
Natural resource taxation, challenges in africadaniel edwin
This document discusses challenges for African governments in managing natural resource wealth. It notes that discovery of oil, gas, and minerals in Africa is increasing rapidly. While this could generate significant revenue, it also poses fiscal and economic challenges. The document emphasizes that natural resource taxation regimes need to be robust, provide stable long-term revenue streams, and account for changing market conditions. It also discusses the importance of transparency and minimizing opportunities for tax avoidance. Overall, the document argues that general fiscal terms applied consistently may be preferable to negotiated deals for individual projects.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses co-creation, which is when passionate end users create or modify products, processes, and business models either independently or with corporations. It provides examples of co-creation at Nokia, where they brought the concept in 2006 and have used it in 10 product development projects. The key benefits are that it helps companies better understand user needs while improving product development efficiency and iteration. Lessons learned include ensuring strategic fit, internal commitment across departments, and allowing for radical innovations.
This document discusses the use of Web 2.0 tools in education. It introduces concepts like digital natives, ICTs, e-learning models, and different levels of participation. It then explains key aspects of Web 2.0 like its collaborative and social nature, user-generated content, folksonomies, and examples of tools like blogs, RSS feeds, wikis, and Skype that can be used for learning. The document emphasizes that Web 2.0 allows users to save time, work and learn together, do research, interact with others, and have fun.
The document discusses time management and planning. It explains that time is a human construct and that people approach time management differently, with some procrastinating or never getting tasks done. Effective time management requires planning one's priorities, scheduling important tasks, choosing an organized tool, and allowing for necessary, committed, and free time. The key is to prioritize important tasks, track your schedule, plan weekly while reviewing goals, and make daily adjustments to stay focused while finding flexible time. Proper time management is essentially life planning.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Cover Story
1. cOVeR StORy
the
IVOR
SURV
Once constantly under attack
for all-too-easily giving up his
first mover advantage in the
Indian satellite television
sweepstakes, Subhash Chandra
nevertheless deserves acco-
lades for the manner in which
he has retained reasonable
profitability compared to peers,
against changing dynamics of
traditional media businesses,
stiff competitive onslaught and
ever-demanding consumers.
What sets him apart is his
completely unique way of doing
business. Will he survive the
new threats to his empire,
asks pallavi srivastava
Photo: Vikram kumar
76 4ps BUSINESS AND MARKETING 30 JA NUA RY - 12 fEBRUA RY 2009
2. cOVeR StORy
Channels market share
Market share of ZEEL across categories
Channel Market Channel Market
category share category share
Music 20%
GEC 20%
ETC music
Zee TV
ETCPunjabi
Zee Next
Zee music
Zee Smile
Movies 40%
English 30%
Zee Cinema
Zee Café
Zee Pre-
Zee Studio miere
Source: Market Reports
Zee Trendz Zee Action
Zee classic
Sports 30%
Zee sports Religion 24%
Ten sports Zee Jagran
the Zee stock (at Rs.92), continues to
trade at about 10 times its likely
fY2008-09 earnings?!
Market watchers, punters and drift-
ers alike don’t tire comparing Subhash
Left: Subhash Chandra shares a photo op with Henry Kissinger and prannoy & Chandra to global media mogul Rupert
Radhika Roy of NDTV; Up: punit Goenka – stepping into Guha’s shoes... Murdoch. Chandra himself agrees:
“Being a strong entrepreneur and risk
taker, my beliefs have been very similar
over Rs.500 crore for a year! While on being at number four or five in the to Murdochs’ (smiles).” However, a
Hindi news category (in terms of TRPs),
the face of it, the model does appear closer look and you encounter his un-
high-cost, yet Colors has benefited. Zee News is one of the two channels in canny similarities with another media
Within just three months of its launch, the category to make profits. It is Chan-
Venue: Zee Entertainment headquar- salt n’ pepper savvy hair-do and a leg- ho. That perhaps is the primary reason Colors replaced Zee from the number dra’s low cost model only that has en-
ters in Worli, Mumbai (2005) why its top show Bidaai… is made at a 2 spot in the Hindi general entertain- abled his regional channels like Zee
endary business acumen to match,
People: Sr. Creative Team of Zee TV Telegu and Zee Kannada to break-even
would not ever dream of allowing such significantly lower cost compared to ment space.
Hot Topic: TRP leader Star Plus has ‘grotesque wastage’ of money. Today, Ekta Kapoor’s high budget K-soaps But tell that to Chandra and he re- in less than two years, when the aver-
plush budgets of Rs.15-20 lakh per epi- those very same creative types (now that have now unceremoniously been mains unfazed. “We will not fall for this age break-even period for a channel
sode per show. Maybe Zee also needs to employed elsewhere of course) can’t taken off air. high cost model trap. We would keep is minimum three years.
revise its comparatively smaller budget In an interview with 4Ps B&M,
stop praising Chandra’s low-cost train- our heads down and let the storm Moreover, a projected slowdown in
of just Rs. 3-4 lakh per episodes for its ing, especially in the present economic Chandra admits proudly: “Essel group pass,” avers the protagonist of Zee’s advertising revenue notwithstanding,
newly-launched prime time properties gloom. “Though it was a forced train- never believes in over-doing things.” success saga. And a true-blue, self- Zee’s diversified TV channel portfolio
viz. Saat Phere and Dulhan... ing for us, but it was good training in- He goes on to preen about how new styled protagonist he is! Unlike his is expected to keep the broadcasting
deed. I learnt the basic fact that you GECs launched last year are operating peers, he’s never really been in the company as the preferred option
E
don’t need mega budgets to make a on a high cost model–spending big TRps rat race; instead preferring to for advertisers. No longer does Zee TV,
stick to his own business model, which
ven as senior creative hon- show hit,” reminisces Vivek Bahl who money on programming, human re- the flagship channel, account for the
lion’s share of ad revenues (it only ac-
chos at Zee vent their feel- was a part of the Zee creative team in source and marketing–that translates has made him a billionaire over the de-
2005, working on shows like Saat counts for about 26%); instead bouquet
ings with perhaps a twinge of into longer time period to survive on cades; and he makes sure that his key
wistfulness (and jealousy to- Phere, Dulhan, et al before he left to channels (Zee Cinema, Zee Café’
internal money before they break even. people maintain the same zeal. Echoes
ward their carefree money-burning and Zee Studio) are seemingly contrib-
join Star plus. He’s now Senior Cre- His assessment is not too far from the Barun Das, CEO, Zee News Ltd.,
counterparts at rival Star), the utter truth. Viacom 18’s Colors that has near-
ative Director, Star plus and Star One. “There’s no point going for the rat race uting almost half the company’s ad
uselessness of this ‘hot discussion Ironically, to ride the present downturn ly displaced Zee from its number two of hyped TAM ratings if you are unable revenues. Analysts say that even after
(with steep falls in future advertising
topic’ was not lost on them. They knew position in the GEC space has spent to make profits.” Chandra’s eyes are a projected loss on ad revenues, Zee
revenues indicated), even Star is now
that they could discuss and debate all Rs.150 crores only on marketing and always on the bottomline - be it the may still grow earnings by 15-20% over
they liked, but Zee head honcho Sub- picking a leaf out of Chandra’s low-cost distribution. As per estimates, just the short, medium or long term outlook. the medium term. Still wondering why
hash Chandra Goel, with his trademark model and giving it an energetic heave- programming budget of the channel is According to an equity analyst, despite despitethe Indian Sensex’ lean patch,
78 4ps BUSINESS AND MARKETING 30 JA NUA RY - 12 fEBRUA RY 2009 30 JA NUA RY - 12 fEBRUA RY 2009 4ps BUSINESS AND MARKETING 79
3. cOVeR StORy
“CHANDRA HAS
and Indian Railways. Says Rajiv Tiwari, adamant. “That’s why there were some
Director, True Wealth Creators (and exits in senior management last year,”
LEARNT HIS
former Vice President at ZEE News), he adds grimly, perhaps hinting towards
the exit of pradeep Guha (the ex-CEO
“Subhash Chandra is tough and has
BASICS IN THE of ZEEL, who was used to the high cost
learnt his basics in the field. Imagine
spending style at his previous job in
at the age of seventeen he taught food
fIELD. AT THE Times Group). Rajendra Sinh, Corpo-
gap and act upon it even before the channel in markets like Up and Andhra Corporation of India how to store
pradesh (Zee 24 Ghantalu). Star India
consumer realises the need. As Ashish wheat.” More than anything else, Rajiv rate Director HR, Essel Group, can-
AGE Of 17 HE
tycoon, Ted Turner. If Turner is a col- Kaul, Executive Director & Business too has begun following a similar line truly salutes Chandra’s spirit of keep- didly observes, “Non performing assets
TAUGHT fCI
lege dropout, Chandra drew the line at Head of UAE based Credence Inter- of thought. The logic is again simple: ing costs under control at all costs! even at senior level are not accepted.
school only; both Turner and Chandra national puts it, “His sense of spotting give advertisers a wider viewer base and There have been some wrong hirings
HOW TO STORE
thE Flip SidE...
began their entrepreneurial stint by a business opportunity is incredible a better channel bouquet to reach out in past and that’s why the high churn
rebuilding their father’s respective and that gives him an extra edge over consumers. Chandra deployed a simi- But every success story has its dark rate at Zee!!”
WHEAT...”
businesses. In Turner’s case it was a any other entrepreneur.” (Ashish lar strategy for regional entertainment side. And the side effects of Chandra’s At a time when high-flying consul-
worked with Zee for ten years & played
billboard business, while the latter in- channels way back in 1999. Others super hit low cost formula has spawned tants are paid millions of dollars simply
a key role in the launch of Dish TV and
herited his family’s flour mills. Turner started making their forays in this a human resource problem. Let’s go to reiterate the important role of hu-
the Indian Cricket League). The launch
took over the struggling ‘Channel 17’ space only a couple of years ago. “I back a few years. In 2005, Zee TV tive of being a family run business is man talent in any organisation’s suc-
of Dish TV in 2003 (the second private
in Atlanta in 1970 and within five years think he (Chandra) makes much more bounced back with fresh programming that objective decision making is not cess, this candour toward its people
DTH player Tata Sky came in only in
made it a nation-wide name. Likewise, money out of these regional channels giving a serious threat to Star plus’ su- always there,” feels publicis’ Gupta, resource may be the biggest chink in
2006) is a case in point. His timing was
Chandra gave India her first satellite than he makes out of the Hindi one,” premacy in the category. In fact, Zee believing that the group has suffered Chandra’s shining armour. At a time
channel in 1992, which is today the na- perfect, when even buying a DTH con- says Naresh Gupta, Head, Strategic actually outshone Star plus in TRps in because of this. Take the example of when the entertainment sector is wit-
tion’s largest television network. nection was considered stupid by con- planning, publicis India. the prime time band for a few weeks. ICL: Sources confirm that ICL was nessing unprecedented new-entrants,
Despite the similarities, there’s one sumers. But Chandra realised the And then there are businesses like But they couldn’t sustain the lead for conceived in 2005 itself, but the bu- and when innovative programming is
thing that differentiates Chandra from digital potential and started early, which playwin, Intrex Trade Exchange, Itz- long and Star plus soon reclaimed its reaucratic procedures delayed its the key to retain eyeballs, Chandra is
Cash et al. Clearly, the man has a clair-
both Murdoch and Turner: the sheer eventually helped him to not only grab position. So what actually happened? launch by two years. “Imagine if ICL losing many of his best creative people.
breadth of his Essel empire that a significant share of the market, but voyant ability to crystal gaze, spot new The low cost employee strategy back- was launched in 2005 it would have di- But the simultaneous economic slow-
stretches far beyond media & enter- also add subscription revenues to his business opportunities and turn them fired! The key people in their creative vided the international cricket in two down and the resulting ad revenue
tainment. Apart from the group’s broadcast business model. So by the into real businesses churning profits. team and programming, which were factions, taking the entire world by slump that its most likely to serve up is
strong presence across TV, print, mov- time, Anil Ambani, Sunil Mittal and Take ItzCash: it was started to support working on major shows at that time, storm,” exclaims a source familiar with certain to make Chandra’s low-cost
mantra win yet again. Game, set and
ies, theatres, DTH, cable to entertain- their ilk even caught on, Chandra had Dish TV’s payment collections in rural moved on because they got better offer the development.
(read: fatter pay packages). Vivek Bahl
ment parks; its non-media businessess already captured 60% of the DTH mar- areas and is based on selling cards Clearly, like a few other family run match... Now, that’s what we call a real
like packaging (Essel Propack), tech- ket with about 5 million subscribers. worth various denominations to con- the then Creative Head of Zee TV businesses, Essel Group lags when it SURVIVOR’S DESTINY!! 4Ps
nology, infrastructure, online lottery, It’s simple. Start walking before the sumers enabling them to recharge their moved to Star plus and Ashwini Yardi comes to giving freedom (especially
education, et al also contribute signifi- financial) to its senior management.
race starts and by the time others start set top box through their mobile the then programming Head of the
channel joined Viacom18’s Colors. As
cantly to the group’s coffers. Essel running, you’re halfway through! phones. Chandra saw the opportunity. This probably is one of the reasons why
propack is a world leader in manufac- Same is the case with regional news He re-launched ItzCash as a ‘Multi the big man himself admits, “Last year key senior guys at Zee have not stuck
turing laminate tubes, and raked in channels. When most broadcasters are purpose prepaid Cash Card’ to provide when all these fresh news and enter- around for long. Chandra himself ad-
revenues totaling Rs.11.93 billion in fighting for a share of the Hindi, Eng- cash management & control solutions tainment channels were launched many mits that there have been some such
2007-08 (67% as much as ZEEL did lish and business news space; Chandra in the manufacturer-distributor-retail- of our people were offered and taken at conflicts in the recent past, especially
during the same period). The non-list- has forayed into the regional TV news er dynamics for efficient payment col- three to four times more salary than when some in the senior management
with channels like Zee 24 Taas (Mara-
ed companies of the group are esti- lection and dynamic inventory manage- they got here.” felt that Zee should spend like others
thi) and Zee 24 Ghanta (Bangla), with
mated to be minting revenues totalling ment. The company now boasts clients And it’s not just money! “The nega- are spending. But Chandra remained
appx. Rs.40 billion annually. The online plans to launch more regional TV news like Reliance Energy, BSES Rajdhani
lottery business (Pan India Network
Infravest that operates Playwin) is a big
contributor and is estimated to pump
it’s all about profits! And Revenues too...
in around Rs.30 billion per year. “It’s
Net Profits of Essel Group’s listed companies (in Rs.millions) Revenues of the Group’s listed companies(in Rs.millions)
the drops that make the ocean. While
that is as trite a cliché as one can ever
Fy08 Fy07 Fy06 Fy05 Fy04 Fy08 Fy07 Fy06 Fy05 Fy04
get, it still embodies the first principles
ZEEL 4,160.60 2406.6 721* 1653.8 1169.7 ZEEL 18,353.70 14411.5 8340.1 7042.8 5402.1
of growth,” says Chandra, with a grin.
Zee News Ltd. 369.3 105.9 NA NA NA Zee News Ltd. 3,675.10 2355.6 NA NA NA
A BillionAiRE’S CRyStAl GAzinG... Essel Propack 608 411 460 409 398 Essel Propack 11,938.00 2825 2529 2268 2280
As a seventeen year old lad, with Rs.300
Dish TV** -4,141.28 -2528.28 NA NA NA Dish TV** 4,122.45 1916.48 NA NA NA
in his pocket, he got into the business
of trading rice. from there on, its al- WWIL** 2,710.10 1927 NA NA NA
WWIL ** -1,516.60 -1111.2 NA NA NA
ways been his ability to identify a need Source:Annual reports *Zee Telefilms demerged into ZEEL and ZNL **listed in 2007 Source: Annual reports *Zee Telefilms demerged into ZEEL and ZNL **listed in 2007
80 4ps BUSINESS AND MARKETING 30 JA NUA RY - 12 fEBRUA RY 2009
4. exclUSIVe
Call him penny wise-pound foolish (literally Murdoch as an entrepreneur?
SC: He is a strong entrepreneur and a
speaking!) or label him as the eccentric risk-taker; risk taker. My own belief system (being
Subhash Chandra has stood his ground against a strong entrepreneur and a risk taker)
has been very much similar to his (Ru-
mounting odds time and again. Here’s the man, his pert Murdoch). (Smiles) And that has
been confirmed during my alliance
hopes, dreams, ambitions and his present and future with him.
outlook for the media and entertainment industry... 4Ps B&M: How important is succes-
sion planning at Essel Group?.
SC: We give due importance to succes-
sion planning at all levels. Youth is well
4Ps B&M: How has been your entre- also spend like others are spending. represented in our group companies,
preneurial journey so far? But we said no to that. That’s why and rightly so. India has the world’s
SC: It has been a difficult journey but there were some exits at the senior largest proportion of youth and this is
at the same time an interesting and management last year. If new channel evident in Essel Group. Most of our
challenging one. I feel that we have launches are happening and they are
been able to make a difference. spending huge money we would not be
“I hope
4Ps B&M: How do you see the com- affected. We would keep our heads
petitive landscape in the broadcasting down and let the storm pass.
4Ps B&M: How is the slowdown affect-
business in coming years?
we’ll see
SC: We may see interesting changes in ing the media industry?
SC: There is no reason for India to par-
the sector. Competition will surely in-
tensify. Broadcasters who have sound ticipate in this slowdown because In-
the end
fundamentals will be better equipped dia’s economy is by and large (around
86%) dependent on domestic demand.
to take on the challenges. Channels
that were launched with no clear dif- But yes the businesses are getting af-
of frIvo-
ferentiation or viewer base will have to fected by it. It is affecting the media
learn to become more customer fo- industry too but it is all psychological.
cused or be forced to exit. It is reason- The growth in TV industry was esti-
lous
able to foresee some signs of consoli- mated to grow at 18-20% but we think
dation in the crowded GEC market it will come down to 15%.
4Ps B&M: Any new business areas?
through strategic business alliances.
expendI-
SC: At the moment our focus is to
Also, cost-cutting will have to give
way to looking at cost-effectiveness and carry on the existing plans that are al-
achieving higher levels of productivity. ready there. As we have announced we
ture...”
I hope we will see the end of frivolous are getting into Out-of-Home advertis-
expenditure in meaningless fare, frills ing business. Apart from that the focus
and promotions. The financial crisis is is to run the existing businesses prop-
an opportunity for more efficient play- erly and see how the economic situa-
ers in the industry to improve their tion emerges in the next couple of years
competitiveness and market share. before we do any new thing. CEOs and Business Heads are young
4Ps B&M: New channel launches have 4Ps B&M: How do you see the media executives, selected on the basis of
led to a lot of churn in human resource industry shaping up in few years? their capability, potential leadership, &
SC: It will be growing. from the cus-
at Zee. Your take? willingness to innovate. I believe in del-
SC: We never believe in over-doing tomers’ point of view, I am confident egation and empowerment.
4Ps B&M: You are quite passionate
things. Last year when new channels the days ahead will bring them a wider
about Vipassana. Comment!
were launched many of our people were variety of interesting programming.
SC: Yes, I am passionate about Vipas-
offered and taken at three to four times Our group has led the way to providing
sana. When we observe silence for 10
of the salary they were drawing here. more regional content in entertain-
We wished them good luck. We contin- ment and news. All this will boost ad- days at the centre, we realised it is the
ued our journey in Zee the way we have vertiser confidence. The Indian market only time one spends with oneself.
been conducting it so far. We never is big so the cable industry can also Otherwise, you are working for some-
over expand and we never were over find room to grow along with digital thing or the other including your own
ego. Vipassana helps to control that. As
ambitious. There were some conflicts penetration. Viewers can expect more
for me, Vipassana has helped me to
at senior level as some people in the entertainment value for their money .
4Ps B&M: How do you rate Rupert
senior management felt that we should control my anger. 4Ps
Photo: Vikram kumar
82 4ps BUSINESS AND MARKETING 30 JA NUA RY - 12 fEBRUA RY 2009