Cover Story

This article provides an overview of Subhash Chandra, the founder and chairman of Zee Entertainment Enterprises Ltd (ZEEL). It discusses how Chandra has maintained profitability for ZEEL against changing media dynamics through a unique low-cost business model. While this model has helped ZEEL succeed, it has also led to high employee turnover as creative staff seek better opportunities elsewhere. The article also notes some of Chandra's other business ventures beyond media and questions if he can adapt his strategy amid new challenges facing the entertainment industry.