The document discusses strategies for optimizing an official LG site in India for search engine rankings and traffic. It analyzes keyword positions on Google for LG products and identifies opportunity pages to optimize on-site through improved meta tags, HTML validation, internal linking and content. Regular reporting on keyword performance, traffic and off-page link building is also recommended to track progress.

1. LG Offical site (India) : On line promotional planLG Offical site (India) : On line promotional plan

2. Why people search anything on internetWhy people search anything on internet
http://www.forbes.com/2009/06/17/media-newspapers-radio-television-opinions-columnists-john-zogby-internet.html
•They see name of any product on TV or other medium
•Due to hurry, they could not understand properly
•Internet is cool and calm place, where they can access anytime,
anywhere
•More than 70% people trusted on the information on internet
•Other mediums are very fast, there is no option of feedback,
or if it is also very fast
•Over internet they can discus, read reviews and share their
thoughts about the products

3. Why people visit official siteWhy people visit official site
• Wants to know actual features about the products
• To Know about the guarantee/warranty
• To Know about the actual price
• For Product support/customer care
• For Product registration for the further assistance
• How to use a product
• To know about the reviews and specifications
• For Drivers/Softwares, mainly for the computer and mobiles
• As so amy eCommerce site not shown their actual cost
• So many eCommerce site not shared all the features and limitations,
or if given then they are normally not read by the visitor

4. Keyword Rn
.
Other sites Reason Keyword Rn. Other site Reason
OLED tv price
in india
3 compareraja.in
and
indianexpress.c
om
Price is primary,
various brands
OLED tv
features
1 with
paid
NO Offical site with
features
UHD 4k tv
price
2 compareraja.in Price is primary,
various brands
UHD 4k tv
features
5 in.techradar.co
m, cnet.com,
samsung.com
Content rich page,
samsung shown
features
LG mobile
phones with
price
3 gadgets.ndtv.co
m,
smartprix.com
Price is primary,
meta tags optimized
LG X cam
price in india
29 More than 20
sites
Meta, tags and
content price
oriented
LG X cam
features
14 More than 12
sites
Meta, tags and
content optimized
LG G5 titan
price in india
12 More than 10
sites
Meta, tags and
content optimized
LG G5 titan
features
5 gsmarena, ndtv,
91mobiles
Meta, tags, table and
content optimized
LG K10 lte
price in india
6 fonearena,
ndtv,
91mobiles,
priceraja,
gsmarena
Meta, tags,
content, optimized
LG
chromebase
cost
6(U
S
site)
croma, firstpost,
snapdeal,
amazon
Tags, Tables, and
Meta optimized for
price and features
LG nexus 5
price in india
23 More than 20
sites
Our support page,
other page
optimized
LG nexus 5
features
7 gsmarena, ndtv,
and some other
We have page, but
not optimized
LG nexus 5
specification
10 More than 8
sites
We have seperate
page, but not
optimized
LG nexus 5
review
15 More than 10
sites
We have page, but
not optimized
LG X screen
price in india
19 More than 15
sites
We need to
optimze our page
and meta
Keywords positioning with other sites on Google.co.inKeywords positioning with other sites on Google.co.in

5. Meta tags of the pageMeta tags of the page

6. White spaces in code of the pageWhite spaces in code of the page

7. What Google see in your pageWhat Google see in your page
Starting of the page should be about the details of the product, this text is common in all the pages

8. Pages having html errorsPages having html errors
HTML validation is not a key of ranking, but it is a part of optimization for better user experience in every browser

9. Promotional activities for the offical sitePromotional activities for the offical site
• Keywords analysis for the each catefory and product page
• Category and Product page optimization
• Content optimization
• Meta tags optimization
• H1, H2 etc tags optimization
• Internal linking for better user experience [if required]
• HTML validations [ For better user exp., on various browsers
• Off-page activities
• Social media activities
• Webmaster monitoring for the suggestions and errors
• Give more focus on high impression pages, to gain good CTR

10. Reporting about the performanceReporting about the performance
• Weekly/ fortnightly keywords performance review
• Fortnightly Keywords ranking report share with you
• Division of ranking, top 5, top 10, and top 30
• Fortnightly traffic report share with you, including traffic from various sources
• Also share weekly ups and down in the traffic with reason [if down]
• List of new added keywords [if we added any]
• Major traffic cities of India
• Number of links we made for the pages/site
• Live URLs of the content we posted on 3rd
party sites for the promotion