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Copy platform and copy sheet
1. Kanyanat Taninchaisirikul
ID 55030051, Writing 4
Copy Platform
Ad subject : Tanyalak Dormitory
Key Fact : Wireless connection unstable and constant dropping in signal quality.
Ad problem : Many student who live in Tanyalak Dormitory say they want a stable Wi-Fi connection
for doing their homework.
Product characteristics :
Area around the dormitory is clean.
Open 24 hours.
Safety by CCTV cameras and guard of the dormitory all 24 hours.
Available room for rent daily.
Furnished room.
Only people who live in the dormitory will have a keycard to pass through the dormitory.
Many comfortable facilities such as drinking water vending machine and coin -operated
washing machines.
Pay only 100 bath for cleaning your room by maid of the dormitory.
Near restaurant and shop which open 24 hours.
Parking lot is available for people who live in the dormitory.
Near taxi car service and motorcycle taxi service.
Advertising objectives : Let the student who still live in Tanyalak Dormitory or the other students who
will decide to live in Tanyalak Dormitory know that this dormitory has a stable and fast Wi-Fi signal.
Target market : The student who study in King Mongkut’s Institute of Technology Ladkrabang.
2. Kanyanat Taninchaisirikul
ID 55030051, Writing 4
Competition : The other dormitory around King Mongkut’s Institute of Technology Ladkrabang focus
on facilities for student to make they feel comfortable like their home.
Statement of benefit or appeal :
Furnished room.
Be secure by CCTV cameras and guard of the dormitory all 24 hours.
Pay only 100 bath for cleaning your room by maid of the dormitory.
Creative theme : Comfortable dormitory feel like your home.
3. Kanyanat Taninchaisirikul
ID 55030051, Writing 4
Copy Sheet for Print Ad
Product : Tanyalak Dormitory
Medium : Brochure
Client : Tanyalak Dormitory
Writer : Kanyanat Taninchaisirikul
Headline : Dormitory – Comfortable like your home
Body copy : Every student know best what is one of the most important thing of their process to do
your homework and to learn more from out of the class. Even some people think that was
nonsensical but we understand you. Our Wi-Fi signal is the fastest and stable in this area.
Moreover, we also support all your living facility to make you feel like you live at your home.
Our rooms are still available.
Contact us out today – all 24 hours. Call 02-742-6067.
Subhead or slogan : Comfortable dormitory feel like your home.
Signature : Tanyalak Dormitory (02-742-6067)