Wake Up To Great Ideas
Wake Up To Great Ideas
• Learning from inside and outside our industry
• You’re encouraged to share your great ideas
• Sti...
Julie Laroche
Montreal Science Center
Old Port Montreal, Quebec, Canada
Sharks on the Screen and in Exhibits
Presented by
Julie La Roche
Director Sales, Products and Customer Service
Montreal Sc...
Sharks on the Screen and in Exhibits
Some history :
˃ IMAX Theatre opening in 1988
˃ Montreal Science Centre
inaugurated ...
Sharks on the Screen and in Exhibits
 Communication goals :
˃ Create a “ Shark happening ”
˃ Increase IMAX-Exhibition com...
Sharks on the Screen and in Exhibits
 Challenges :
˃ Exhibition opening early April, but
IMAX movie not ready before end ...
Sharks on the Screen and in Exhibits
 Strategy :
˃ One campaign for exhibition
˃ One campaign for IMAX movie
˃ A combo pr...
Sharks on the Screen and in Exhibits
EXAMPLES OF
EXECUTION
Sharks on the Screen and in Exhibits
OUTDOOR
BANNERS
OUTDOOR
BANNER
190
Sharks on the Screen and in Exhibits
LOBBY
Sharks on the Screen and in Exhibits
LOBBY
Sharks on the Screen and in Exhibits
LOBBY
Sharks on the Screen and in Exhibits
LOBBY
Sharks on the Screen and in Exhibits
LOBBY
Sharks on the Screen and in Exhibits
LOBBY
Sharks on the Screen and in Exhibits
EXHIBITION
HALLWAY
169
195
171
168
Sharks on the Screen and in Exhibits
WEBSITE /
SOCIAL MEDIAS
Sharks on the Screen and in Exhibits
WEBSITE/SOCIAL
MEDIAS
Sharks on the Screen and in Exhibits
Sharks on the Screen and in Exhibits
ADVERTISING
Sharks on the Screen and in Exhibits
Sharks on the Screen and in Exhibits
Sharks on the Screen and in Exhibits
PROMOTION
Sharks on the Screen and in Exhibits
PROMOTION
Sharks on the Screen and in Exhibits
Sharks on the Screen and in Exhibits
Questions
Sharks on the Screen and in Exhibits
Thank you !
New England Aquarium “Sharks”
“Dragons” Billboard
ExtendingYour Reach Through
Partnerships and Good Ideas
David Henderson, Manager, IMAXTheatre
Canadian Museum of Civilizat...
Lessons from this cartoon:
1. Being polite can save your life
2. Instructive: consider observing
something common in a new...
A new partnership…discovered by chance
• Listened to radio interview on way to work
• Grade 5 student gave a review on rad...
The partner: Macaroni Kid
The partner: Macaroni Kid
• Founded 2008
• Mission: Macaroni Kid and its family of Publisher Moms are
dedicated to deliver...
The idea
• Created “The IMAX Kids’ Critics Challenge” in partnership with
Macaroni Kid
• Planned two screenings of Flight ...
Samples from winning reviews (1)
“Personally, I think this presentation is best suited for ages seven and
up….This present...
Samples from winning reviews (2)
“ I really liked the colouring of the butterflies and the classical music…
The film made ...
“I liked it when they found all the butterflies. I would
have like it if there was danger in the movie. But there
wasn’t. ...
“I liked how you told the life of a butterfly and added a
true story to it. I think you should add just a little bit
more ...
Personal Fav #1
“I wish the film had more bad guys.”
Molly, age 5, upon leaving the theatre
Note from a parent
Hi Sara-Lynne and David
Many, many thanks for the amazing opportunity.
Our family is thrilled to be abl...
Observations & Conclusions (1)
• This idea can be used many times; perhaps for every new film we
launch (and for new exhib...
Observations & Conclusions (2)
• The idea is “scalable”: in future, invite “real” film critics as judges
or to share advic...
Smithsonian SCVNGR Program
Museum of Science QR Codes
Corinna Graham
Museum of Science
Boston, MA USA
Transporting Visitors: Travel/Culture
Films at a Science Museum
Focus on Travel
• Seeing places that would otherwise be
difficult/too far away to visit
• Wonders of the world
• Experienc...
Other Travel/
Culture Headlines
Extraordinary land. Extraordinary
adventure. - Arabia
Go places even your GPS can’t find. ...
Focus on Culture: Jerusalem
Jerusalem Billboard
Jerusalem Digital Display Ads
Outreach to Community
and Religious Groups
Sent materials announcing arrival of the film to
local religious groups, commun...
Jerusalem World Premiere
With producers and distributors, invited press
and special guests and local community leaders.
Al...
Boston Jewish Film Festival
at Museum of Science
for Jerusalem
We will host a showing of JERUSALEM in our
Mugar Omni Theat...
Getty Museum – “Lady in Blue”
write 1st
line of letter
Alexandra van der Zee
Omniversum
The Hague, Netherlands
Campaign Challenges & Strategies
Campaign strategies:
•Make the film also appealing for boys and men,
not only girls and w...
Appoint an ambassador
Big Idea
Doktor Freek Vonk
Dutch Steve Irwin = Freek Vonk!
2 press screenings,
20 journalists,
15 interviews,
3 TV shows (2 national, 1 regional),
1 radioshow (national).
6 telephon...
Results: printed articles worth more than $267,630 -- in
advertising.
Regional Public TV, average of 35.000 viewers
https:...
Social Media Freek Vonk had 24,683 followers at the
moment we hired him. One month later the
number increased to 25,607 fo...
Official launch of Flight of the Butterflies :
The Children’s Premiere
Freek is very popular with boys, age 4 to 15 years old.
Freek made the film very attractive for this target group.
Publicity: articles in newspapers
and magazines
-Free publicity value more than $265,000
-Catering and shop turnover: +21%
-Visitors results in first 6 weeks: 16,000
atte...
More Results:
- 30% new visitors in the first 6 weeks
- 10% more visitors who haven’t been at Omniversum the past
5 years
...
Mining the MAC Awards
for Marketing Ideas
Mary Jane Dodge
MacGillivray Freeman Films
Indiana State Museum IMAX Theater
collaborated with the Indianapolis Zoo to
launch Born to be Wild.
Indiana State Museum IMAX Theater
collaborated with the Indianapolis Zoo to gain
PR exposure for the film, Born to be Wild...
Science Center of Iowa
List of Sponsors for Harry Potter
Science Center of Iowa
Science Center of Iowa
Media sponsorship with WHO TV NBC affiliate
Contract is to sponsor IMAX films for 3 years
SCI recei...
Science Center of Iowa
Media sponsorship with WHO TV NBC affiliate
Contract is to sponsor IMAX films for 3 years
WHO TV re...
SHOW ENTIRE
PROPOSAL
FOR
SPONSORSHIP
Singapore Sponsorship Proposal
Iowa - sponsors
~ THE MAIN EVENT ~
• Muggle Quidditch Tournament: Games & Clinics
• Michigan State University vs. Oakland University
• Fri...
The Henry Ford IMAX Theatre
• PHOTO SLIDE SHOW
• GSCA 2012
• ~ BEST FILM LAUNCH BY A THEATER ~
• “Harry Potter & the Death...
The Quidditch teams.
Both teams with their Quidditch
trophies. It was a GREAT day!
News vans from our local NBC & ABC affiliate TV stations.
FAVORITE CREATIVE
Montreal
Butterflies – Telus Spark
Wake Up To Great Ideas
Thank you all for sharing
your wonderful ideas
Rich Swietek - Moderator
Friendly Giant Marketing
207.361.3774
E-Mail
LinkedIn
Twitter
Facebook
Website
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
GSCA Wake Up To Great Marketing Ideas 2013 Ottawa
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GSCA Wake Up To Great Marketing Ideas 2013 Ottawa

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Presentation in which I contributed and moderated discussions and additional audience ideas about marketing ideas that were both creative and got great results. Presenting with me were Julie LaRoche, David Henderson, Alexandra van der Zee, Corinna Graham and Mary Jane Dodge.

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  • Science World in British Columbia. Wonderfully engaging, provocative and bang on strategy.
  • Julie La Roche is currently Director of Sales, Products and Customer Service at the Montreal Science Centre in the Old Port of Montreal. It says here that Julie entered in the industry in 1995 when she was just 15 years old but I know that to be a complete fabrication. She was actually 12 in 1995 when she began as Director of the IMAX 3D Theatre for the Science Centre. She and the Science Centre have won 2 Achievement Awards - one in 2009 for The Big Idea for U23D ; and one in 2012 in the Best Film Launch category for Born to Be Wild 3D.
  • Another sharks-themed creative exploit from the New England Aquarium
  • Another sharks-themed creative exploit from the New England Aquarium
  • We’ve seen a lot of our next presenter since he is the host of this conference. David Henderson has been the Manager of the IMAX Theatre at Museum of Civilisation here in Ottawa for 2 years Prior to that he held marketing positions in small technology companies, and also worked in television as a documentary producer and writer. In 2000, he travelled across China for 6 months with a group of Giant Screen filmmakers and the China Film Board. This is just his second GSCA Conference, which makes it all the more impressive that his creative ideas already were awarded a MAC Award just the other night.
  • SCVNGR program was, and is, a huge success. Propelled them into gaming as a way of engaging younger audiences and making them return on their own.
  • 2009 QR codes got nearly 800 clicks and views for the trailer.
  • Corinna Graham is the Marketing Analyst at the Museum of Science, Boston, where she focuses on tracking and analyzing advertising and social media campaigns. The Mugar Omni Theater opened in Boston back in March 1987 and has won the Special Judges Award in 1998 for outstanding advertising creative for Everest It also received recognition for Best Film Launch by a Theater (Silver) in 2000 for Mysteries of Egypt And they’ve also been awarded Best Film Launch by a Theater in 2008 for Everest
  • Jerusalem is a beautiful land, distant from Boston, so focusing on the travel angle came easily. However, Jerusalem is also a place filled with religious tension, so it was important for us to focus on and stress the culture—distinct from the religions– of Jerusalem instead. The photos from Nat Geo are beautiful, and the tagline that our agency came up with “one of the world’s most historic cities in a whole new light” works well to stress the culture angle.
  • Great use of imagery to demonstrate the incredible 3D experience – although their screen is pretty rinky-dink in size, don’t you think?
  • Getty Museum asked people to pen the opening line of the letter that has this woman so engrossed. Let me tell you of the future was chosen as the winning line. From more than 200 respondents.
  • Alexandra has been at Omniversum, a 2D stand-alone Dome theatre in The Hague, Netherlands, for 15 years. With beautiful boulevards, shops, history, culture, museums, festivals, and lots of leisure activities, Omniversum faces lots of competition for publicity and visitors. But never fear, Alexandra is up to the challenge, probably because of her sports background, she wants to win every time. And win they have, with Omniversum picking up an a recent MAC Award for Best Film Launch by a Theatre with Tornado Alley. Today she’s going to share how Omniversum got people to get in their cars and drive for an hour to see a film about something they aren’t even aware of in Holland.
  • Using internet star power this time. You Tube video was found, creator tracked down, and video donated.
  • In the giant screen industry, Mary Jane Dodge has done it all, and done it all exceedingly well. She has dedicated her entire career to the giant screen theatre network, excelling at theatre management, programming, marketing, sponsorship, theatre launches, and everything in between – sometimes all at the same time. A longtime champion of aggressive, creative marketing within the large format industry, Mary Jane helped create the MAC Award program for the Giant Screen Theater Association, honoring the best theatre and film distributor marketing campaigns each year. Since 2006, she’s been with MacGillivray Freeman Films working closely with the company’s film production and distribution divisions to develop strategic business partnerships, sponsorships and marketing opportunities.
  • Delivering a message in a completely unusual and memorable fashion for a cause that deserves it.
  • Yeah, I thought we’d end the presentation with a bang.
  • Great example of 3D work on behalf of Flight of the Butterflies launch at this theater. They plastic-wrapped a butterfly kite – actually lots of them – for display throughout the venue.
  • Remind them that lots of ads are forgettable. Most businesses would kill for the kind of differentiators and excitement provided by your theaters. Live up to that challenge every day. Push to make your ads not just workable and serviceable – but memorable and unforgettable, so people pass along the info to friends and family, so bloggers will write about you, and everyone will recommend you. Recount mother-in-law story about New England Aquarium and Simons IMAX Theater marketing. Wish them luck and open it up to questions. If possible ask about tweeting questions to address that loads to end of preso. (This can be done in Keynote but maybe not in PPT)
  • GSCA Wake Up To Great Marketing Ideas 2013 Ottawa

    1. 1. Wake Up To Great Ideas
    2. 2. Wake Up To Great Ideas • Learning from inside and outside our industry • You’re encouraged to share your great ideas • Stimulate thinking • Encourage collaboration
    3. 3. Julie Laroche Montreal Science Center Old Port Montreal, Quebec, Canada
    4. 4. Sharks on the Screen and in Exhibits Presented by Julie La Roche Director Sales, Products and Customer Service Montreal Science Centre - Old Port of Montreal
    5. 5. Sharks on the Screen and in Exhibits Some history : ˃ IMAX Theatre opening in 1988 ˃ Montreal Science Centre inaugurated in 2000 ˃ A first to be presenting same topic film and exhibition
    6. 6. Sharks on the Screen and in Exhibits  Communication goals : ˃ Create a “ Shark happening ” ˃ Increase IMAX-Exhibition combos
    7. 7. Sharks on the Screen and in Exhibits  Challenges : ˃ Exhibition opening early April, but IMAX movie not ready before end of May ˃ Differentiate exhibition from film
    8. 8. Sharks on the Screen and in Exhibits  Strategy : ˃ One campaign for exhibition ˃ One campaign for IMAX movie ˃ A combo promotion campaign
    9. 9. Sharks on the Screen and in Exhibits EXAMPLES OF EXECUTION
    10. 10. Sharks on the Screen and in Exhibits OUTDOOR BANNERS
    11. 11. OUTDOOR BANNER
    12. 12. 190
    13. 13. Sharks on the Screen and in Exhibits LOBBY
    14. 14. Sharks on the Screen and in Exhibits LOBBY
    15. 15. Sharks on the Screen and in Exhibits LOBBY
    16. 16. Sharks on the Screen and in Exhibits LOBBY
    17. 17. Sharks on the Screen and in Exhibits LOBBY
    18. 18. Sharks on the Screen and in Exhibits LOBBY
    19. 19. Sharks on the Screen and in Exhibits EXHIBITION HALLWAY
    20. 20. 169
    21. 21. 195
    22. 22. 171
    23. 23. 168
    24. 24. Sharks on the Screen and in Exhibits WEBSITE / SOCIAL MEDIAS
    25. 25. Sharks on the Screen and in Exhibits WEBSITE/SOCIAL MEDIAS
    26. 26. Sharks on the Screen and in Exhibits
    27. 27. Sharks on the Screen and in Exhibits ADVERTISING
    28. 28. Sharks on the Screen and in Exhibits
    29. 29. Sharks on the Screen and in Exhibits
    30. 30. Sharks on the Screen and in Exhibits PROMOTION
    31. 31. Sharks on the Screen and in Exhibits PROMOTION
    32. 32. Sharks on the Screen and in Exhibits
    33. 33. Sharks on the Screen and in Exhibits Questions
    34. 34. Sharks on the Screen and in Exhibits Thank you !
    35. 35. New England Aquarium “Sharks”
    36. 36. “Dragons” Billboard
    37. 37. ExtendingYour Reach Through Partnerships and Good Ideas David Henderson, Manager, IMAXTheatre Canadian Museum of Civilization
    38. 38. Lessons from this cartoon: 1. Being polite can save your life 2. Instructive: consider observing something common in a new way; give it an imaginative twist 3. How others may see you can be illuminating
    39. 39. A new partnership…discovered by chance • Listened to radio interview on way to work • Grade 5 student gave a review on radio of the “We Day” Conference, on behalf of website Macaroni Kid • Made imaginative leap:What if kids were given a chance to write IMAX film reviews? • Who best to inspire but young people -- by giving them a challenge • Best reviews won a prize, not only for the young writer, but they won a prize for their whole family (IMAX Club Memberships)
    40. 40. The partner: Macaroni Kid
    41. 41. The partner: Macaroni Kid • Founded 2008 • Mission: Macaroni Kid and its family of Publisher Moms are dedicated to delivering the scoop on all the family-friendly events and activities happening in their communities each week. • Macaroni Kid is a “media brand” that reaches active moms with pre-K and school-age kids • Revenue:Advertising • Each local edition is published by a mom who lives and raises her family in her community. • Local Ottawa edition has been online for 3 years • Macaroni Kid gives unique credibility and value to readers. Readers get the inside scoop on what to do with their kids in their town from the mom who always knows what's going on.
    42. 42. The idea • Created “The IMAX Kids’ Critics Challenge” in partnership with Macaroni Kid • Planned two screenings of Flight of the Butterflies: one in French, one in English • Macaroni sent direct emails to subscribers, with links to IMAX website & trailer of Butterflies (they also had key local media contacts) • The prize: IMAX Club membership for the winning writer and their family • Two winners: One for best review from writer in Grades 4-5; One for best review from writer in Grades 6-7 • Timing: both screenings: Saturday morning in June 2013
    43. 43. Samples from winning reviews (1) “Personally, I think this presentation is best suited for ages seven and up….This presentation has taught me lots about butterflies that I did not know. For example, I didn’t know what milk weed was and that butterflies had baby caterpillars on milk week. Facts like this make the presentation way more interesting ! Keep on going IMAX with those awesome presentations!” Jacob, age 11
    44. 44. Samples from winning reviews (2) “ I really liked the colouring of the butterflies and the classical music… The film made me think about how we should change our garden to more butterfly friendly plants. I don’t think there is anything I would change and I think that the public will really enjoy the flight of the Butterfly movie.” James, age 9 my brother also sent in a review, also aged 9.We are twins 
    45. 45. “I liked it when they found all the butterflies. I would have like it if there was danger in the movie. But there wasn’t. Three stars out of five. Molly, age 5 Personal Fav #3
    46. 46. “I liked how you told the life of a butterfly and added a true story to it. I think you should add just a little bit more information about the butterflies. I know I could never even make that IMAX.You guys did a terrific job. I rate it 4 out of 5 Danika, age 9 Personal Fav #2
    47. 47. Personal Fav #1 “I wish the film had more bad guys.” Molly, age 5, upon leaving the theatre
    48. 48. Note from a parent Hi Sara-Lynne and David Many, many thanks for the amazing opportunity. Our family is thrilled to be able to visit the IMAX theatre for the year. Erin
    49. 49. Observations & Conclusions (1) • This idea can be used many times; perhaps for every new film we launch (and for new exhibitions at the museum) – but don’t launch it in June ! Timing is crucial • Timing:Although sent press releases & idea promoted via Macaroni, and screenings were free, 20 families in the English screening; 40 in French • Encourages young people to be engaged in the film in a new, challenging way (and the winners win something for their family – they earn something, and become a “provider” • Our theatre becomes a source for new adventure, learning, accomplishment, active participation, and inspiration.They feel a part of it and the film they watch • Your film distributor will love you – and they can promote your idea and theatre on their medial channels
    50. 50. Observations & Conclusions (2) • The idea is “scalable”: in future, invite “real” film critics as judges or to share advice before a film screening; invite students in other grades • Since we partnered with an web-based company, it was simple to spread the word and to reach their subscribers • Great partnerships may be discovered and inspired at any time • At the conclusion of their reviews, many kids wrote: “thank you for this amazing opportunity.” • When kids show gratitude, you know you are on to a good idea with a great partner
    51. 51. Smithsonian SCVNGR Program
    52. 52. Museum of Science QR Codes
    53. 53. Corinna Graham Museum of Science Boston, MA USA
    54. 54. Transporting Visitors: Travel/Culture Films at a Science Museum
    55. 55. Focus on Travel • Seeing places that would otherwise be difficult/too far away to visit • Wonders of the world • Experiencing life in a distant city • Other travel films at MOS: The Greatest Places, Arabia, Amazon.
    56. 56. Other Travel/ Culture Headlines Extraordinary land. Extraordinary adventure. - Arabia Go places even your GPS can’t find. - The Greatest Places
    57. 57. Focus on Culture: Jerusalem
    58. 58. Jerusalem Billboard
    59. 59. Jerusalem Digital Display Ads
    60. 60. Outreach to Community and Religious Groups Sent materials announcing arrival of the film to local religious groups, community groups, senior groups and councils on aging. We were able to do a group discount for our Dead Sea Scrolls exhibit for September, so it was a great message to pair with arrival of the film.
    61. 61. Jerusalem World Premiere With producers and distributors, invited press and special guests and local community leaders. Also made some tickets available to public to have a completely full theater. Opened film at MOS on September 12 for this select audience. Film opens across country on September 20.
    62. 62. Boston Jewish Film Festival at Museum of Science for Jerusalem We will host a showing of JERUSALEM in our Mugar Omni Theater during the annual Boston Jewish Film Festival on November 12. The film will be followed by a panel including a Rabbi, Priest, and Imam to discuss the history of each religion in the region.
    63. 63. Getty Museum – “Lady in Blue” write 1st line of letter
    64. 64. Alexandra van der Zee Omniversum The Hague, Netherlands
    65. 65. Campaign Challenges & Strategies Campaign strategies: •Make the film also appealing for boys and men, not only girls and women * Generate enormous free publicity Challenges: Will people drive for one hour to see this film? Make the film interesting in a country where no monarch butterflies live.
    66. 66. Appoint an ambassador Big Idea
    67. 67. Doktor Freek Vonk Dutch Steve Irwin = Freek Vonk!
    68. 68. 2 press screenings, 20 journalists, 15 interviews, 3 TV shows (2 national, 1 regional), 1 radioshow (national). 6 telephone interviews
    69. 69. Results: printed articles worth more than $267,630 -- in advertising. Regional Public TV, average of 35.000 viewers https://www.youtube.com/watch?v=4hV2QquRMzM National Public TV, average of 1,000,000 viewers:
    70. 70. Social Media Freek Vonk had 24,683 followers at the moment we hired him. One month later the number increased to 25,607 followers. Freek tweeted frequently during the press events and the opening of the film. He also used his Facebook page to promote the film.
    71. 71. Official launch of Flight of the Butterflies : The Children’s Premiere
    72. 72. Freek is very popular with boys, age 4 to 15 years old. Freek made the film very attractive for this target group.
    73. 73. Publicity: articles in newspapers and magazines
    74. 74. -Free publicity value more than $265,000 -Catering and shop turnover: +21% -Visitors results in first 6 weeks: 16,000 attendance -First two months: 18,000 attendance -May was the best month in recent history: 35,360 visitors Results:
    75. 75. More Results: - 30% new visitors in the first 6 weeks - 10% more visitors who haven’t been at Omniversum the past 5 years - 40% saw the TV spot (normally 20%) - 21% saw an article in newspaper, magazine or online (normally 7%) - 12% saw the online campaign (normally 7%) - 7% saw the social media campaign (normally 5%) - 22% of the attendance was 50+, slightly more than usual (18%) - In first month 4,000 clicks on the Adword: ‘Win tickets for Flight of the Butterflies’, that is 25% of the ambition in only 20% off the online budget
    76. 76. Mining the MAC Awards for Marketing Ideas Mary Jane Dodge MacGillivray Freeman Films
    77. 77. Indiana State Museum IMAX Theater collaborated with the Indianapolis Zoo to launch Born to be Wild.
    78. 78. Indiana State Museum IMAX Theater collaborated with the Indianapolis Zoo to gain PR exposure for the film, Born to be Wild. The elephant from the zoo delivered the last reel of film to the IMAX Theater.
    79. 79. Science Center of Iowa List of Sponsors for Harry Potter
    80. 80. Science Center of Iowa
    81. 81. Science Center of Iowa Media sponsorship with WHO TV NBC affiliate Contract is to sponsor IMAX films for 3 years SCI receives • A bank of advertising hours with WHO to use for IMAX films • One Saturday interview a month consisting of four one-minute interview in two hours • A one minute interview each Friday  
    82. 82. Science Center of Iowa Media sponsorship with WHO TV NBC affiliate Contract is to sponsor IMAX films for 3 years WHO TV receives: • Recognition as media partner for all IMAX films • Logo recognition on exhibit “What on Earth” and “The WHO” Weather Studio • Recognition on IMAX pre-show • All film collateral • SCI’s website and Annual report • A number of tickets to give away • Exclusive media access to select stories, priority interviews and access to exhibit
    83. 83. SHOW ENTIRE PROPOSAL FOR SPONSORSHIP Singapore Sponsorship Proposal
    84. 84. Iowa - sponsors
    85. 85. ~ THE MAIN EVENT ~ • Muggle Quidditch Tournament: Games & Clinics • Michigan State University vs. Oakland University • Friday, July 15, 2011 • Front Lawn of Henry Ford Museum
    86. 86. The Henry Ford IMAX Theatre • PHOTO SLIDE SHOW • GSCA 2012 • ~ BEST FILM LAUNCH BY A THEATER ~ • “Harry Potter & the Deathly Hallows, Part 2: An IMAX 3D Experience”
    87. 87. The Quidditch teams.
    88. 88. Both teams with their Quidditch trophies. It was a GREAT day!
    89. 89. News vans from our local NBC & ABC affiliate TV stations.
    90. 90. FAVORITE CREATIVE
    91. 91. Montreal
    92. 92. Butterflies – Telus Spark
    93. 93. Wake Up To Great Ideas Thank you all for sharing your wonderful ideas
    94. 94. Rich Swietek - Moderator Friendly Giant Marketing 207.361.3774 E-Mail LinkedIn Twitter Facebook Website

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