2. PewDiePie
• Felix Arvid Ulf Kjellberg
• Swedish producer of Let's Play videos on YouTube
• As of March 2015, PewDiePie has over 35 million
subscribers
• ‘In June 2014, PewDiePie, announced that a
fourth charity drive for "Save the Children" raised
over $630,000, surpassing a $250,000 goal’
• This highlights that although PewDiePie creates
videos purely for peoples enjoyment, he has used
his success to raise money for those in need by
engaging with his fans.
3. • The Wall Street journal states that in 2013,
PewDiePie earned $4 million which supports
the Wikinomics theory of how his creativity is
earning him money
• Rob Walker of Yahoo: "While he can be
raucous and crude, it always comes across as
genuine.”
