Sponsorship and promotion refer to activities used to inform, convince, and remind target markets about an organization, its products, and activities. Promotion aims to influence recipients' feelings, beliefs, and performance regarding a product through informing, persuading, and reminding the market. Promotion communicates a product's merits to target customers to change attitudes and behaviors toward buying the product.

1. Sponsorship refers to any statement activity used to inform, convince, and
remind the target market about an organization, its products and its activities.
Promotion is the element in an organization’s marketing mix that serves to
inform, persuade and remind the market of a product or the society selling it, in
hopes of influencing the recipient’s feelings, beliefs or performance.
Promotion stands for the assortment of activities the company undertakes to
communicate its product’s merits and to persuade target customers to buy
them. Promotion is communicating information between seller and buyer to
change attitudes and behaviors. Promotion is any form of announcement used
to inform persuade and remind about an organization’s individual’s belongings
service, image, ideas, community chipping in or impact on society.