This document summarizes research on the adoption and promotion of conservation agriculture (CA) among smallholder farmers in Laikipia County, Kenya. The researcher found that training farmers through farmer field schools significantly increased farmers' intentions to adopt CA practices by positively influencing their attitudes and perceptions of control over using the practices. However, promoting CA also faces challenges from social norms and gender roles. The researcher concludes that effectively promoting CA requires improving farmers' learning, capabilities, and respecting their independence, using more communicative approaches rather than just providing information.