MTech13: "Social Media Tools for Success" - Eric Andersen

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New England Direct Marketing Association

Eric Andersen, Senior IT Architect at IBM Interactive, speaks about some of the tools that can be used to leverage the power of online communication with a brand or company.

Business Technology

© 2013 IBM Corporation
Social Media Tools for Success
Eric Andersen - @eric_andersen || http://ericandersen.wordpress.com
Senior IT Architect, IBM Interactive, Cambridge MA
Hashtag: #MTech13

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Twitter Lists
© 2013 IBM Corporation
“Leverage the power of listening”
Twitter lists are one of the most under-used, under-appreciated,
and misunderstood social media tools
• Myth: They are not “groups” a la Facebook – they are a “view”
• Follow without following
• Filtering the “noise” of Twitter – don’t miss the “important stuff”
• Perfect for small businesses especially:
• Customers (lists can be private)
• Industry experts (lists for keeping up on trends)
• Social media experts (lists for learning)
• Professional organizations
@eric_andersen || #MTech13

3
Twitter Lists
© 2013 IBM Corporation
Event-based:
@eric_andersen || #MTech13
Company-based:
Location or community-based:
Industry/inspiration:

4
Twitter Lists
© 2013 IBM Corporation
@eric_andersen
#MTech13

5
Social Media & Timing
© 2013 IBM Corporation
@eric_andersen || #MTech13
October, 2009: Guy Kawasaki posts “The art of the repeat tweet”
on his blog. Counterintuitive! Controversy ensues…still.
All social media platforms have a key element of “timing”:
• When are people on the platform?
• When are your followers/customers on?
• Do these times coincide with when you can post?

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Social Media & Timing
© 2013 IBM Corporation
@eric_andersen || #MTech13
No “single tool” for managing timing, but there are many which
can greatly assist in various ways:
• Tweetdeck – easy to schedule and manage
• Hootsuite – also easy to schedule/manage
• Sproutsocial
• Buffer – Designed to determine ideal times to post and schedule
your FB/Twitter/G+ posts appropriately

7
Amplifying Your Social Media Presence: GaggleAMP
© 2013 IBM Corporation
A “social media amplification platform”
Lets your organization bring together employees, partners,
customers to share social media messages…on your behalf
@eric_andersen || #MTech13

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Amplifying Your Social Media Presence: GaggleAMP
© 2013 IBM Corporation
Your “gaggle” can share when they want, where they want – but
it’s still your message.
@eric_andersen || #MTech13

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