Tools and technologies for social media success

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Tools and Technologies for Social Media Success - a few under-appreciated and lesser-known social media tools, including Twitter lists, Timing tools, and GaggleAMP.

© 2013 IBM Corporation
Social Media Tools for Success
Eric Andersen - @eric_andersen || http://ericandersen.wordpress.com
Senior IT Architect, IBM Interactive, Cambridge MA
Hashtag: #MTech13

2
Twitter Lists
© 2013 IBM Corporation
“Leverage the power of listening”
Twitter lists are one of the most under-used, under-appreciated,
and misunderstood social media tools
• Myth: They are not “groups” a la Facebook – they are a “view”
• Follow without following
• Filtering the “noise” of Twitter – don’t miss the “important stuff”
• Perfect for small businesses especially:
• Customers (lists can be private)
• Industry experts (lists for keeping up on trends)
• Social media experts (lists for learning)
• Professional organizations
@eric_andersen || #MTech13

3
Twitter Lists
© 2013 IBM Corporation
Event-based:
@eric_andersen || #MTech13
Company-based:
Location or community-based:
Industry/inspiration:

4
Twitter Lists
© 2013 IBM Corporation
@eric_andersen
#MTech13

5
Social Media & Timing
© 2013 IBM Corporation
@eric_andersen || #MTech13
October, 2009: Guy Kawasaki posts “The art of the repeat tweet”
on his blog. Counterintuitive! Controversy ensues…still.
All social media platforms have a key element of “timing”:
• When are people on the platform?
• When are your followers/customers on?
• Do these times coincide with when you can post?

6
Social Media & Timing
© 2013 IBM Corporation
@eric_andersen || #MTech13
No “single tool” for managing timing, but there are many which
can greatly assist in various ways:
• Tweetdeck – easy to schedule and manage
• Hootsuite – also easy to schedule/manage
• Sproutsocial
• Buffer – Designed to determine ideal times to post and schedule
your FB/Twitter/G+ posts appropriately

7
Amplifying Your Social Media Presence: GaggleAMP
© 2013 IBM Corporation
A “social media amplification platform”
Lets your organization bring together employees, partners,
customers to share social media messages…on your behalf
@eric_andersen || #MTech13

8
Amplifying Your Social Media Presence: GaggleAMP
© 2013 IBM Corporation
Your “gaggle” can share when they want, where they want – but
it’s still your message.
@eric_andersen || #MTech13

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Tools and technologies for social media success

2. 2 Twitter Lists © 2013 IBM Corporation “Leverage the power of listening” Twitter lists are one of the most under-used, under-appreciated, and misunderstood social media tools • Myth: They are not “groups” a la Facebook – they are a “view” • Follow without following • Filtering the “noise” of Twitter – don’t miss the “important stuff” • Perfect for small businesses especially: • Customers (lists can be private) • Industry experts (lists for keeping up on trends) • Social media experts (lists for learning) • Professional organizations @eric_andersen || #MTech13

5. 5 Social Media & Timing © 2013 IBM Corporation @eric_andersen || #MTech13 October, 2009: Guy Kawasaki posts “The art of the repeat tweet” on his blog. Counterintuitive! Controversy ensues…still. All social media platforms have a key element of “timing”: • When are people on the platform? • When are your followers/customers on? • Do these times coincide with when you can post?

6. 6 Social Media & Timing © 2013 IBM Corporation @eric_andersen || #MTech13 No “single tool” for managing timing, but there are many which can greatly assist in various ways: • Tweetdeck – easy to schedule and manage • Hootsuite – also easy to schedule/manage • Sproutsocial • Buffer – Designed to determine ideal times to post and schedule your FB/Twitter/G+ posts appropriately

7. 7 Amplifying Your Social Media Presence: GaggleAMP © 2013 IBM Corporation A “social media amplification platform” Lets your organization bring together employees, partners, customers to share social media messages…on your behalf @eric_andersen || #MTech13

Tools and technologies for social media success

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