The purpose of this research is to provide insight into the approaches of social media use in a political environment and the impact of different tones in a presidential campaign. Using the Twitter correspondence between the Republican and Democratic nominees, a content analysis was used to discover positive and negative tones and themes during the 2016 presidential election. Analysis includes tweets from primary elections to election day. This research adds to the foundation of previous studies focused on gaining insight into the growing impact of social media in political communications.
Good or Bad for Whom and What: A Revised Ethical Framework to Differentiate J...Qingjiang (Q. J.) Yao
This study proposes a revised theoretical framework that consists of the axes of ethical devotions (visibly at the personal, institutional, local, national, regional, and global levels) and ethical reasoning approaches (teleology and deontology), to analyze journalists’ ethical stance of collecting and editing news. Values serving as the foundation of the deontological reasoning approach are deemed as heuristics evolved from historic teleological calculations. Journalism is defined as truthful informing of current events ethically devoted to a larger community, while activism, in this context, is defined as truthful informing devoted to a smaller one. So a global devotion with a teleological reasoning approach is recommended for journalists in this global age.
Keywords: ethical framework, ethical devotion, ethical reasoning approach, journalism, activism
*Presented to #BEAVirtualVegas Conference, April 2020
Exposure to opposing views on social media can increase political polarizatio...eraser Juan José Calderón
Exposure to opposing views on social media can
increase political polarization. Christopher A. Baila & others.
Christopher A. Baila,1, Lisa P. Argyleb, Taylor W. Browna, John P. Bumpusa, Haohan Chenc, M. B. Fallin Hunzakerd, Jaemin Leea, Marcus Manna, Friedolin Merhouta, and Alexander Volfovskye
Logical issues in Social Scientific Approach of Communication ResearchQingjiang (Q. J.) Yao
The study concludes that Conceptual analysis is a critical but skipped step in communication and some other social science research. Efforts like AERA, APA, and NCME’s joint committee’s (2014) Standards for Educational and Psychological Testing should be encouraged in multiple areas of social sciences.
Pure deduction is impossible in scientific research; the H-D model falls in either the falsification model or the abduction model.
Some increasingly popular concepts of research methodology, such as statistical inferencing, data, mining, meta-analysis, are inductive in nature.
Social Capital in China: An Explorative Comparison of Influences of Internet,...Qingjiang (Q. J.) Yao
Social Capital in China: An Explorative Comparison of Influences of Internet, Print, Broadcast, and Interpersonal Communication in an Emerging Civil Society
This presentation was prepared for the International Seminar on Electoral Districting, National Electoral Institute El Colegio de México. http://www.ine.mx/seminario-internacional-distritacion-electoral/
Good or Bad for Whom and What: A Revised Ethical Framework to Differentiate J...Qingjiang (Q. J.) Yao
This study proposes a revised theoretical framework that consists of the axes of ethical devotions (visibly at the personal, institutional, local, national, regional, and global levels) and ethical reasoning approaches (teleology and deontology), to analyze journalists’ ethical stance of collecting and editing news. Values serving as the foundation of the deontological reasoning approach are deemed as heuristics evolved from historic teleological calculations. Journalism is defined as truthful informing of current events ethically devoted to a larger community, while activism, in this context, is defined as truthful informing devoted to a smaller one. So a global devotion with a teleological reasoning approach is recommended for journalists in this global age.
Keywords: ethical framework, ethical devotion, ethical reasoning approach, journalism, activism
*Presented to #BEAVirtualVegas Conference, April 2020
Exposure to opposing views on social media can increase political polarizatio...eraser Juan José Calderón
Exposure to opposing views on social media can
increase political polarization. Christopher A. Baila & others.
Christopher A. Baila,1, Lisa P. Argyleb, Taylor W. Browna, John P. Bumpusa, Haohan Chenc, M. B. Fallin Hunzakerd, Jaemin Leea, Marcus Manna, Friedolin Merhouta, and Alexander Volfovskye
Logical issues in Social Scientific Approach of Communication ResearchQingjiang (Q. J.) Yao
The study concludes that Conceptual analysis is a critical but skipped step in communication and some other social science research. Efforts like AERA, APA, and NCME’s joint committee’s (2014) Standards for Educational and Psychological Testing should be encouraged in multiple areas of social sciences.
Pure deduction is impossible in scientific research; the H-D model falls in either the falsification model or the abduction model.
Some increasingly popular concepts of research methodology, such as statistical inferencing, data, mining, meta-analysis, are inductive in nature.
Social Capital in China: An Explorative Comparison of Influences of Internet,...Qingjiang (Q. J.) Yao
Social Capital in China: An Explorative Comparison of Influences of Internet, Print, Broadcast, and Interpersonal Communication in an Emerging Civil Society
This presentation was prepared for the International Seminar on Electoral Districting, National Electoral Institute El Colegio de México. http://www.ine.mx/seminario-internacional-distritacion-electoral/
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The Digital and Social Media Revolution in Public AffairsMSL Germany
Europäische Politiker nutzen die Potentiale der digitalen und sozialen Medien stärker als ihre Kollegen in den USA. Während die Mitglieder des Europäischen Parlaments, der Europäischen Kommission, des Ministerrats und die verschiedenen Stakeholder auf europäischer Ebene digitalen Medien einen hohen Stellenwert bei der Public Affairs-Arbeit einräumen, sind die politischen Entscheider in den USA zurückhaltender bei deren Nutzung.
Dies ist das Ergebnis der neuesten Studie der MSLGRPOUP “The Digital and Social Media Revolution in Public Affairs: Where we are and where we’re going”. In der breit angelegten Untersuchung wurden politische Entscheidungsträger in Brüssel und Washington nach ihrer Nutzung sozialer Medien befragt.
Welche Gründe es für die unterschiedliche Relevanz des Internets in der politischen Kommunikation gibt und wie sich das Potential von Digital Public Affairs in den USA und in Europa noch stärker nutzen lässt, hat die MSLGROUP zusammengefasst.
The Digital and Social Media Revolution in Public AffairsMSL
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To gauge the integration and perceived impact of digital tools and how constituents and interest groups interact with EU and U.S. policymakers, MSLGROUP surveyed a large, diverse and active group of corporations, trade associations, nongovernmental organizations (NGOs), local public bodies and think tanks in and around Brussels and Washington, D.C. in 2015.
The study shows quite clearly that there are tremendous opportunities to expand and enhance the use of social and digital communications in policymaking. We hope this research will inform communication and advocacy strategies to strengthen dialogues between stakeholders and policymakers.
Brand on the Run: Political affiliations and Twitter social media presenceStephen Dann
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Media Literacy & Adolescent DevelopmentRenee Hobbs
Renee Hobbs shares results of 3 research studies exploring how school-based media literacy programs advance critical analysis skills, promote intellectual curiosity and contribute to civic engagement.
"Understanding Broadband from the Outside" - ARNIC Seminar April1 08ARNIC
"Understanding Broadband from the Outside"
Ricardo Ramírez
Freelance researcher and consultant, adjunct professor at the University of Guelph, Ontario, Canada
http://arnic.info/ramirezseminar.php
UX Race to the White House: Campaign Site Best PracticesAnswerLab
Candidates must optimize website user experience to stay competitive in the 2016 Election. They'll need to increase digital engagement with voters to mobilize money, volunteers, and votes to win the election.
In this presentation, AnswerLab UX researcher Charlotte Hult defines the elements of a successful a campaign website experience.
Over its history, IPRRC has become one of the top venues for presentation of new PR research and for interaction among scholars and PR professionals. IPRRC is unique in many ways.
*The only conference devoted entirely to research in public relations
*Featuring informal roundtable sessions where participants actively discuss (and even contribute to) the research
*Attended by grad students, professors and practitioners for real bridge-building between the academy and the profession
*Limited attendance to facilitate interaction — during research sessions as well as the social events
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Up the Ratios Bylaws - a Comprehensive Process of Our Organizationuptheratios
Up the Ratios is a non-profit organization dedicated to bridging the gap in STEM education for underprivileged students by providing free, high-quality learning opportunities in robotics and other STEM fields. Our mission is to empower the next generation of innovators, thinkers, and problem-solvers by offering a range of educational programs that foster curiosity, creativity, and critical thinking.
At Up the Ratios, we believe that every student, regardless of their socio-economic background, should have access to the tools and knowledge needed to succeed in today's technology-driven world. To achieve this, we host a variety of free classes, workshops, summer camps, and live lectures tailored to students from underserved communities. Our programs are designed to be engaging and hands-on, allowing students to explore the exciting world of robotics and STEM through practical, real-world applications.
Our free classes cover fundamental concepts in robotics, coding, and engineering, providing students with a strong foundation in these critical areas. Through our interactive workshops, students can dive deeper into specific topics, working on projects that challenge them to apply what they've learned and think creatively. Our summer camps offer an immersive experience where students can collaborate on larger projects, develop their teamwork skills, and gain confidence in their abilities.
In addition to our local programs, Up the Ratios is committed to making a global impact. We take donations of new and gently used robotics parts, which we then distribute to students and educational institutions in other countries. These donations help ensure that young learners worldwide have the resources they need to explore and excel in STEM fields. By supporting education in this way, we aim to nurture a global community of future leaders and innovators.
Our live lectures feature guest speakers from various STEM disciplines, including engineers, scientists, and industry professionals who share their knowledge and experiences with our students. These lectures provide valuable insights into potential career paths and inspire students to pursue their passions in STEM.
Up the Ratios relies on the generosity of donors and volunteers to continue our work. Contributions of time, expertise, and financial support are crucial to sustaining our programs and expanding our reach. Whether you're an individual passionate about education, a professional in the STEM field, or a company looking to give back to the community, there are many ways to get involved and make a difference.
We are proud of the positive impact we've had on the lives of countless students, many of whom have gone on to pursue higher education and careers in STEM. By providing these young minds with the tools and opportunities they need to succeed, we are not only changing their futures but also contributing to the advancement of technology and innovation on a broader scale.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Canadian Immigration Tracker March 2024 - Key SlidesAndrew Griffith
Highlights
Permanent Residents decrease along with percentage of TR2PR decline to 52 percent of all Permanent Residents.
March asylum claim data not issued as of May 27 (unusually late). Irregular arrivals remain very small.
Study permit applications experiencing sharp decrease as a result of announced caps over 50 percent compared to February.
Citizenship numbers remain stable.
Slide 3 has the overall numbers and change.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
2. Evolution of
Political
Communications
Questions &
Methods
Results
Future Steps
1
2
3
4
The purpose of this research is to provide insight into the approaches of
social media use in a political environment and the impact of different
tones in a presidential campaign. This study adds to the foundation of
previous studies focused on gaining insight into the growing impact of
social media in political communications.
Purpose & Objectives
3. Pre-modern
- Party dominated
- Utilized newspapers,
partisan press, posters,
radio, mass rallies
- Campaign was short-
term
Modern
- Television-centered
- Nationwide television
ads, magazine ads,
mass direct mailings
- Longer-term campaign
Most-modern
Social Media is now
essential to the
success of a political
campaign
Evolution of Political Communication
1 2 43
Post-modern
- Multiple media channels
- Targeted advertisements,
email campaigns, tele-
marketing, web-based
ads
- Permanent campaign
Source: Norris, P. (2000). A virtuous circle: Political communications in
postindustrial societies. Cambridge University Press.
4. HILLARY CLINTON
VS
What was the tone and theme of each candidates
correspondence?
How did they compare/contrast?
Research Questions
DONALD TRUMP
6. Content leaves the reader
less likely to support the
other presidential
candidate.
Content includes
complaints, expresses
disagreement and uses
words of rejection.
Criticism is deconstructive
(i.e. sarcasm).
Content is impartial and
contains no sentiment at all.
Reports the facts without
any additional commentary.
Typically, in the form of a
statement of affirmation or a
question.
Content as a whole leaves
the reader more likely to
support the other
presidential candidate.
Content contains words of
affirmation or agreement
with other candidate
Content is constructive.
1 2 3
Negative Neutral Positive
CBA
Methods: Tone
Source: Eisenmann, M., Geddes, D., Paine, K., Pestana, R., Walton, F., & Weiner, M. (2012). Proposed interim
standards for metrics in traditional media analysis. Chandler Chicco Companies for the IPR, 7.
7. Content is related to the
attributes, morals and
traits of a candidate.
Content is related to the
candidate’s eligibility and
suitability to serve as
president.
Content did not fit into any
of the defined themes.
1 2 0
Character Qualifications Other
CBA
Methods: Theme
Source: Oxford University Press. (2002). The Oxford American College
Dictionary. New York: G.P. Putnam's Sons.
8. HILLARY R. CLINTON
• Examined 381 tweets
• Chi-Square test showed a
significant effect.
• Effect Size: MEDIUM
Results: HRC
Chi- Square
Test Value df
Asymptotic
Significance (2-
sided
Pearson
Chi-Square
77.641b 2 .000
Symmetric
Measures
Value Approximate
Significance
Cramer’s V .451 .000Character Qualifications Other
52.9%
41.9%
5.2%
29.2%
23.5%
47.3%
Negative Neutral/Positive
9. • Examined 272 tweets
• Chi Square test showed a
significant effect.
• Effect Size: Large
DONALD J. TRUMP
Results: DJT
Character Qualifications Other
71.1%
25.7%
3.2%
59.6%
27.6%
12.9%
Negative Neutral/Positive
Chi- Square
Test Value df
Asymptotic
Significance (2-
sided
Pearson
Chi-Square
105.554b 2 .000
Symmetric
Measures
Value Approximate
Significance
Cramer’s V .623 .000
15. Future Steps
WHY IS THIS RESEARCH IMPORTANT?
Most current studies focus on how voters perceive candidates and how
the media portrays each candidate as the base for gaining an
understanding of the changes in political communications. Very few, if
any, focus on tone and theme coming from the candidate themselves.
Future steps include:
• Expanding the parameters for tweet criteria
• Adding more candidates
• Adding sub-themes
• Different content analysis approach (i.e. latent analysis)
16. Ammann SL (2010) A political campaign message in 140 characters or less: the use of Twitter by U.S. Senate Candidates
in 2010. http://ssrn.com/abstract=1725477
Butler, Patrick and Neil Collins. (1999). A conceptual framework for political marketing. In B. I. Newman (Ed.), Handbook of
political marketing. 55- 72. Thousand Oaks, California: Sage.
Eisenmann, M., Geddes, D., Paine, K., Pestana, R., Walton, F., & Weiner, M. (2012). Proposed interim standards for
metrics in traditional media analysis. Chandler Chicco Companies for the IPR, 7.
Norris, P. (2000). A virtuous circle: Political communications in postindustrial societies. Cambridge University Press.
Oxford University Press. (2002). The Oxford American College Dictionary. New York: G.P. Putnam's Sons.
Strömbäck, J., & Kiousis, S. (2014). Strategic political communication in election campaigns. Political communication,
18, 109.
Zhang W, Johnson TJ, Seltzer T, Bichard S (2010) The revolution will be networked: the influence of social networking
sites on political attitudes and behavior. Soc Sci Comput Rev 28:75–92
Suggested Literature
o Newman, Bruce I. (1994). The Marketing of the President: Political Marketing as Campaign Strategy. Thousand Oaks,
California: Sage Publications.
o Dean, D., & Croft, R. (2009). Reason and choice: A conceptual study of consumer decision making and electoral
behavior. Journal of Political Marketing, 8(2), 130-146.
o Williams C, Gulati G (2007) Social networks in political campaigns: Facebook and the 2006 midterm elections. Annual
Meeting of the American Political Science Association
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