Digital marketing involves using digital technologies and channels to promote products and services. It includes tactics like social media marketing, content marketing, search engine optimization (SEO), affiliate marketing, classified advertising, and viral marketing. Together, these tactics help businesses increase their online visibility and exposure to attract more potential customers through high-quality, engaging content and advertisements distributed via websites and social media platforms. The goal is to drive traffic to a company's website and enhance their brand awareness, rather than directly selling to visitors. If implemented effectively, digital marketing can significantly help businesses extend their reach in global markets.