I got a chance to speak with the new initiatives team at CISCO SPVTG India group. It was nice to talk about my journey of Patterbuzz till now and what it takes to change the mindset from corporate life to entrepreneurship. I also talked about the key learnings on product innovation and the art of pitching. Pitching is the key aspect of being an entrepreneur and It was the focus of the presentation

1. CISCO NI Inception Day 2014
Amit Goel
Founder & CEO, Patterbuzz
www.patterbuzz.com

2. The Mindset

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Don't Build a Product. Bring a change
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Work – Work Balance
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No Single Malts , Only Desi ...
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Idea doesn't matter. Execution is the key.

4. Starting a new Product

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Identify the need / pain points
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Market Research is important
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Talk to customers, partners, consumers, and
stakeholders.
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Build the relevant team
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Design Matters in everything.
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Build Fast, Fail Fast.

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Research & Customize to the audience
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Position correctly. First 2 minutes decide.
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Rehearse everytime.
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Tell a Story. Engage the audience.
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Keep it Simple
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Follow 10 / 20 / 30 Rule
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Show the Bigger picture.
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Presentation Design matters.

8. My Learnings on
Product Innovation

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Roll the DICEE – Deep, Intelligence, Complete,
Empowering, Elegant
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Jump the curve – Distruptive, Not Incremental
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Lean does not mean crappy
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Polarize people
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Patents are important but they are not life.
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Focus on Marketing & Sales from Day ZERO
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Measure Everything

10. Some more Learnings

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Technology is not the crucial factor
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Time is money and it runs out very quickly
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Meet people – People do business, computers
sit on the desks.
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Consumers don't buy everything. Listen to
them
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Be Agile - Pivot, Pivot and Pivot until you find
the product market fit.