Lonely Planet has a long history as a travel guidebook publisher and has expanded into various digital platforms and social media over 35 years. They see opportunities to increase engagement with travelers by connecting them across more touchpoints in the travel journey. Their vision is to inspire and enable travelers to connect with the world and each other every day through multiple media like TV, print, digital and mobile. They will provide rich travel content, community tools for travelers to interact, and aggregate high-quality external content to deliver a powerful "triple play" travel experience. Lonely Planet aims to lead in this new era by developing compelling mobile and social media presences to reach more travelers globally.
The OSD deck presents the problem we aim to solve, the manner in which we intend to do so, and the overall thesis of change we propose for pushing the Travel & TOurism industry, one of the world's most dominant economic forces, into a position of sustainability and net-positive social impact.
The document outlines plans to launch a movement called Love to Cruise through an integrated engagement ecosystem. The movement aims to energize current cruisers to cruise again and attract non-cruisers by connecting cruisers and non-cruisers through shared stories and experiences on a digital platform. The platform will provide a place for cruisers to share their passion for cruising through photos, videos and discussions in order to change negative perceptions and drive awareness and consideration of cruising among non-cruisers.
This document discusses online advertising and travel trends from a Yahoo presentation. It provides statistics on Yahoo's global audience reach, with over 630 million monthly unique visitors across 174 countries. The document then covers trends in online advertising and share-shift, including examples of tourism clients that have partnered with Yahoo for branding and direct response campaigns. Key examples highlighted include campaigns run by India, Malaysia, New Zealand, and Australian tourism boards.
This document provides an executive summary of a report on Chinese global travelers. It finds that Chinese outbound travel has tripled in the last 10 years, with more adventurous consumers broadening the types of destinations and experiences sought. Younger generations and those from smaller cities are now traveling. While some still prefer structured tours, many seek authentic local experiences and cuisine. The report identifies 12 emerging types of Chinese travelers and provides case studies on companies adapting to their needs.
BAX is a location-based bucket list app that helps short-term study abroad students who want to find dynamic group choices during their study by reducing the difficulties of making choices among student-organized groups, and helping students to meet with others who share similar travel wishes and wanted experiences.
Metroparks of Toledo Area Final PresentationFermata Inc.
This is a presentation by Ted Lee Eubanks, reporting the recommendations of the report developed by Fermata Inc. for the Metroparks of the Toledo Area.
BAX helps students who study abroad to find dynamic groups choices, based on both their individual and group preferences by allowing them to share and collaborate on location-based bucket lists.
Our team is based out of San Francisco and we LOVE connecting with students and hearing about their travel experiences.
Reaching out to the LGBT customer has always required going that extra mile, being innovative and hitting the right notes. However things just got more difficult because the next generation of travellers are rapidly becoming known for their power to disrupt the norm.
Millennials are the generation known for being connected 24/7, being entrepreneurial, embracing the sharing economy and living for the moment. However they are also disloyal to brands, capable of whipping up a Twitter storm in minutes, and, crucially, Millennials in many countries around the world are even starting to regard being LGBT as a non-issue. So what does all this mean for LGBT-relevant brands and destination marketers?
Here I take a look at the wider issues Millennials face today, and explain how this impacts their travel choices. I also explain how the LGBT travel industry can seize opportunities to adapt their products to the taste of demanding Millennial consumers.
The OSD deck presents the problem we aim to solve, the manner in which we intend to do so, and the overall thesis of change we propose for pushing the Travel & TOurism industry, one of the world's most dominant economic forces, into a position of sustainability and net-positive social impact.
The document outlines plans to launch a movement called Love to Cruise through an integrated engagement ecosystem. The movement aims to energize current cruisers to cruise again and attract non-cruisers by connecting cruisers and non-cruisers through shared stories and experiences on a digital platform. The platform will provide a place for cruisers to share their passion for cruising through photos, videos and discussions in order to change negative perceptions and drive awareness and consideration of cruising among non-cruisers.
This document discusses online advertising and travel trends from a Yahoo presentation. It provides statistics on Yahoo's global audience reach, with over 630 million monthly unique visitors across 174 countries. The document then covers trends in online advertising and share-shift, including examples of tourism clients that have partnered with Yahoo for branding and direct response campaigns. Key examples highlighted include campaigns run by India, Malaysia, New Zealand, and Australian tourism boards.
This document provides an executive summary of a report on Chinese global travelers. It finds that Chinese outbound travel has tripled in the last 10 years, with more adventurous consumers broadening the types of destinations and experiences sought. Younger generations and those from smaller cities are now traveling. While some still prefer structured tours, many seek authentic local experiences and cuisine. The report identifies 12 emerging types of Chinese travelers and provides case studies on companies adapting to their needs.
BAX is a location-based bucket list app that helps short-term study abroad students who want to find dynamic group choices during their study by reducing the difficulties of making choices among student-organized groups, and helping students to meet with others who share similar travel wishes and wanted experiences.
Metroparks of Toledo Area Final PresentationFermata Inc.
This is a presentation by Ted Lee Eubanks, reporting the recommendations of the report developed by Fermata Inc. for the Metroparks of the Toledo Area.
BAX helps students who study abroad to find dynamic groups choices, based on both their individual and group preferences by allowing them to share and collaborate on location-based bucket lists.
Our team is based out of San Francisco and we LOVE connecting with students and hearing about their travel experiences.
Reaching out to the LGBT customer has always required going that extra mile, being innovative and hitting the right notes. However things just got more difficult because the next generation of travellers are rapidly becoming known for their power to disrupt the norm.
Millennials are the generation known for being connected 24/7, being entrepreneurial, embracing the sharing economy and living for the moment. However they are also disloyal to brands, capable of whipping up a Twitter storm in minutes, and, crucially, Millennials in many countries around the world are even starting to regard being LGBT as a non-issue. So what does all this mean for LGBT-relevant brands and destination marketers?
Here I take a look at the wider issues Millennials face today, and explain how this impacts their travel choices. I also explain how the LGBT travel industry can seize opportunities to adapt their products to the taste of demanding Millennial consumers.
"Use what you know, to do good as you go."
The Muskoka Foundation helps overland travelers to make a difference in the communities they're visiting, through volunteer and training programs.
This presentation explains how the foundation works, what our mission is and how you can get involved.
The Rise of the Asian Millennial Traveller, Micecon Manila 2015Peter Jordan
For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
Given that these young people will increasingly be travelling to and from the Philippines as well as other countries in the Asia-Pacific region, it’s even more important to understand what motivates them, what makes them happy and how they plan their journeys. Crucially, Millennials have grown up in very different times to their parents, and this makes them a fast-moving, fast-thinking and unpredictable generation of travellers!
At MICECON Manila 2015, the Philippines' national tourism conference, Peter Jordan, Senior Tourism Analyst with Toposophy discussed recent consumer trends among the Millennial generation that will affect the travel industry of tomorrow, and explained how all tourism players across the Philippines can start to orientate their product towards this exciting, powerful group of young consumers.
Today's presentation provided summaries of three speakers discussing leveraging partnerships and user-generated content for destination marketing. Bryan Barnes discussed partnering with amateur photographers to provide a steady stream of new photos for social media. Michelle Kershner discussed partnering with Chevrolet and food bloggers to promote Restaurant Week in Frederick. Shannon Morgan discussed using surveys on social media to promote "Free State's Finest" businesses and attractions in Maryland.
This book by Anna Spenceley and Andrew Rylance is designed to help you understand how to travel responsibly. It provides a step-by-step guide on how to find and book holidays and trips that benefit the local environment and the people who live there.
This document describes a mobile app called Roadie that helps users plan road trips and find nearby attractions. It discusses researching tourism trends that found most road trips are for leisure and users want an easy way to discover new places. User research found people struggle to find things to do and make decisions while traveling. The document then outlines the app's features like recommending routes and attractions near the route. It presents personas, competitors, prototypes, and user testing which provided insights to refine the design. The goal is to create an MVP that helps users explore attractions near their route to experience more on road trips.
How travellers AND the tourism industry can get involved in Responsible Tourism. This presentation was made at the Harley Davidson Africa Bike Week South Coast Tourism business breakfast on Freedom Day - 27 April - at San Lameer, near Margate, in KwaZulu-Natal privince
Seville is the capital of Andalusia in southern Spain and has a Mediterranean climate. It has over 2,000 years of history visible in its well-preserved old town. Popular attractions include La Giralda bell tower, Santa Maria Cathedral, and the annual April Fair festival. The city's economy relies on cultural tourism and industry, though it is known for its many tapas bars serving small snacks.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
Amazon has used three digital engines to reshape and dominate retail: 1) No limits on inventory through limitless categories and third-party sellers, 2) Customer care on steroids through data-driven personalization and service, 3) High margins and lowest prices through optimized logistics and supply chain that maximize cash flow. These digital advantages have allowed Amazon to outperform competitors and achieve massive growth over its history.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Fifa Football Award Men Player 2012 by CountryCalvin Nguyen
The document shows the votes submitted by national football team captains for the 2012 FIFA Ballon d'Or award. Each captain awarded points to their top three player choices, with 5 points for first place, 3 points for second, and 1 point for third. Lionel Messi received the most first place votes.
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
This document discusses managing product development by rethinking goods and services from a business logic perspective. It explores shifting from a goods-dominant logic that focuses on transactions to a service-dominant logic that focuses on interactions. The document then covers conceptualizing concepts for new products or services within the framework of a service-dominant logic. It provides examples of conceptualizing printers and air conditioners. Finally, the document outlines the concept development and selection process, including concept generation, screening, scoring, and testing.
"Use what you know, to do good as you go."
The Muskoka Foundation helps overland travelers to make a difference in the communities they're visiting, through volunteer and training programs.
This presentation explains how the foundation works, what our mission is and how you can get involved.
The Rise of the Asian Millennial Traveller, Micecon Manila 2015Peter Jordan
For an industry that’s as fast-moving and competitive as the global travel and tourism industry, it’s logical to look ahead; to seek opportunities to launch new products that appeal to new groups of consumers.
Given that these young people will increasingly be travelling to and from the Philippines as well as other countries in the Asia-Pacific region, it’s even more important to understand what motivates them, what makes them happy and how they plan their journeys. Crucially, Millennials have grown up in very different times to their parents, and this makes them a fast-moving, fast-thinking and unpredictable generation of travellers!
At MICECON Manila 2015, the Philippines' national tourism conference, Peter Jordan, Senior Tourism Analyst with Toposophy discussed recent consumer trends among the Millennial generation that will affect the travel industry of tomorrow, and explained how all tourism players across the Philippines can start to orientate their product towards this exciting, powerful group of young consumers.
Today's presentation provided summaries of three speakers discussing leveraging partnerships and user-generated content for destination marketing. Bryan Barnes discussed partnering with amateur photographers to provide a steady stream of new photos for social media. Michelle Kershner discussed partnering with Chevrolet and food bloggers to promote Restaurant Week in Frederick. Shannon Morgan discussed using surveys on social media to promote "Free State's Finest" businesses and attractions in Maryland.
This book by Anna Spenceley and Andrew Rylance is designed to help you understand how to travel responsibly. It provides a step-by-step guide on how to find and book holidays and trips that benefit the local environment and the people who live there.
This document describes a mobile app called Roadie that helps users plan road trips and find nearby attractions. It discusses researching tourism trends that found most road trips are for leisure and users want an easy way to discover new places. User research found people struggle to find things to do and make decisions while traveling. The document then outlines the app's features like recommending routes and attractions near the route. It presents personas, competitors, prototypes, and user testing which provided insights to refine the design. The goal is to create an MVP that helps users explore attractions near their route to experience more on road trips.
How travellers AND the tourism industry can get involved in Responsible Tourism. This presentation was made at the Harley Davidson Africa Bike Week South Coast Tourism business breakfast on Freedom Day - 27 April - at San Lameer, near Margate, in KwaZulu-Natal privince
Seville is the capital of Andalusia in southern Spain and has a Mediterranean climate. It has over 2,000 years of history visible in its well-preserved old town. Popular attractions include La Giralda bell tower, Santa Maria Cathedral, and the annual April Fair festival. The city's economy relies on cultural tourism and industry, though it is known for its many tapas bars serving small snacks.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
Amazon has used three digital engines to reshape and dominate retail: 1) No limits on inventory through limitless categories and third-party sellers, 2) Customer care on steroids through data-driven personalization and service, 3) High margins and lowest prices through optimized logistics and supply chain that maximize cash flow. These digital advantages have allowed Amazon to outperform competitors and achieve massive growth over its history.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Fifa Football Award Men Player 2012 by CountryCalvin Nguyen
The document shows the votes submitted by national football team captains for the 2012 FIFA Ballon d'Or award. Each captain awarded points to their top three player choices, with 5 points for first place, 3 points for second, and 1 point for third. Lionel Messi received the most first place votes.
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
This document discusses managing product development by rethinking goods and services from a business logic perspective. It explores shifting from a goods-dominant logic that focuses on transactions to a service-dominant logic that focuses on interactions. The document then covers conceptualizing concepts for new products or services within the framework of a service-dominant logic. It provides examples of conceptualizing printers and air conditioners. Finally, the document outlines the concept development and selection process, including concept generation, screening, scoring, and testing.
The document describes a 5-day, 4-night business matching tour from December 17-21, 2012 in Malaysia for Vietnamese and Malaysian businessmen. The tour will involve 120 Vietnamese and over 200 Malaysian businessmen visiting cities in both countries like Hanoi, Ho Chi Minh City, Kuala Lumpur, and Genting Highlands. The goal is to strengthen business relationships between the two countries and provide opportunities to discover industries, visit facilities, and find business matches in sectors like banking, retail, healthcare, and education. The detailed itinerary outlines the daily activities, locations visited, and includes transportation and accommodation details.
The document describes an opportunity tour from Vietnam to Malaysia over 5 days and 4 nights from December 17-21, 2012 to celebrate the 40-year relationship between the two countries. The tour will involve visits to various Malaysian cities and sites of business and leisure. It will allow 120 Vietnamese and over 200 Malaysian businessmen to learn about business opportunities, share experiences, and engage in business matching activities across sectors like banking, retail, healthcare and education. Participants will enjoy guided tours, meals, accommodation and transport throughout the tour. The tour aims to strengthen economic ties while also providing cultural exchange and networking for participants from both countries.
Quy trinh hoach dinh digital marketing qua coca cola case studyCalvin Nguyen
The document provides an overview of how to build brands using digital channels. It discusses how red | brand builders helps clients develop digital brand building strategies. It summarizes Marc Gough explaining why digital is critical for brand building and Chris Elkin outlining an effective process for using digital to build brands. It then gives a case study of how Coca-Cola uses digital channels in the US as a best practice example.
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Guiding the travellers I Where do I start? Tawsif Dowla
This document provides an overview of tourism and experiential travel. It defines key tourism terms like tourists, tourist guides, and tours. It also discusses different frameworks for understanding the tourism industry, including the experiential economy and explorer quotient (EQ) market segmentation tool. The document then outlines a 12 step process for crafting memorable tourist experiences that involve knowing the community/region, choosing a theme, planning immersive activities, and delivering and evaluating the experience. It emphasizes the importance of storytelling, personalization, and attention to detail in developing exceptional tours that leave lasting impressions on travelers.
Stephen Joyce, CEO of Sentias Software Corp, discusses how travel companies can use social media and user generated content to market niche travel experiences through the "long tail" effect. He explains how participating in social networks by sharing content, photos and videos can help companies build authority online, engage customers and discover their audiences' interests. Joyce advocates staying engaged in conversations on social media to better understand customers and invite their feedback.
This document provides information about a tourism systems module, including:
- Contact details for the lecturer and information about module delivery over 6 weeks with 10 chapters and assignments.
- Details of the final exam consisting of multiple choice and essay questions.
- Details of 4 continuous assessments including MCQ tests and a group assignment on a selected destination.
- A list of destinations for the group assignment is provided.
LondonRoaming | Connecting you to the city! MikeDayUK
This document provides information about Team Dodo and the London tourism market. It summarizes key statistics on tourism growth in London and the top travel planning and guide sites used by international visitors to London from the US and UK. It then outlines LondonRoaming's marketing strategy to target international tourists visiting London, including SEO/PPC campaigns focused on common London search terms, social media promotion, and offline relationship marketing with London businesses.
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
The first of The Audience Agency's nationwide Insight Events took place in London in December 2015.
With over 21 million transactions and 125,000 surveys, The Audience Agency’s Audience Finder is the largest cultural dataset in the world. But what does it tell us about our audiences?
This event for cultural organisations, large and small, publicly funded and West End, delved deeper into the behaviour of London audiences focusing on the key segments: Metroculturals and Kaleidoscope Creativity. Using data gathered from across London’s arts organisations and museums, we took a detailed look at frequency, lower attendance and digital engagement.
Audiences in London are busy: in and out of museums, going to their local arts centre, travelling to the West End and more. The more we know about what people are doing and what decisions they are making, the more we can increase the return on our investment of effort. Download a copy of the presentation below to find out more. Download
This document outlines an agenda and information for a webinar hosted by Local Roots Outreach for their fellowship program. The webinar covers expectations for fellows to share their experiences abroad on social media, tips for using platforms like Twitter and Facebook while traveling, and introduces staff and participating fellows. It also previews a TED talk on cultural perspectives that will be discussed.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
Hyakusenrenma _ Stay Japan _ Digital Marketing Proposal _ Perry CaoPerry Cao
The proposal has been made based on the overall brief of the company Hyakusenrenma. The brief is about how to increase the traffic to website and increase revenue' / online orders via website. The company provide no information / no data to analyse (requested, no provision). The request is only about the ideas. The proposal is made based on the assumption.
Special interest tourism involves tours focused on a specific subject or hobby. It provides a more meaningful experience for tourists by meeting their specific interests. Special interest tourism has grown due to factors like improved transportation, increased leisure time, and developments in equipment. The internet and social media have also influenced growth by promoting niche destinations and activities. Research helps the tourism industry understand travelers' motivations and behaviors to develop appealing products and experiences. Differentiation is important for competing in the tourism market by making offerings distinct from competitors.
Citypal is an online platform that enables solo travelers to connect with others, plan trips, share information, help each other by matching different solo travelers of opposite destinations, solo travelers can better understand the destination culture, get timely and effective help, share travel memories, and establish a solo traveler community.
How to make LGBT Travel Matter to MillennialsPeter Jordan
Millennials are shaking up technology, politics and society around the world, and are joining the global workforce in ever greater numbers. However their attitudes have been strongly defined by the times in which they grew up. This includes the era of great advancements in equal rights for LGBT people, which Millennials have both witnessed and benefitted from. As a result, this generation is increasingly flexible and open-minded in its attitudes towards sexuality, calling into question whether LGBT-specific travel products and experiences will be so relevant in the future.
In this presentation, given at the 2016 IGLTA Annual Global Convention in Cape Town, South Africa I discuss all these issues and give recommendations on how to upgrade LGBT product development and marketing for the Millennial generation.
Freebird club - presentation for silver economySoniaNaiba
The Freebird Club is a peer-to-peer social travel and homestay club for older adults. Its mission is to connect and enrich the lives of older adults through fostering an age-friendly world. The club allows members to make their spare rooms available for fellow members to stay in exchange for a nightly fee, generating income. Unlike other homestay sites, Freebird visits involve staying with a live-in host to focus on social interaction as much as accommodation. The club has over 4,500 members across 73 countries who stay connected through shared interests and compatible profiles rather than just accommodation.
This document is an introductory letter for the 2006 Responsible Travel Handbook. It provides an overview of the contents of the handbook, which aims to guide travelers along the path of responsible travel. The handbook contains articles, resources, and guidance from industry experts on topics like ecotourism, volunteer travel, and how the travel industry can promote responsible tourism. The letter encourages readers to integrate the wisdom from the handbook into their travels to make a positive impact and preserve destinations for future generations to experience.
Similar to Lonely Planet brand story - Travel and Social Media (20)
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
How today's email marketing are connecting, engaging and inspiring customersCalvin Nguyen
This document summarizes key findings from a 2013 email marketing study. Some of the main points include:
- Marketers are increasingly collecting additional customer data like birthdates and ZIP codes to personalize messaging. However, most are still not personalizing emails sent to subscribers.
- Using techniques like pop-up windows, SMS collection, and iPad data entry have increased how marketers collect email addresses on websites and in stores.
- Confirmed opt-in mailings that require customers to confirm their subscription have much higher click rates than typical emails.
- While most marketers use multiple channels, only a small portion market based on customers' stated channel preferences. Most also do not let customers select the types
The Advanced Guide to SEO
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-1/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-2/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-3/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-4/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-5/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-6/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-7/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-8/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-9/
This document provides guidelines for communicating Kaiser Permanente's brand voice in written and verbal communications. It discusses the brand personality as friendly, caring, dedicated and expert health advocate. Guidelines are given for content, focusing on benefits to the audience, and tone, which should be warm and relatable. The document also outlines different audience types and gives tips to ensure communications are compelling and consistent with the Kaiser Permanente brand.
This document provides an overview of using color in design across 3 lessons:
Lesson 1 discusses using value (lightness/darkness) to create contrast, movement, and lead the eye. Color can override the effects of value by drawing attention.
Lesson 2 covers color wheels, RGB/CMYK models, hues/tints/shades, and how to specify color for print and web. It discusses how perception of color is affected.
Lesson 3 introduces selecting appropriate color schemes and using color effectively in design. Choosing the right colors can enhance a design while wrong colors can detract.
The document provides a comprehensive list of life skills organized by age group that will help children become independent adults. It covers important skills for interactions, time management, money management, organizing, household responsibilities, health, decision making, repair and more. The skills build in complexity as the age ranges increase from ages 4-7, 8-12, 13-15, and 16-18. Mastering these basic life skills at each stage will serve children well as they grow to adulthood.
Vietnamese consumer’s shopping habit for Tet holidayCalvin Nguyen
This document provides a summary of market research on consumer shopping habits for the Lunar New Year (Tet) holiday in Vietnam. Key findings include:
- Tet is seen as an opportunity for family gathering. Popular symbols of Tet include golden apricot, peach blossom, and glutinous rice cakes.
- Perceptions of Tet have changed in recent years with less warm atmosphere and more commercialization.
- Common purchases before Tet include confectionaries, drinks, clothes, food, and gifts. Shopping peaks 1-2 weeks before Tet.
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quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
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KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
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UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
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opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
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its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
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The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
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qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
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(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
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4. Founders
Tony & Maureen
•
Tony and Maureen meet in London
and travel overland through Asia.
• Published first book in 1973 –
Across Asia on the Cheap
• The Wheeler’s built their company
on the commitment to provide
travellers with the most useful and
relevant travel information in a
convenient format.
5. 35 years later
93 million guidebooks sold
500 titles
Translated across 8 languages
6m unique visitors per month
6 foreign language websites
10+ television series screening in
over 150 countries
6. 2009 & beyond
In October 2007, BBC
Worldwide acquired a 75% stake
in Lonely Planet.
Lonely Planet aims to significantly
increase its reach and recognise
its mission in delivering content
across different platforms relevant
to today’s travellers.
9. Our Characteristics
Unique
Unexpected and sometimes brave or surprising.
Inspiring
Sense of place and experience, creates a curiosity,
visualising the dream.
Irreverent/Spirited
Quirky or unexpected interpretation, cheeky
or humorous angle, loads of personality.
Opinionated
Show it like it is, sometimes challenging.
Respectful
An awareness and sensitivity to cultures,
people and the environment.
Authoritative
Knowledgable, not staged, real.
12. Our Audience
Education
Household Income USA/USD
Highly educated - with over 70% with a degree of professional qualification
(Source: Forrester Research 2008 and Lonely Planet Travellers Pulse 2008)
Well Travelled
60% of LP.com users have been to more than 10 countries
(Source: Lonely Planet Travellers Pulse 2008)
Technically Savvy
- 95% of LonelyPlanet.com visitors use the website everyday
- lonelyplanet.com visitors are more likely to create and publish content
- 22% more likely to interact with social networking sites
(Source: Forrester Research 2008)
Household Income UK
£53.4K which is substantially above average internet user (£45,866)
(Source: Forrester Research 2008)
Source: Comscore
13. The History of Travel Social Communities
1300
1850
The Grand
Tour/
Religious
Expeditions Baedekers
1955
Post
WWII
Exposure/
Frommers
1970
The Hippie
Trail/
Lonely
Planet
1990
TV
Society/
Rick Steves
2000
Technology
Community/
TripAdvisor
Hoof and Foot
Ships & Trains
Jet Travel
Enviro
Concern
18. Consumer Trends Most Applicable to the Travel Segment
Stop-Go Lives: People are taking shorter breaks more often, in the US 7%
more workers took partial weeks off in 2006 than 2005
Experiential Society: People have less time and are seeking value and
experiences out of the ordinary.
Community Connections: An April 2007 Nielsen study found User
Generated Content was the most trusted form of advertising, with 78% of
consumers said they trust recommendations from other consumers
19. The Travel Cycle: What Travelers Use
•Podcasts
•Television
•Newsletters
•AV
•Travel Feature Stories
•Podcasts and Videos
•Thorn Tree
•Groups
•Rate and Review
•Talk to Us
•Maps
•Mobile Devices
•Guidebooks
•Phrasebooks
•Blogs
•Thorntree
•Worldguide
•Maps
•Trip Planner
•Pick & Mix
•Guidebooks
•Hotels & Hostels
•Shop (print & digital)
•Traveler Services
20. Today’s Social Communities
• Creators (Authors):
Publish own blog, publish own web pages, upload
music/audio you created, write articles or stories and post them
• Critics (Back of the Book/Talk 2 Us):
Post ratings/review of product or
services, comment on someone else’s blog, contribute to online forums
• Collectors (Bluelist):
Use RSS fields, vote for web sites, add tags
• Joiners (Thorntree): Maintain profile on social networking site, visit
social networking sites
• Spectators (YouTube; LPTV): Read blogs, listen to podcasts, watch
videos, read online forums, read customer ratings
• Inactives (non-travelers/passport initiatives):
None of the above
Source:Yahoo/Forrester/Compete, Inc. Workshop
21. Today’s Competitive Landscape
Sites I use to share travel
stories and recommendations
and connect with other
travelers (community)
WAYN
Travel content
and
commerce
sites are lower
ranked and
are losing
rank, but
communities
are gaining
Boots n All
Travelpod
Trip Up
Socialight*
*
Wikitravel
Hostel World
Virtual Tourist
Yelp**
Flickr
TripAdvisor
Real Travel
Trip Connect
Borders
Gridskipper
Sites I
use to
Roughguide
Wikipedia
access
DK
Frommers
travel
information
World66
and/or review
opinions of others
(content)
Lonely Planet
STA
Yahoo Travel
Kayak
Fodors
Travelocity*
*
NY Times
Travel
Guardian Travel
Sites I use to
browse, book and
buy travel or related
products online
(commerce)
Expedia
Ranked
<100
Ranked
100-4000
Ranked
>4000
Alexa global average ranking, Nov 07: The rank of a site is the geometric mean of the
number of Alexa toolbar users who visit that site and the number of pages on the site viewed
by those users.
* Ranking is for whole domain, not just travel
22. Little overlap between content and social networking sites
Content sites currently provide:
Community sites currently provide:
•
•
Guidebook content
• User generated travel content only
(WAYN, BootsnAll, Yelp), in which some
Articles and information on travel
destinations are weak on content
destinations (Guardian Travel)
• Ability to share photos, videos and
• Ability to customize travel guides (DK
stories with fellow travelers
Encounter)
• Facebook’s applications are generally
• User generated content through blogs
(Frommers), podcasts and review and
Existing content sites provide limited socialcontent free
or community tools, while social
rate, or in players don’t (Wikitravel)
networkingguidebook form provide differentiated, quality, reliable content, but this is
• Limited community opportunities
already beginning to change
Key players are expanding their offerings . .
Trip Advisor has user generated content, social networking
functionality, as well as links to quality content providers for
guidebook information. Travelpod and Facebook.
Hostelworld upgraded their site to provide additional community
functionality
23. Strategic Options
Do Nothing:
“Wait and See”
Measured approach
“Engage with market”
Heavy commitment
“Grow the market”
The Decision Framework
• Short term savings
• Large opportunity cost (entry into new markets)
• Delay will mean a loss of competitive advantage
• Approach is to self funding through business
partners
• Small incremental spending
• Seizes opportunity to edge ahead of competitors
• Provides option to accelerate when basics are in
place, or reduce spending if revenue is not realized
• Investment in Fundamentals
• May require acquisition to ramp up
• Requires larger scale investment to win a
position
25. 11 years of Thorn Tree
Split into categories, which cover destination-specific and specialistinterest branches with over 100,000 active threads.
Deep and rich travel
Travelers can form strong bonds on the road that become life-long friendships. In a
Q&A
similar way, the Thorn Tree has brought together travelers both on and off the road
from around the globe. It’s this unique blend of community, which mixes hard travel
Can I get my visa
information with more informal discussion, that has seen the Thorn Tree become one
upon arrival to
of the most popular and authoritative travel forums on theEthiopia? Or do I need
web.
to get and advance?
The Tree is split into categories which cover destination-specific it in specialistinterest branches with over 100,000 active threads.
Do I need malaria
medication for my trip
to Vietnam?
Cycling in Cuba next 2
weeks, anyone else
there?
26. Where Did We Come From?
Talk2Us Feedback Center
A dedicated
Travelers can 5
on the
become
friendships. In a
team of form strong bondsbrought road that travelers life-long and off the road
similar way, the Thorn Tree has
together
both on
from around the globe. It’s this unique blend of community, which mixes hard travel
people, who
information with more informal discussion, that has seen the Thorn Tree become one
spend their
of the most popular and authoritative travel forums on the web.
time reading,
The Tree is split into categories which cover destination-specific and specialistinterest branches with over 100,000 active threads.
processing and
replying to
traveler
feedback
29. Feedback: A virtuous circle
New
Guidebook
Published
Travellers
Feedback
Talk2Us
Process
& Reply
30. Feedback: A virtuous circle
New
Guidebook
Published
Travellers
Feedback
Talk2Us
Process
& Reply
Editors
Brief for
New Edition
31. Feedback: A virtuous circle
New
Guidebook
Published
Travellers
Feedback
Authors
Research
Add &
Correct
Talk2Us
Process
& Reply
Editors
Brief for
New Edition
32. Feedback Results
In 2007
• 13,500 travelers sent in feedback
• Their emails turned into 30,000+ useful
items of information
New
Guidebook
Published
Authors
Research
Add &
Correct
Travellers
Feedback
Talk2Us
Process
& Reply
Editors
Brief for
New Edition
34. Lonely Planet Channel on YouTube
• Launched on April 10, 2008
• Features a selection of the
best travel videos from Lonely
Planet’s own online videosharing website,
LonelyPlanet.tv and exclusive
content such as previews and
behind-the-scenes footage from
upcoming Lonely Planet
Television shows
•Current subscribers: 1,754
www.youtube.com/lonelyplanet
•Current channel Views: 22,557
•Some LP videos have had
500,000+ views
35. Lonely Planet group on Facebook
• 5,000 members
• A space where users can
engage with LP, connect
with friends they’ve met
while travelling and to
share travel stories
• Lonely Planet is also
working on a variety of
wireless applications for
Facebook users to add on
their profiles
36. Lonely Planet photo groups on Flickr
• 35,000 + images
•4,100 + members in
Lonely Planet Photo
Challenge group
•2,800+ members in
photo book group
• These groups are
designed to provide an
avenue for travelers to
showcase their
snapshots from their
journeys
37. Where We are Going Online?
Lonely Planet.com
VISION
To inspire and enable
travelers
to connect
with the world and each
other . . . every day
CHARACTERISTICS
• The whole travel cycle on
multiple platforms
• For LP travelers – curious, selfselecting, self-packaging explorers
• Topical, accurate, trusted, relevant, and
we have a distinct Lonely Planet voice
• Self-organized with the travel community
at the center
• Localization of products for key territories
• Big, profitable, diverse
revenue streams
• A rich-media storytelling
experience
• Interacting “where you like it”
• Beautiful DNA, and employee/
stakeholder pride
• Global production company
38. Inspiring and enabling
travellers to connect with the world
and each other
….every day
TV
Magazine
Digital
Digital
Wireless
I‘m back
Wireless
I dream
Print
I‘m there
I plan
Wireless
Digital
Print
Travel
Life
Cycle
I buy
& book
Digital
Wireless
Digital
Whilst maintaining leadership in travel publishing, Lonely Planet will further build out its
multiple media offering to increase its frequency of engagement and connect with its
consumers ‘everyday’.
39. More content
From our guidebooks, repurposed
for online
From our authors
on the road
By aggregating the best
content from the web
From like minded
travellers
Richer experience
And more tools to discover, create & share
40. The result is a powerful ‘triple play’ not available anywhere else.
People will come to the site for:
•
the single largest source of authored travel content on the web
•
combined with the insight of the Lonely Planet traveller
•
and the best of the web.
They will return to get up-to-date information, follow travellers
through group and community tools, and to take content and share it.
41. Where are we going?
Mobile Media
Global connectivity trends are important
• Increasing uptake of broadband internet in Asian markets
• Interactive TV is growing rapidly, the online market grew 179% in
the 12 months to June 2007 with 8 million users of IPTV services
worldwide
• The market for mobile internet services remains largely untapped,
according to the Yankee Group which claim that operators and
service providers could be raking in as much as $66bn per year,
instead of the $9.5bn they are taking at present
• The number of mobile navigation device (GPS) units shipped
reached 7.4 million worldwide in the second quarter of 2007, an
increase of 116% over the same quarter last year
42. Where are we going?
Mobile Actions
• Licensing our content to location based service
platforms
• Providing a compelling Mobile site
– Driving traffic to the M-site through operator deals,
owned sites and affiliates
– Selling advertising, offering sponsorship opportunities
and driving transactions to partners
• Selling downloadable applications and video
through retail channels
44. In conclusion
1/ New technologies are going faster: Web
2.0, Evolution and opportunities in etourism
2/ How do you use social media to reach
people?
3/ The future of e-tourism