In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing courses in Pune into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.

1. Are you searching for the digital marketing courses in Pune? Then your search ends here!
Before we delve into this list of the best digital marketing courses in Pune, let’s first understand the
growing importance and growth of the digital marketing industry in Pune and across the world.
Why learn Digital Marketing in Pune?
Digital Marketing in Pune has skyrocketed ever since it became a hub for entrepreneurs and startups
from all across the country. The next IT city of India, agencies in Pune are desperately looking to hire
digital marketing experts who can help them get more clients and eventually scale.
Since the pay is good and digital marketing in Pune is a field where you learn each day, many
individuals are eyeing the opportunities of a digital marketing career.
Let’s take a look at the demand for digital marketers in Pune currently
But before you jump into this industry, becoming an expert who knows the ins and outs of digital
marketing skills is crucial.
That is why, to help you make an informed decision, we have curated a list of the best digital
marketing courses in Pune in 2023 with placements, duration, fees, curriculum, contact details, etc.
You can also read about the best digital marketing courses in Mumbai if you wish to pursue it from
the financial capital, just 5 hours from Pune.
Introduction to Digital Marketings
if you are considering building a career in Digital Marketing, this video will help you understand the
fundamentals of digital marketing, the buyer’s journey and the differences between Digital and
Traditional marketing. This exhaustive course on Digital Marketing will equip you with the right tools
and knowledge to kickstart your career.
Transcript
Welcome to today’s session. What I am going to be teaching you today are the different fundamental
concepts of digital marketing which I have practiced for the last four years. I am going to talk to you
about buyers’ journey, about marketing functions and how it fits into barrel journeys, different digital
marketing channels, about some tools you could use in fundamental digital marketing and we would
also compare traditional and digital marketing. I hope you enjoy this video.
CONCEPTS
 Inbound vs outbound marketing
 Digital Marketing
 Types of media
 Types of marketing
What is Digital Marketing?
It is the marketing of products or services using digital channels to reach consumers. The key
objective is to promote brands through various forms of digital media. In a layman’s term digital
marketing is simply using the normal marketing, promotion of use of services, your brand using
electronic devices, social media and other technologies and techniques that are available on the
internet.

2. Inbound and Outbound Marketing
It is the process of attracting leads by providing content that is helpful to them and will organically
lead to engagement. What this means is that we are talking about inbound marketing they are focusing
on generating content that your target audience, the people you want to reach would like, find
interesting, relevant, educative or enlightening. When they consume your content; videos, images or
audio they get drawn to your brand because you’ve given them some level of information that they
already like. Think about inbound marketing as Paid media. The inbound marketing is a pull
strategy because you are controlling your content and drawing people into your brand, getting them
to:
 Love your brand
 Understand what you can provide to them using content
The outbound marketing is the opposite. It’s simply about showing content to as many users as
possible to increase the chances of reaching an interested audience with a push. It is a push
strategy. What this means is that you are no longer generating content to get people interested or to
get people engaged with your brand rather you are just putting out your content, promoting your
content to reach as many people as possible. Think about outbound marketing as blogging. It’s
important you understand these concepts and know when to actually use them.
Types of marketing:
 Interruption Marketing – this concept is similar to outbound marketing, its simply
interrupting what people are doing and showing them your Ad. The idea is interrupting what
your viewers are currently doing, it works but it’s not the ideal world. The ideal is not to
interrupt people with content they might not find relevant. The ideal is to understand their
behaviors and get their permission to market to them and that is what leads to the other types of
marketing.
 Behavioral Marketing – This is taking insights, taking data, understanding people’s behavior,
what are their interest? What are the things they like? How long do they spend on internet?
What channels do they spend their time on? What kind of content do they like to
consume? Understanding their behavior, getting insights from it, feeding them with content
adverts that fits their behavior. This way, when people see these adverts, when they see your
content it will no longer feel like you’re interrupting them because the advert is contextual or
it’s relevant to them.
 Permission Marketing – This is about opt-in and opt-out. A very good example is Email
marketing, when you sign up for a newsletter for any brand, they give you the option to opt-in
or opt-out.
Types of Media
1. Owned media is content you’re in full control of e.g. your company website, your blog, shared
content and your social media.
2. Paid media is media that you pay for to increase your reach and traffic e.g. PPC Ads, influencer
marketing etc.
3. Earned media is user generated exposure. Exposure that you can earn via word of mouth or
referrals e.g. Press mentions, shares, likes and reviews.

3. TWO ASPECTS OF YOUR DIGITAL BRAND
Your digital voice & Your digital footprint
Digital marketing at the end of the day is about getting people to know about your brand and become
paying customers who are brand advocates telling other people to come use your product or use your
services. Now when you are building your digital brand it is very important to think about your
content as an abstract term in a grand scheme which is made of two important aspects of digital brand:
 Voice – the digital voice is the core of everything, it’s as a result of what you constantly
communicate right and how you communicate it. Your voice is built overtime as a result of
what you are communicating. How are you communicating? And when you are
communicating? As a digital marketer don’t think about your content as the solution, think
about how this content, strategies will affect your brand perception. You must be consistent.
You have to know the kind of brand you are working with - is it B2B brand or B2C brand,
consumer brand, a corporate brand. What is their product or services? How do your audience
like to be spoken to? What are their needs? Understanding this influences the kind of content
you put out there, at what time you put out the content and what channels.
 Footprint – Your digital footprint is a compilation of everything you have done from the
beginning of the unplanned as it pertains to the internet and all other social media or their web
usage page.
Digital voice and footprint can be very similar, but voice is about what you are communicating while
your footprint is every other thing. Everything you have on the web all accumulate to be your
footprint.
Channels & Activities
In traditional marketing the different channels that we have include TV, Print, outdoor display, radio
and transit Ads. Example of channels for digital marketing includes:
 Paid search
 Search Engine Optimization
 Content Marketing
 Email Marketing
 Lead Generation
 Content optimization
 Web analytics
 Marketing Automation
 Social Media Marketing
What are the key characteristics?
1. Mass/individual Media – How an audience consumes media
2. Passive/engaged audience – an audience’ level of investment or engagement on your content
3. One-to-one/One-to-many – Development and communication of content to either a niche or a
mass audience

4. 4. Outbound/inbound – the strategy of acquiring audience attention.
TAKE AWAY: In the ever-evolving marketing landscape, it has become imperative for a business to
integrate digital marketing courses in Pune into its overall marketing strategy. Students in this course
will explore the development, production and implementation of digital-marketing delivery methods
including, but not limited to, email marketing, web-based marketing, search-engine optimization
(SEO), online advertising, and social media. The curriculum will introduce tools to appropriately
measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve
the experience of the consumer. New trends, as well as key opportunities for innovation, will also be
included.