Adherence to time, budget, and scope has been the gold standard measure of project success since the beginning of time. Many occasions, we are delighted if we can meet even two of those targets. Now, as the digital world shifts from thinking in fixed-time period projects to ongoing product efforts (with associated teams, markets, and horizons), adherence to time, budget, and scope has little to do with the actual success of an initiative. In this webinar, Anne Steiner, CEO at Cprime, will cover the challenges and advantages companies and teams unlock when they apply product thinking over project thinking. We’ll explore topics including: - Team formation - Budgeting and planning - Reducing cycle times in order to fuel continuous product learning. You’ll be challenged to think beyond traditional project management ways of work and to elevate the delivery of value as the gold standard for success.

1. ©2021 Cprime, Inc. All rights reserved and no copying without express written permission. WWW.CPRIME.COM | 877.753.2760

2. From Project to Product
Unlocking Product Agility

3. 3
Housekeeping Items
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Submit questions any time
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4. Meet Our Speaker
Anne Steiner
CEO

5. 5
Agenda
01 From Project to Product
02 Process and Approach
03 Planning and Product
04 People and Teams
05 Takeaways and Next Steps

6. 6
A project is a temporary
endeavor undertaken to
create a unique
product or service.
A product is the thing
that you build
(or the service you provide)
that impacts people.

7. 7
From Project to Product
Project
- Outputs
- Time, scope, budget
- Abstract (work management)
- “Predictive”
- Has a finish
- Investments promise ROI
Product
- Outcomes
- Continuous value
- Concrete (actual thing)
- Adaptive
- Ongoing
- Value-drives investment
Transitioning from measuring effort and output to outcomes and value delivered
Governance-Focused
Outcome-Focused

8. 8
Process and Approach
From Project to Product

9. 9
Traditional vs. Agile
Traditional Process
R D B T
G ($)
G ($)
TIME

10. 10
Traditional vs. Agile
Traditional Requirements With Iterative Delivery
R D E T
G ($)
G ($)
TIME
DBT DBT DBT DBT

11. 11
Actual Agility
G ($)
G ($)
Ideas
1
2
3
.
.
.
Questions
to answer
Roadmap /
Backlog

12. 12
What Holds Us Back?
FUNDING
SEPARATION OF
BUSINESS & IT
ROLE OF PMO
PRODUCT
MANAGEMENT
DEDICATED TEAMS AND MORE…

13. Building and Funding Persistent Teams
Product Teams over Project Teams

14. 14
Forming Persistent, Product Teams
Bringing People To The Work Bringing Work To The Teams
TEAM
TEAM
Backlog
Backlog
Project 1
Project 2
Project 3

15. 15
Funding By Teams Allows Change With Predictable Costs
Bringing People to the Work Bringing Work to the Teams
TEAM
TEAM
Backlog
Backlog
Project 1
Project 2
Project 3

16. 16
Planning and Product
From Project to Product

17. 17
Project Planning
Plan
Driven
Cost Schedule
Scope (Rqt’s)
Fix the scope; float the
cost and schedule
PROJECT
The plan drives cost &
schedule estimates.
Time, Budget, Scope – Pick Two

18. 18
From Project to Product
Strategy → Projects →
Milestones → Tasks
Strategy → Roadmaps →
Journeys → Stories
DREAM DREAM
Project Project Project
Task
Task
Task
.
.
.
Task
Task
Task
.
.
.
Task
Task
Task
.
.
.
Roadmap
Product Story
Journeys & Stories

19. 19
From Project-Based Roadmaps
Q1 Q2 Q3 Q4 After Q4
Big Project 1
Big Project 2
Big Project 3
Big Project 4
Big Project 5
Work

20. 20
From Feature-Based Roadmaps
Q1 Q2 Q3 Q4 After Q4
• Feature 1
• Feature 2
• Feature 3
• Tech feature 1
• Tech Feature 2
• Tech feature 3
• Feature 4
• Feature 5
• Feature 6
• Tech feature 4
• Tech Feature 5
• Tech feature 6
• Feature 7
• Feature 8
• Feature 9
• Tech feature 7
• Tech Feature 8
• Tech feature 9
• Feature 10
• Feature 11
• Feature 12
• Tech feature 10
• Tech Feature 11
• Tech feature 12
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
• Feature
Product Capabilities

21. 21
To Outcome-Driven Roadmaps
Q1
● Enhance resiliency of
the purchasing app
● Increase
automated test
coverage
to 40-50%
● Introduce 4-5
“chaos” tests
● Automate PR process
within CI/CD pipeline
Q2
● Increase new
user registrations
by 20%
● Reduce fall
off during
registration process
by 25%
● Allow standard
registration in less
than 7 clicks
● Automate 2 of the
steps that today
require manual input
● Remove rqmt to
supply credit card
at registration
Q3
● Convert 30% of
new registrants
to purchasers
● Reduce time on task
for purchase flow to
<30 seconds
● Offer discount for
first-time purchasers
● Reduce errors in
credit card
processing to less
than 1% of tries
Q4
● Increase average
purchase amount by
20%
● Propose purchase
ideas based on
similar user behavior
● Propose
complimentary
product based on
purchase selection
and similar user
behavior
● Add item to cart
in one-click
After Q4
● Outcome
● Outcome
● Outcome
● Outcome
Impact

22. 22
Product Horizons Are About The Impact
Strategy → Projects →
Milestones → Tasks
Strategy → Roadmaps →
Journeys → Stories
DREAM DREAM
Project Project Project
Task
Task
Task
.
.
.
Task
Task
Task
.
.
.
Task
Task
Task
.
.
.
Roadmap
Product Story
Journeys & Stories
Work
Impact

23. 23
Measuring Across Different Dimensions
Resilience
Progress Impact
• Velocity
• Amount of “done” work
• Lead Time
• Deployments/week
• Mean Time Between Failures
• Mean Time to Recovery
• SQALE Code Quality
• Code Coverage Through Tests
• # of Support Tickets Logged
• Conversion Rate
• New Monthly Recurring Revenue
• Life-Time Value
• Churn, NPS, CSAT

24. 24
18+ Impact Metrics
Leading Indicators
• Monthly Unique Visits
• Organic Traffic vs. Paid Traffic
• Conversion Rate to Customer
• Number of Support Tickets Created
• First Response Time
• Time to Close Support Ticket
• Active Users
• Customer Time to Value
• Marketing Qualified Lead (MQL)
• Sales Accepted Lead (SAL)
Lagging Indicators
• New Monthly Recurring Revenue (MRR)
• Add-on Monthly Recurring Revenue
• Total New Monthly Recurring Revenue
• Total Annual Recurring Revenue (ARR)
• Annual Contract Value (ACV)
• Lifetime Value (LTV)
• Customer Acquisition Cost (CAC)
• Churn
• NPS/CSAT

25. 25
Planning & Budgeting
Plan
Driven
Value & Quality
Driven
Cost Schedule
Scope (Rqt’s) Cost Schedule
Scope (Outcomes)
Fix cost and schedule;
float the scope
Fix the scope; float the
cost and schedule
PROJECT
The plan drives cost &
schedule estimates.
PRODUCT
The vision drives outcome-
based roadmaps.
Time, Budget, Scope – Pick 2; Agile Lets Us Pick Date

26. 26
When Will It Be Done?

27. 27
In The Beginning Of An Initiative
Scope is Ordered and Estimated in Ranges
Early Product
Discovery
Roadmap / Epic-Level
Backlog
As An Initiative Progresses
1 S
2 M
3 L
4 M
5 L
6 S
7 L
8 M
9 M
10 S
11 L
…
?
?
?
?
Early Product
Discovery
Roadmap / Epic-Level
Backlog
?
?
1 S
2 M
3 L
4 M
5 L
6 S
7 L
8 M
9 M
10 S
11 L
…

28. 28
28
In The End
From Project to Product

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• Frequent delivery of whole value
• Building the right thing, the right way
• Collaboratively learning & improving
• Balancing evidence and intuition
• Producing what people need
• Not burning people out
Success Is...

30. 30
KEEP THE CONVERSATION GOING…
Check out Cprime’s upcoming webinars, read our blog, and download
resources such as whitepapers and case studies:
www.cprime.com/resources
©2022 Cprime, Inc. All rights reserved. Do not copy without express written permission.
Connect with our Panelist on LinkedIn!
• Anne Steiner
Reach out to Cprime at learn@cprime.com

31. 31
WWW.CPRIME.COM | 877.753.2760
LEARN@CPRIME.COM | (877) 753-2760 | WWW.CPRIME.COM
Connect with Anne on Social Media
Anne Steiner
anne.steiner@cprime.com
linkedin.com/in/annesteiner @annesteiner7

32. 32
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