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©2023 Cprime, Inc. All rights reserved and no copying without express written permission. WWW.CPRIME.COM | 877.753.2760
From Project to Product
“Big Rock” Constraints and How to Overcome Them
3
Housekeeping Items
Audio is streamed through
your computer
speakers, so make sure
your audio is on and
turned up.
The recording and slides will
be sent to everyone via email
within 24-48 hours after the
webinar concludes.
Submit questions any time
during this presentation via
the Q&A box on the bottom
panel of your screen.
4
Meet Our Speaker
Anne Steiner
CEO
5
Agenda
01 From Project To Product
02 The ‘Big Rock’ Constraints
03 Dedicated Teams & Business Vs. It
04 Product Management
05 Takeaways And Q&A
From Project To Product
Product Over Project
05/12/2021 | Anne Steiner, VP of Product & Technology
7
A project is a temporary
endeavor undertaken to
create a unique
product or service.
A product is the thing
that you build
(or the service you provide)
that impacts people.
8
Planning & Budgeting
Plan
Driven
Value & Quality
Driven
Cost Schedule
Scope (Rqt’s) Cost Schedule
Scope (Outcomes)
Fix cost and schedule;
float the scope
Fix the scope; float
the cost and schedule
PROJECT
The plan drives cost &
schedule estimates.
PRODUCT
The vision drives outcome-
based roadmaps.
Time, Budget, Scope – Pick 2; Agile Lets Us Pick Date
9
What’s Holding Us Back?
Funding
Separation of
Business & IT
Role Of PMO
Product
Management
Dedicated
Teams
Planning
10
Dedicated Teams Are The First Step
Bringing People To The Work Bringing Work To The Teams
Backlog
Backlog
Project 1
Project 2
Project 3
11
But Dedicated Teams Alone Aren’t Enough
Backlog
Backlog
BUSINESS IT
Do This!
Plan
Driven
PMO
12
We Need To Bring “Business” And IT Together
TEAM
Backlog
Backlog
BUSINESS IT
Let’s Do This!
Let’s Do This!
Value & Quality
Driven
PRODUCT MANAGEMENT
13
And Introduce The Product Management Function
Product Family Product Family Product Family
Product Portfolio
Product Product Product Product
14
What Is A Product Manager?
• CEO of the product – take ultimate responsibility
• Voice of the customer market
• Advocate for “the business”
Also called
• Product manager
• Technical product manager or TPO
• Opportunity owner
15
What Do Product Managers Do
Visionary
• Big picture thinker
• Contagious vision
• Great leader
• Anything is possible
• Lots of ideas
• Relationship person
• Visual and exciting
• Loves to be in the lime-light
• Loves to change it up
• Creative Problem Solver
• Grower and a builder
Integrator (Execution)
• Great execution
• Knows the details
• Good at holding people accountable
• Creates consistency and prioritization
• Harmoniously integrates the team
• Finds and analyzes the risks
• Cautious of big shifts
• Provides cadence
• Results Oriented
• Executes the plan
16
Put Another Way…
STRATEGY ROADMAP BACKLOG
WORK
ITEMS
17
Keys For Success
• Dedicated teams are critical, but not enough
• Break down the wall between business and IT
• Don’t let project plan-based thinking be your gatekeeper
• Replace it with value and market-based thinking
• Create a product management function
• (You may not call it that which is fine.)
• Accept that change is a good thing and “plan” for it
• Make sure you are thinking about all the boxes
• Strategy, roadmap, backlog, work items
18
KEEP THE CONVERSATION GOING…
Check out Cprime’s upcoming webinars, read our blog, and download
resources such as whitepapers and case studies:
www.cprime.com/resources
©2022 Cprime, Inc. All rights reserved. Do not copy without express written permission.
Connect with our Panelist on LinkedIn!
• Anne Steiner
Reach out to Cprime at learn@cprime.com
19
Follow Us On Social Media
Share in the conversation & keep updated
on thought leadership, events & more!
on LinkedIn, Twitter, Facebook, & YouTube
QUESTIONS?
WWW.CPRIME.COM | 877.753.2760
Questions?
WWW.CPRIME.COM | 877.753.2760
21
Thank You
WWW.CPRIME.COM | 877.753.2760

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From Project to Product - 'Big Rock' Constraints & How to Overcome Them

  • 1. ©2023 Cprime, Inc. All rights reserved and no copying without express written permission. WWW.CPRIME.COM | 877.753.2760
  • 2. From Project to Product “Big Rock” Constraints and How to Overcome Them
  • 3. 3 Housekeeping Items Audio is streamed through your computer speakers, so make sure your audio is on and turned up. The recording and slides will be sent to everyone via email within 24-48 hours after the webinar concludes. Submit questions any time during this presentation via the Q&A box on the bottom panel of your screen.
  • 5. 5 Agenda 01 From Project To Product 02 The ‘Big Rock’ Constraints 03 Dedicated Teams & Business Vs. It 04 Product Management 05 Takeaways And Q&A
  • 6. From Project To Product Product Over Project 05/12/2021 | Anne Steiner, VP of Product & Technology
  • 7. 7 A project is a temporary endeavor undertaken to create a unique product or service. A product is the thing that you build (or the service you provide) that impacts people.
  • 8. 8 Planning & Budgeting Plan Driven Value & Quality Driven Cost Schedule Scope (Rqt’s) Cost Schedule Scope (Outcomes) Fix cost and schedule; float the scope Fix the scope; float the cost and schedule PROJECT The plan drives cost & schedule estimates. PRODUCT The vision drives outcome- based roadmaps. Time, Budget, Scope – Pick 2; Agile Lets Us Pick Date
  • 9. 9 What’s Holding Us Back? Funding Separation of Business & IT Role Of PMO Product Management Dedicated Teams Planning
  • 10. 10 Dedicated Teams Are The First Step Bringing People To The Work Bringing Work To The Teams Backlog Backlog Project 1 Project 2 Project 3
  • 11. 11 But Dedicated Teams Alone Aren’t Enough Backlog Backlog BUSINESS IT Do This! Plan Driven PMO
  • 12. 12 We Need To Bring “Business” And IT Together TEAM Backlog Backlog BUSINESS IT Let’s Do This! Let’s Do This! Value & Quality Driven PRODUCT MANAGEMENT
  • 13. 13 And Introduce The Product Management Function Product Family Product Family Product Family Product Portfolio Product Product Product Product
  • 14. 14 What Is A Product Manager? • CEO of the product – take ultimate responsibility • Voice of the customer market • Advocate for “the business” Also called • Product manager • Technical product manager or TPO • Opportunity owner
  • 15. 15 What Do Product Managers Do Visionary • Big picture thinker • Contagious vision • Great leader • Anything is possible • Lots of ideas • Relationship person • Visual and exciting • Loves to be in the lime-light • Loves to change it up • Creative Problem Solver • Grower and a builder Integrator (Execution) • Great execution • Knows the details • Good at holding people accountable • Creates consistency and prioritization • Harmoniously integrates the team • Finds and analyzes the risks • Cautious of big shifts • Provides cadence • Results Oriented • Executes the plan
  • 16. 16 Put Another Way… STRATEGY ROADMAP BACKLOG WORK ITEMS
  • 17. 17 Keys For Success • Dedicated teams are critical, but not enough • Break down the wall between business and IT • Don’t let project plan-based thinking be your gatekeeper • Replace it with value and market-based thinking • Create a product management function • (You may not call it that which is fine.) • Accept that change is a good thing and “plan” for it • Make sure you are thinking about all the boxes • Strategy, roadmap, backlog, work items
  • 18. 18 KEEP THE CONVERSATION GOING… Check out Cprime’s upcoming webinars, read our blog, and download resources such as whitepapers and case studies: www.cprime.com/resources ©2022 Cprime, Inc. All rights reserved. Do not copy without express written permission. Connect with our Panelist on LinkedIn! • Anne Steiner Reach out to Cprime at learn@cprime.com
  • 19. 19 Follow Us On Social Media Share in the conversation & keep updated on thought leadership, events & more! on LinkedIn, Twitter, Facebook, & YouTube