Project planning

1. Project Planning

2. Social Business Plan

3. Idea Generation
Issues
What we can do?
Social
Business

4. Example!

5. Foundations
Cooperatives
Professional
Federations
Private Education
Institutes
NGOs
Associations
Social
Movements
Trade Unions
Students Unions
Public Education
Institutes
Project partners
Market 3rd Sector State

6. Social Business Plan

7. Our Stakeholders
EnablerNGO

8. Need and Opportunity Analysis
1. Market Need
2. Current Trends
3. Root Causes
4. Environmental Landscapes (competitive analysis)
5. Barriers
6. Opportunity

9. Social Business Plan

10. Social Impact Model

11. Based
on
previous
step
What success
in addressing
your target
social
problem will
look like
 Long-term progress
 Shows if the approach
to solving the social
problem is working
 Ambitious target
 3 to 5 indicators Target beneficiary
 Activities
 Outcomes
Description of how
the project works
 Connection of activities
with mission
 Groups involved
 Evaluation
 Costs and Revenues
Way to achieve the
vision by carrying
out the mission
 Short-term results
 Measures the capacity
to implement the plan
 Shows the progress of
activities
How to do it!
1
2
3
4
5
6
7

12. Let’s See How!

13. Our Project
Focus on seniors Quality of life Access to resources

14. Social Problem Definition
• Currently, there is little collaboration and coordination among service
providers for the country’s senior citizens
• Many seniors in the country do not know what services are available
to them

15. Mission
• To determine the needs of seniors and link them to necessary
resources so that they can lead healthy and productive lives in their
aging years

16. Social Impact Strategies
• Collecting data on the needs of the nation’s seniors through a
partnership with federal government
• Matching seniors with service partners through a membership-driven,
technological solution
• Building and strengthening a service provider network through
conferences, data reports, and training to help service providers
increase the effectiveness, efficiency and sustainability of their
services
• Running a “direct service incubator” to develop new services when a
gap is identified

17. Social and Economical Impact Indicators
• The number of seniors matched to services
• The number of service providers who better meet senior service
needs by doing one or more of the following
• adding or making improvements to service
• serving a new geographic area of market
• improving affordability

18. Organizational and Program Performance
Indicators
• The number of members
• The number of volunteers serving its programs
• The number of seniors assessed

19. Vision of Success
• We envision a day when – through collaboration and coordination of
government, nonprofits, and the business sector – all seniors,
regardless of economic status, will have access to a seamless
integration of the high-quality, affordable services they need in order
to live healthy and productive lives

20. Social Business Plan

21. Points to Cover (pilot phase)
1. Timeline
2. Goals
3. Organizational Capacity Building
• Team and Governance
• Financial Sustainability (financial projections and capitalization strategy)
• Marketing (brand, target market, partnerships)
• Technology
• Public Policy
• Performance and Social Impact Measurement (indicators and targets, feedback loop)
• Risk Mitigation

22. Social Business Plan