This document provides a summary of a market research project analyzing the market and consumer perception of running shoes in the Dahisar-Mira Road region of India with a focus on the Kalenji brand. The research was conducted through surveys of 150 customers. Key findings include that brand, cushioning, weight, and brand matter most to customers when choosing shoes. Advertising and online searches most influence purchase decisions. Brand awareness of Kalenji is low at 30% of respondents. Recommendations include increasing community events, online presence, and changing store layouts regularly.