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ROI\marketing

ROI\marketing

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Industry
Advertising / Marketing / PR
Website
www.roi-marketing.consulting
About
ROI\marketing is a consulting company specialized in strategic resource allocation for marketing and communication. As a representative of Integration Marketing & Communication, we use the MCA® (Market Contact Audit) measurement platform to establish a consumer-based, quantitative diagnostics. We then turn MCA®-based learnings into integrated communication plans through a rigorous process which aligns our clients’ internal and external stakeholders, such as communication and media agencies. We also provide training in the area of channel planning (Official French certification authority for professional training AFDAS, License# 11 75 46513 75)
Tags
mca data optimisation ooh michel sara 360 fepe analytics model on-line publicité digital engagement mass media online consommateur marque roi marketing social media
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Presentations (3)
Social media is… social media (in French)
6 years ago • 639 Views
Pilote optimisation sur données MCA®
6 years ago • 322 Views
OOH in its 360 environment: the MCA® perspective
6 years ago • 310 Views
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Presentations (3)
Social media is… social media (in French)
6 years ago • 639 Views
Pilote optimisation sur données MCA®
6 years ago • 322 Views
OOH in its 360 environment: the MCA® perspective
6 years ago • 310 Views
Personal Information
Industry
Advertising / Marketing / PR
Website
www.roi-marketing.consulting
About
ROI\marketing is a consulting company specialized in strategic resource allocation for marketing and communication. As a representative of Integration Marketing & Communication, we use the MCA® (Market Contact Audit) measurement platform to establish a consumer-based, quantitative diagnostics. We then turn MCA®-based learnings into integrated communication plans through a rigorous process which aligns our clients’ internal and external stakeholders, such as communication and media agencies. We also provide training in the area of channel planning (Official French certification authority for professional training AFDAS, License# 11 75 46513 75)
Tags
mca data optimisation ooh michel sara 360 fepe analytics model on-line publicité digital engagement mass media online consommateur marque roi marketing social media
See more

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