Project on Big bazaar consumer behaviour
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This document presents a movie project by Group 6 on the topic of consumer innovativeness and predisposition to buy new products. It discusses 4 components of consumer predisposition: stimulation need, novelty seeking, independence toward others' opinions, and need for uniqueness. It notes that limited problem solving applies to low involvement product categories, variety seeking consumers, and impulse buying. The document also identifies challenges faced by the team, consumers, and sellers in super markets and kiryana stores, such as not being able to capture all consumer segments, lack of individual attention, travel expenses, limited selection, and hygienic issues.
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1) After making a purchase, consumers may experience post-purchase dissonance or doubts about their decision. They will seek information to justify their choice and reduce these doubts.
2) Most purchases are followed by product use. How the product is used and disposed of is evaluated by the consumer. Satisfaction depends on whether expectations are met or exceeded by the product's performance.
3) Post-purchase actions include repeat purchases, brand switching, or discontinuing use, depending on the consumer's level of satisfaction. Marketers should monitor post-purchase behavior and satisfaction to improve products, marketing, and customer retention.
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Equip yourself with the tools and knowledge for a deep understanding of what drives people through the purchase process.
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- Quality positioning - Focusing on a specific area of quality or expertise to differentiate from competitors.
- Value/price positioning - Emphasizing either a high-end or value-priced offering while ensuring quality.
- Benefit positioning - Highlighting the unique benefits of a product or service to appeal to consumer needs.
- Demographic positioning - Targeting brands towards specific age groups or genders.
- Competitor positioning - Establishing superiority by directly comparing to other similar brands.
- Cultural symbol positioning - Leveraging cultural icons to associate a brand with certain values.
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Big Bazaar is a chain of hypermarkets in India owned by Future Group. It has over 104 outlets located across India. Big Bazaar offers a wide range of products across categories like electronics, fashion, furniture, toys and others. It targets middle and upper middle income customers, especially working women. Big Bazaar uses various marketing strategies like promotional pricing, bundling offers, and guerrilla marketing to attract customers. In the future, it plans to expand through smaller store formats and partnerships.
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Big Bazaar is a Indian retail chain founded in 2001 with headquarters in Mumbai. It has over 214 stores across 90 cities in India. The company was founded by Kishore Biyani and generates annual revenue of Rs. 6000 crores. Big Bazaar targets middle and upper middle class customers in India through a strategy of low prices. It positions itself as providing a high service, low price shopping experience for everyday items and aims to be the "Indian Walmart". The presentation provides an overview of Big Bazaar's business model, products, competitors, and key strategies around customer segmentation and supply chain management.
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The document is a project report submitted by Soumeet D. Sarkar to Narsee Monjee College of Commerce and Economics in Mumbai for his Master of Commerce program. The report examines the marketing strategy and customer satisfaction of Big Bazaar, a large retail chain in India. It provides background information on Big Bazaar, outlines the research methodology used in the project, which includes primary and secondary data collection and analysis of customer feedback. The report then analyzes Big Bazaar's marketing mix, strategies, and customer satisfaction levels. It also includes sample customer questionnaires and data analysis of the responses.
Project on bigbazaar
Big Bazaar is a large Indian retail chain launched in 2001 by Kishore Biyani. It now has over 160 stores across India offering a wide range of products including apparel, food, electronics, and furniture. Some key initiatives of Big Bazaar include Wednesday Bazaar to attract customers mid-week, Sabse Sasta Din for high sales days, and Maha Bachat for attractive promotional offers. Big Bazaar also introduced a trade-in program called The Great Exchange Offer.
Factors Influence Customer's Buying Behaviour
The document provides an analysis of various internal and external factors that influence consumer behavior. It discusses cultural factors like culture, subcultures, and social class. It also examines social factors such as reference groups, family, roles and statuses. Personal factors analyzed include age, lifestyle, occupation, and personality. Psychological factors of motivation and perception are also covered. The document uses Kotler's model of consumer behavior and analyzes each factor in 2-3 sentences. It concludes by stating that understanding these influences is important for effective marketing.
Big bazaar
Big Bazaar is a hypermarket retail chain owned by Future Group that caters to middle-class customers. It offers a wide range of products across categories at low prices under its everyday low pricing strategy. Big Bazaar recruits and trains employees well and aims to retain them by offering competitive pay and benefits. It segments customers by age, income, location and focuses on price-conscious groups. The company plans to expand its network of 350 stores across India and increase annual revenues to $2 billion by focusing on smaller cities and promotional offers. Key competitors include Walmart, DMart and Reliance Trends but Big Bazaar differentiates through its cheap prices and great exchange offers.
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
yedu tajsekhar
This document provides an overview of a research project report on customer buying behavior at Big Bazaar. The objectives of the study are to understand customer buying patterns, evaluate Big Bazaar's current status, assess customer satisfaction levels, and identify main competitors. The scope is limited to the urban Cuttack area. Understanding customer preferences will help estimate future demands. The importance is that it provides guidance for further organized retail research in Cuttack and evaluates Big Bazaar's performance. Primary and secondary data was collected through surveys and interviews with 60 customers. The analysis identifies opportunities and challenges for Big Bazaar in the competitive retail environment.
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MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)
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Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
Project on Big bazaar consumer behaviour
- 1. Movie project Presented by:Group no. 6 Neha malik Davinder pal singh Sangam lal sivaraju Goodwin lyall Rohit mishra
- 2. Concept Consumer innovativeness: predisposition to buy new and different products and brands rather than remain with previous choices and consumer patterns Components of predisposition 1. Stimulation need 2. Novelty seeking 3. Independence toward others’ communicated experience and 4. Need for uniqueness
- 3. LIMITED PROBLEM SOLVING: APPLIES TO :LOW INVOLVEMENT PRODUCT CATEGORIES VARIETY SEEKING CONSUMER IMPULSE BUYING CATEGORY
- 5. Learning & Challenges • Not comfortable while giving interview • Authorization issues Team challenges • Difficult to capture/ attract every segment • Some consumer for convince • Service issues • Stores brand issues Consumer challenges Seller challenges in super market Seller challenges in kiryana stores • Consumer of super market • No individual attention • Travel expenses • Consumer of kiryana stores • Lack of variety • Hygienic issues in loose products • Unable to provide multiple SKU • They can not afford low prices on product
- 6. Thank you