Fast Is The New Big: Turbocharged E-Commerce on Salesforce
Review of the literature1
1. I
REVIEW OF THE LITERATURE
Customer satisfaction is in regard to one’s feeling towards the
nature of the product. Customer satisfaction can be influenced by many
facts e.g. price of the product, quality of the product, brand value and
name, after sales service, and customer care support.
Increasing customer satisfaction is important for all the brand for the
improving the value and profit of the business.
This survey is conducted based on three aspects
1) Based on new product sales development
2) Product among retailers view
3) Customer satisfaction on service of Zebronics
With the help of this survey we have founded that most of the
customers,retailers and end consumers preferZebronics product for the
good quality and reasonable price with the good brand image.
In addition to this most of the retailers have good positive point of the
Zebronics service but there is some small problemsdue to less access in
the market in some places.
2. Page | 1
1.1 INTRODUCTION
In this modern world there is a massive growth in the consumer
electronics and IT hardware product. In this particular industry there are
many players like iBall, Intex, Microsoft and Logitech etc. in the same
market there is also Zebronics.The brand which is ahead of all the brands
of IT hardware and peripherals.This is the brand which is mostlypreferred
with the customerin Indian market. This brand is preferred by customers
because it is the “value for money” brand. Because it offers the product at
very reasonable price and at good quality.
3. Page | 2
1.2 SCOPE OF THE STUDY
The present study is an attempt limelight the customers’ attitude
towards Zebronics productsinChennai. The researchis related to the gap
between customerperceptionand expectation as a driver of satisfaction.
Zebronics products in India is now growing faster and there is also stiff
competition to the company. In this modern world with multiplicity of
competition, any industry could survive only if they are capable of
providing the needs of present and potential customers. There are various
factors influencing the customer satisfaction. If customers’ needs are not
satisfied they will switch over to the other brand. The present study is
aimed to bring out the customers’ expectations and the attitude towards
different products of Zebronics and other brands.
4. Page | 3
1.3 OBJECTIVES OF THE STUDY
The Study views have the following objectives.
To study the origin, growth and development of Zebronics product.
To study the viewers’ attitude and satisfaction towards Zebronics.
To offer suggestion to improve the services Zebronics.
1.4 DATA COLLECTION
For the study the researcher collected information relevant to their
study from primary data.
1. To Analysis the Viewers Attitude towards Zebronics. The
researcher framed a structured. 100 customers were
contacted and interviewed. They are the main source of
information relevant for the study.
5. Page | 4
1.5 RESEARCH DESIGN
Research design followed by the investigator is exploratory
research.
1.6 RESEARCH INSTRUMENT
The research instrument used in this project is questionnaire.
1.7 CONTACT METHOD
Contact method is used for gathering information through personal
interview.
1.8 DATA ANALYSIS
The gathered information from the interview schedule were
presented in a Master table. The master table incorporated all the
information collected from the interview schedule. For effective analysis
and finding a correct conclusion, the data collected is analysed by way of
presenting in a tabular forms. Diagrams are used to display important
information and trends are used to display the part present data relevant
to the study.
6. Page | 5
1.9 SAMPLE SIZE AND DESIGN
For the present study altogether 100 customers viewing different
brands of I.T hardware in and around Chennai. For selecting the
customer’s random sampling method is followed.
1.10 GEOGRAPHICAL COVERAGE
For the study Tambaram, Nungambakkan, Medavakkam, Rich
Street etc. are taken as the study area. Customers dealing Zebronics
product in and around Chennai city were contacted with the help of
interview schedule.
1.11 STATISTICAL TOOLS
The study largely depend on the percentage analysis.
7. Page | 6
2.1 Company Profile
Top Notch Infotronix Pvt Ltd.
Founded: 1997, Chennai, India.
Over the years the Zebronics brand has grown into one of the
leading and most trusted brand names in computer hardware and
peripherals. Zebronics product are known for their “designers”, aspects-
premium looks, very good quality, but at reasonable price. In fact, the
commonthreat that runs through the portfolio is the “Value for money”.
The wide range of the productis a big strengthforevery productline, there
are multiple options to choose from,weather in terms of features, design,
or price.The Zebronics productrange is serviced from 70 service centers
and ASPs conveying the length and breadth of the country. This service
centers provides support to the channel partner and consumers.
Today, we are spread across the country with offices in 30 cities &
74 service centres, offering our products & services to our privileged
customers & over 10,000 channel partners.
Managing Directors : Rajesh Doshi, Pradeep Doshi& Sandeep Doshi.
Industry : I.T Hardware & Consumer Electronics.
Resources : 525+Employees
Spread : 30 Branches
Service Centres : 74+ (Including ASPs)
Brand Name : Zebronics
Certificate : ISO 9001:2008 Certified Company
Partners : 12000+Channel Partners
8. Page | 7
Table 2.1
Location
Ahmedabad Bangalore Bhubaneswar Calicut
Chandigarh Chennai (HO) Cochin Coimbatore
Dehradun Delhi Ghaziabad Gurgaon
Guwahati Indore Jaipur Jammu
Kolkata Lucknow Ludhiana Mumbai
Nagpur Parwanoo Patna Puducherry
Pune Raipur Ranchi Secunderabad
Surat Trivandrum
2.2 Product
Zebronics has become familiar for Excellence, Quality & Reliability
throughout its large range of peripherals, touching people's lives in one
positive way or other.
We offera productline which is often symbolised fortheir Value for
money characteristics, backed by great product designs & performance,
incidentally covering nearly the entire PC Component spectrum.
Table 2.2 Products
Computer chassis Servers Power supply
Add-on cards Networking products Keyboards
Monitors UPS Speakers
Headphones & mic Multimedia player TV tuners
Power strips Gaming accessories Laptop accessories
Accessories Wireless router Motherboards
Mouse Web camera Portable media players
Tablet Tablet accessories Portable power charger
9. Page | 8
2.3 Company Strengths
Logistic Stage Reliability
Channel network Workforce Marketing Support and Finance
2.4 Research & Development
Top Notch has an in-house Research and Development (R&D)
Department, which monitors the latest developments in the field of
technology and innovation and tests them to find the most suitable
products and services forthe market.Ensuring quality of product& service
through constant radical thought, dealers show faith in us as a brand and
our team's dedication has been the factor to our continuing success.
2.5 Distribution Business
Top Notch is also distributor forworld renowned MSI motherboards,
Graphic cards since 2007.
2.6 Constant Innovation
At Zebronics, product feedback from the consumers & channel
partners always been considered as a source of development. We give
back the customers afabulous productexperience withsome of industry’s
unique launches.
10. Page | 9
2.7 Corporate Vision
Staying one step ahead of the market has always been our goal
weather in terms of product design or technology. Like other world-class
companies, we are proud of our success, but we never satisfied. At
Zebronics,we always working and committed to delivering the innovation
salutations, our customers need, building the frame work for sustainable
growth going forward and staying “Always Ahead”
12. Page | 11
3.1 MARKETING SURVEY ON NEW PRODUCT
SALES DEVELOPMENT
1. Do you have Zebronicsnewproductscurrently launchedby the
company?
TABLE-3.1 customer are known about Zebronics new
launched product
No of respondents Percentage
Yes 32 80%
No 8 20%
Total 40 100%
CHART-3.1 customer are known about Zebronics new
launched product
Yes
80%
No
20%
Yes No
13. Page | 12
2. If yes, what are the product carried by you?
Most of the dealers said they have “Cabinets” of Zebronics
Some said all the products
Another group said they know the new products and purchase
it back to back whenever they need
3. If no, what is the reason?
TABLE-3.2 reason of not purchasing
Reason Respondents Percentage
Zebronics team not approached 5 46%
Quality not good 2 18%
Service is not good 3 27%
Others 1 9%
Total 11 100%
CHART-3.2 reason of not purchasing
Zebronics
Team not
Approached
46%
Quality is
not good
18%
Service is
not not good
27%
others
9%
14. Page | 13
4. What price range of product moves faster in the market?
TABLE-3.3 price level of product moves faster
Price level Respondents Percentage
Low price 15 38%
Medium price 23 57%
High price 2 5%
Total 40 100%
CHART-3.3 price level of product moves faster
Low Price
38%
MediumPrice
58%
High Price
5%
Low Price Medium Price High Price
15. Page | 14
5. If new product launched by Zebronics what is your view?
TOTAL-3.4 felling about new launched product
Respondents Percentage
First time came into
market
16 40%
Existing product in
other brand
20 50%
Both 4 10%
Total 40 100%
CHART-3.4 felling about new launched product
First Time came
into market
40%
Existinginother
brand
50%
Both
10%
16. Page | 15
6. Do new product moves faster?
TABLE-3.5 movement of new product
Respondents Percentage
Yes 28 70%
No 12 30%
Total 40 100%
CHART-3.5 movement of new product
yes
70%
No
30%
yes No
17. Page | 16
7. If no, what is the reason?
TABLE-3.6 reason of not selling
Respondents Percentage
Quality 2 17%
Price 6 50%
Brand name 3 25%
Others 1 8%
Total 12 100%
CHART-3.6 reason of not selling
Quality
17%
Price
50%
Brand
Name
25%
Others
8%
18. Page | 17
8. Do you suggest to customer to buy Zebronics new product?
TABLE-3.7 Suggestion to Customer by Retailer
CHART-3.7 Suggestion to Customer by Retailer
Yes
95%
No
5%
RESPONDENTS PERCENTAGE
YES 38 95%
NO 2 5%
TOTAL 40 100%
19. Page | 18
9. What is the reason for suggestions of new product to the
customer?
TABLE-3.8 reason of suggestion
RESPONDENTS PERCENTAGE
COMPANY NAME 8 18%
QUALITY 9 21%
LOW PRICE 8 18%
PROFITS 5 12%
OTHERS 3 7%
QUALITY & LOW
PRICE
8 19%
COMPANY NAME &
PROFIT
2 5%
TOTAL 40 100%
20. Page | 19
CHART-3.8 reason of suggestion
Company Name
18%
Quality
21%
Low price
18%
Profits
12%
Others
7%
Quality & low
price
19%
Company name
& profit
5%
21. Page | 20
10. What is the sourceof awareness of Zebronics new product?
TABLE-3.9 awareness of Zebronics new product
Respondents Percentage
Zebronics team
3
22 55%
Marketing mail 2 5%
IT magazines 2 5%
Others 10 25%
Zebronics team &
others
2 5%
Zebronics team & IT
magazines
2 5%
Total 40 100%
22. Page | 21
CHART-3.9 awareness of Zebronics new product
Zebronics team
55%
Marketing mail
5%
IT magazines
5%
Others
25%
Zebronics team
& Others
5%
Zebronics team
& IT magazines
5%
23. Page | 22
TABLE-3.10
SWOT ANALYSIS
Strength
Customersatisfaction on brand
name, low price, various range of
product.
Weakness
New productinformation is not
given to the distributors,
dealers, whole sellers
properly.
Opportunity
Customerpreferences.
Threats
Intex & iBall
24. Page | 23
3.2 REVIEW ON MARKET CONDITION ABOUT
ZEBRONICS
After making this report and thoroughly studying the market, we
realize that Zebronics is the bestBrand in IT peripherals that it has wider
range of productand it is mostly preferred by mostof the distributors and
end customers. Most of the distributors said they mostly sell Mouse,
Keyboard&Cabinets. Distributors also said that it gives more profit. The
brand is having biggest scope in Speakers though it has large range.
Other than IT peripheralsit has scope in Mobile accessories and
Portable media players. Some of the distributors are having a good
demand in Data card and Tabletwith SIM. A group of distributors given
a feedback that price is good enough but they want MRP need to be
increased so that they can have enough margin.
25. Page | 24
4.1 ZEBRONICS PRODUCT AMONG RETAILERS
VIEW
1. What is the customer view when they purchase the Zebronics
product?
TABLE-4.1 customers view on Zebronics
Respondents Percentage
Looks for quality 11 44%
Looks for price 2 8%
Looks for brand 2 8%
Looks for price
&brand
1 4%
Looks for quality &
price
3 12%
Looks for quality &
service
2 8%
Looks for price &
service
2
8%
Looks for brand &
service
2 8%
Total 25 100%
26. Page | 25
CHART-4.1 customers view on Zebronics
Looks for quality
44%
Looks for price
8%Looks for brand
8%
Looks for
price & brand
4%
Looks for quality
& price
12%
Looks for
quality &
service
8%
Looks for price &
service
8%
Looks for brand
& service
8%
27. Page | 26
2. What criteria you apply when you rate your product?
TABLE-4.2 Criteria on purchase of product
Respondents percentage
Focus on quality 2 8%
Focus on price 3 12%
Focus on company
name
2 8%
Focus on margin 7 28%
Focus on quality &
margin
1 4%
Focus on price &
margin
5 20%
Focus on price &
company name
2 8%
Focus on Company
name & margin
3 12%
Total 25 100%
28. Page | 27
CHART-4.2 Criteria on purchase of product
Focus on quality
8% Focus on price
12%
Focus on
company name
8%
Focus on margin
28%
Focus on quality
& margin
4%
Focus on price &
margin
20%
Focus on price &
company name
8%
Focusnon
company name
& margin
12%
29. Page | 28
3. Why customer like to purchase Zebronics products?
TABLE-4.3 Preference on purchasing Zebronics product
Respondents Percentage
Trust on Zebronics 4 16%
Zebronics have
quality product
3 12%
Zebronics have
various range
3 12%
Above all 11 44%
Trust on Zebronics
& Zebronics have
various rang
2 8%
Trust on Zebronics
& Above all
2 8%
Total 25 100%
CHART-4.3 Preference on purchasing Zebronics product
Trust on Zebronics
16%
Zebronics have quality
product
12%
Zebronics have
various range
12%
All
52%
Trust on Zebronics &
Zeb have various
range
8%
30. Page | 29
4. Do you insist customer to purchase to purchase Zebronics
product?
TABLE-4.4 Insisting customer to purchase Zeb product
Respondents Percentage
Yes 20 80%
No 1 4%
Sometimes 4 16%
Total 25 100%
CHART-4.4 Insisting customer to purchase Zeb product
Yes
80%
No
4%
Some Times
16%
31. Page | 30
5. How far do you think Zebronics have captured the customer
preferences?
TABLE-4.5 Market share on customer view
Respondents Percentage
On small scale 8 32%
On large scale 13 52%
So-so 4 16%
Total 25 100%
CHART-4.5 Market share on customer view
On small scale
32%
On large scale
52%
So-so
16%
32. Page | 31
6. What problem do you face to sell Zebronics product?
TABLE-4.6 Problem while selling Zebronics product
Respondents Percentage
Price 9 36%
Lack of awareness 9 36%
Brand loyalty 4 16%
Others (quality) 3 12%
Total 25 100%
CHART-4.6 Problem while selling Zebronics product
Price
36%
Lack of
awarness
36%
Brand loyalty
16%
others(quality)
12%
33. Page | 32
7. How can you decide that you purchased & sell the product?
TABLE-4.7 Decision on Purchasing & selling the product
Respondents Percentage
Quality 1 4%
Company name 1 4%
Margin 3 12%
Company name &
margin
17 68%
Quality & Company
name & margin
1 4%
Quality & margin 2 8%
Total 25 100%
CHART-4.7 Decision on Purchasing & selling the product
Quality
4%
Company
name
4%
Margin
12%
Company
name &
margin
68%
Quality,
Company
name &
margin
4%
Quality &
margin
8%
34. Page | 33
8. Do you like purchase Zebronics product in bulk?
TABLE-4.8 purchase of Zebronics product in bulk
RESPONDENTS PERCENTAGE
YES 17 68%
NO 8 32%
TOTAL 25 100%
CHART-4.8 purchase of Zebronics product in bulk
Yes
72%
No
28%
35. Page | 34
4.2 REVIEW
In this survey we have taken the sample size of 25 because of
observation are taken in the same market and some other market
(Tambaram, Nungambakam, Adayar, Annanagar and Medavakkam). By
this observationwe founded that mostof the customerprefers Zebronics
product because these products are “value for money product”.
36. Page | 35
5. MARKETING SURVEY FOR CUSTOMER
SATISFACTION
1. How would you like aboutour product& serviceadd the value
to our product?
TABLE-5.1 preference by customer
Respondents Percentage
Quality over all 16 46%
Awareness 4 12%
After sales service 4 11%
Price 11 31%
Total 35 100%
CHART-5.1 preference by customer
Qualityoverall
46%
Awareness
12%
After salesservice
11%
Price
31%
37. Page | 36
2. What do you dislike about our product?
TABLE-5.2 disliked about Zebronics
Respondents Percentage
Quality 3 8%
Price 15 43%
Service 7 20%
Awareness 10 29%
Total 35 100%
CHART-5.2 disliked about Zebronics
Quality
8%
Price
43%
Service
20%
Awareness
29%
38. Page | 37
3. Whether Product delivered on time, when you give your
product for service at Zeb-care?
TABLE-5.3 Zeb-care services quality
Respondents Percentage
Yes 12 34%
No 1 3%
Most of the time
22(2 people said that they
have not given any
product for service)
64%
Total 35 100%
CHART-5.3 Zeb-care services quality
Yes
34%
No
3%
Most of the time
63%
39. Page | 38
4. Compare to other companies what you would like to say the
Zebronics is?
TABLE-5.4 Zebronics compare to other brand
Respondents Percentage
Better 20 57%
Same as others 15 43%
Worst - -
Total 35 100%
CHART-5.4 Zebronics compare to other brand
Better
57%
Same as others
43%
40. Page | 39
5. Do you recommend the ZebronicsProductto your friends
circle?
TABLE-5.5 recommendation to friends circle
Respondents Percentage
Yes 20 57%
No 2 6%
Sometimes 13 37%
Total 35 100%
CHART-5.5 recommendation to friends circle
Yes
57%
No
6%
Sometimes
37%
41. Page | 40
6. If Yes, Why do you recommend the Zebronics product to your
friends circle?
TABLE 5.6 reason for recommending
Respondents Percentage
Quality 6 17%
Brand name 9 26%
Reasonable price 9(yes & sometimes) 26%
Trust on Zebronics 11 P31%
Total 35 100%
CHART-5.6 reason for recommending
Quality, 17
Brand Name, 26 Reasonable Price, 26
Trust on Zebronics,
31
42. Page | 41
7. How do you feel when Zebronics providethe productsupport
& warranty?
TABLE-5.7 feelings on product support & warranty
Respondents Percentage
Satisfied 28 80%
Neutral 5 14%
Dissatisfied 2 6%
Total 35 100%
CHART-5.7 feelings on product support & warranty
Satisfied Neutral Dissatified
Level 80 14 6
43. Page | 42
8. How much do you rate to Zebronics?
TABLE-5.8 rating to Zebronics
Rate 1 2 3 4 5 Total
Respondents - 2 7 12 14 35
Percentage 6% 20% 34% 40% 100%
CHART-5.8 rating to Zebronics
9. What do you choose when you are go and buy Zebronics
Product?
2 of them mostly purchase card reader
2 of them said mouse and key board
1 said headphones
Remaining didn’t answer
0 5 10 15 20 25 30 35 40 45
Rate
Rate
5 40
4 34
3 20
2 6
1 0
44. Page | 43
10. How do you feel about Zebronics service Quality?
TABLE-5.9 Service quality
Respondents Percentage
Poor - -
Good 10 29%
Excellent 7 20%
Need to be improved 18 51%
Total 35 100%
CHART-5.9 Service quality
0
29
20
51
POOR GOOD EXCELLENT NEED TO BE IMPROVED
45. Page | 44
11. Your callwas handledpromptly & efficiently, when you talked
to Zeb-care Executives?
TABLE-5.10 Zeb-care executive quality
Respondents Percentage
strongly disagree - -
Somewhat disagree 2 6%
Neutral 11 31%
somewhat agree 5 14%
strongly agree 16 46%
Never know about
this service
1 3%
47. Page | 46
6. FINDINGS
According to this survey Zebronics is rated 5 by the customer
view
Most of the customerpurchase Zebronics products becauseit
has a good price range and better quality
In some of the areas founded awareness is not good
According to survey Services centers serves the customer in
best manner
Most of the customers and retailers suggest others to buy
Zebronics
In the computer hardware industry customer feels that
Zebronics sell only cabinets, mouse and keyboard
In the case of distributors view Zebronics producthas a good
profit margin
Most of the distributors like to purchase & sell Zebronics
products in bulk
On the view of retailers Zebronics has captured the large
market
Most of the customer purchase any consumer electronics by
looking the price & quality of the product
48. Page | 47
7. SUGGESTION
Zebronics can improve their awareness so that they can grow
faster than it is known growing.
Zebronics has to concentrate on the customerwho are like to
purchase in bulk
It has to coverthe area in Chennai like Tambaram,
Nungambakkan, Medavakkam, Adayar etc., because there is the
better market to the IT hardware products
Zebronics can also advertise consumerelectronics products in T.V
ads so that they can capture world market also
49. Page | 48
8. CONCLUSION
After studying the market and gathering data from the survey we
have come to the conclusion that Zebronics is the best brand in IT
peripherals. No other brand has such a wider range of products
comparing to Zebronics. On the other hand it also as a problem in
reaching out to the customers. It should be improved.
On the other hand retailers of some areas complaints that they are
not having properservice from service centre of Zebronics. So they need
to be improved so that retailers will more concentrate on Zebronics
products.Bythis survey we also found that mostof customers wantmobile
phone accessories from Zebronics.
By the end of this survey we founded that there is a significant
growth in the consumer electronics and computer hardware products in
Indian market. Now a days every people would like consumerelectronics.
But there is constrain, budget to purchase that product, but Zebronics is
trying to remove this constrain by keep the price at the low rate so that
everyone can purchase the consumer electronics product.
50. Page | 49
9. QUESTIONNAIRE
Questionnaire for new product sales development
Name :
Contact No :
E-mail :
1. Do youhave Zebronicsnewproductscurrentlylaunchedbythe company?
□ Yes
□ No
2. If yeswhat are the productcarried byyou?
3. If no what is the reason?
□ Zebronicsteamnotapproached
□ Qualityisnotgood
□ Service isnotgood
□ Brand image isnot good
□ Price isnot good
□ Other(please specify)
4. What price range of productmovesfasterinthe market?
□ Low price
□ Mediumprice
□ Highprice
5. If newproduct launchedbyZebronicswhatisyourview?
□ Firstcame inthe market
□ Alreadyexistingproductsinthe otherBrands(pleasespecify)
51. Page | 50
6. Do newproductmovesfaster?
□ Yes
□ No
7. If no what isthe reason?
□ Quality
□ Price
□ Brand name
□ Other(please specify)
8. Do yousuggestto the customerto buyZebronicsnew products?
□ Yes
□ No
9. What isthe reasonforthe suggestionsof new producttothe customer?
□ Companyname
□ Quality
□ It givesmore profit
□ Low price
□ Other(please specify)
10. What isthe source of awarenessof Zebronicsnew product?
□ Zebronicsteam
□ Marketingmail
□ IT magazines
□ Others(please specify)
11. Whichnewproduct instantlyrequiredonyourcounter?
52. Page | 51
SURVEY FOR ZEBRONICS PRODUCT
Name :
Contact No. :
E-mail ID :
1. What isthe customerviewwhenthey purchase the Zebronicsproducts?
□ Looksfor quality
□ Looksfor price
□ Looksfor brand
□ Looksfor service
2. What criteriayouapplywhenyourate yourproduct?
□ Focuson quality
□ Focuson price
□ Focuson companyname
□ Focuson margin
3. Why customerlikestopurchase Zebronicsproducts?
□ Trust on Zebronics
□ Zebronicshave qualityproduct
□ Zebronicshave variousrange
□ Above all
4. Do youinsistcustomertopurchase Zebronicsproduct?
□ Yes
□ No
□ Sometimes
5. How far doyou thinkZebronicshave capturedthe customerpreferences?
□ On small scale
□ On large scale
□ So-so
6. What productdo you face to sell Zebronicsproduct?
□ Price
□ Lack of awareness
□ Brand loyalty
□ Others(please specify)
7. How can youdecide thatyou purchasedandsell the product?
□ Quality
□ Companyname
□ Margin
□ Companyname & margin
8. Do youlike topurchase Zebronicsproductinbulk?
□ Yes
□ No
53. Page | 52
QUESTIONNAIRE FOR MARKET SURVEY ON
ZEBRONICS® PRODUCTS ABOUT CUSTOMER
SATISFACTION
Name :
Phone No :
E-mail ID :
1) How wouldyoulike aboutourproduct& service addthe value to our product?
⃝ Qualityoverall
⃝ Awareness
⃝ Aftersalesservice
⃝ Price
2) What do youdislike aboutourproduct?
⃝ Quality
⃝ Price
⃝ Service
⃝ Awareness
3) WhetherProductdeliveredontime,whenyougive yourproductforservice atZeb-care?
⃝ Yes
⃝ No
⃝ Most of the time
4) Compare to othercompanieswhatyouwouldlike tosaythe Zebronicsis?
⃝ Better
⃝ Worst
⃝ Same as others
5) Do yourecommendthe ZebronicsProducttoyourfriendscircle?
⃝ Yes
⃝ No
⃝ Sometimes
6) If Yes, Whydo you recommendthe Zebronicsproducttoyour friendscircle?
⃝ Quality
⃝ Brand name
⃝ Reasonable price
⃝ Trust on Zebronics
7) How doyou feel whenZebronicsprovide the productsupport&warranty?
⃝ Satisfied
54. Page | 53
⃝ Neutral
⃝ Dissatisfied
8) How muchdo you rate to Zebronics?
① ② ③ ④ ⑤ (Inincremental order)
9) What do youchoose whenyouare go andbuy ZebronicsProduct?
10) How doyou feel aboutZebronicsservice Quality?
⃝ Poor
⃝ Good
⃝ Excellent
⃝ Needtobe improved
11) Your call was handledpromptly&efficiently,whenyoutalkedtoZeb-care Executives?
⃝ Strongly disagree
⃝ Somewhat disagree
⃝ Neutral
⃝ Somewhat agree
⃝ Strongly agree