This document discusses the need for Fr. Conceicao Rodrigues College of Engineering (CRCE) to improve engagement with alumni and promote the college's achievements through social media. It notes that CRCE lacks effective communication channels to share news about student accomplishments like winning competitions. The document suggests creating official Facebook and LinkedIn pages managed by an alumni committee to keep former students and others informed. It also provides tips and examples from other colleges that successfully use social media and regular communication to strengthen bonds with alumni. The goal is to get permission to revamp the alumni website and form an active alumni committee to oversee new social media presence.

1. Project CRCE
Going Social
•Facebook (Must have)
•LinkedIn Page
•Twitter Handle

2. How other Indian Institutes
communicate?
Farhan Shaikh for CRCE

3. Keep the user base informed!
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4. Keep them updated
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5. Even Non – IITs do it.
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6. While we work in closed groups
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7. Let us assume
• We win the next BAJA event!
Yaaay!! – How will others know about it?
• Our Student groups got a special mention for the
engine design in USA!
Yaaay!! – How will companies in Pune know it? Or how is
the new MNC supposed to know about it?
We have no flow of Information to move out!
Even our Alumnus wont come to know if we do
something big!
Farhan Shaikh for CRCE

8. May be website?
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9. We won this! – Who knows?
How many have time to check this?
http://frcrce.ac.in/temp/csi/i.htm
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10. Where to they spend time?
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11. We do not show off our Alumnus!
Not even here!
http://en.wikipedia.org/wiki/Fr._Conceicao_R
odrigues_College_of_Engineering
Like others do
Farhan Shaikh for CRCE

12. And we will try to measure our
success in January 2015
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We will evaluate our success in a number of ways:
1. Attendance at alumni event
2. Number of interactions with alumni –verbal, written, web
3. Number of new students introduced to alumni
4. Number of alumni volunteers on campus
5. Percent of alumni supporting CRCE
6. Annual survey measuring the impact of our activities on
alumni attitudes
Farhan Shaikh for CRCE

13. Going Social
• Social media is a great way to help real-world initiatives take off. It
puts the product or idea immediately in front of the people who
might care about it and allows them to provide instant feedback—
our alumni made suggestions that are being taken into
consideration for future box ideas. Through just one Facebook post,
we were able to give our alumni and parents something they
wanted, increase alumni engagement and validate the use of funds
and staff time spent on social media. These results were far more
valuable than a like or a retweet.
• Every post on social media has real-world implications for your
brand and your relationships with your alumni community. Make
sure you’re using social media to your advantage every time
Farhan Shaikh for CRCE

14. And some tips
•
Employ a team approach: Make sure that staff members across the university
understand the importance of alumni relations so they can take ownership of the
engagement strategy.
•
Take advantage of transcripts: When a graduate requests a transcript, the name
and contact information should be forwarded to your alumni association, which
then should reach out to reconnect.
•
Invite alumni home: Hold events-homecomings, reunions, career days,
“rediscovery” days- that help alumni reconnect with one another and your school.
•
Use social media: Having an alumni association presence on Facebook, Linkedin,
Twitter and other social media platforms helps former students find you- and
helps you find them.
•
Communicate, communicate, communicate: Once you’ve reconnected with an
alum, make sure your school stays top-of-mind through alumni business
networking breakfasts, e-newsletters, “alumnus of the month” contests, campus
event listings and more.
Farhan Shaikh for CRCE

15. Get the flavor
• http://www.socialfish.org/2013/09/5-collegesusing-social-media-to-boost-student-alumnirelations.html
• http://higheredlive.com/8-constructs-fordeveloping-a-digital-alumni-engagementstrategy/
• http://www.eduniverse.org/strategy-and-socialmedia-alumni-affairs-fundraising-andrew-gossencornell-university-casesmc
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16. What do we want?
• Permission to revamp the existing Alumni
website
• An alumni committee having ex-students,
students (1 SE, 1 TE student/ branch)
• Permission for official Facebook and LinkedIn
Page to be handled by above committee
Farhan Shaikh for CRCE