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1. Marketing Strategy
For Aims Institutes of higher education

2. Objectives
• The content plan aims at establishing the Institution synonymous to
education in India.
• To build a stellar brand image which attracts the students to the
Institution.
• To build a sophisticated Institutional brand.

3. Content for Instagram
• Article or blogs of the institution should be up
• Educate students about stock market, mutual funds so that they can start an early saving, as
this is an important life skill for every student irrespective of the subject they choose.
• Update achievements and latest activities
• Podcasts from toppers on how they get ready for exam.
• A day in the life of a Principal/COO/ teacher’s.
• Campus life a video content by students (short clips)
• Talk shows with alumni’s and internal staff, success stories.
• Promote our steps taken for environmental sustainability.
• Course related content and trivia contest.
• Student brand ambassador.
• Feedback from students and parents should be put up.
• Reels has more reach, relatable reels can be done according to latest trends.

4. WEBSITE
• We could focus more on campus photoshoots as the students tend to
get attracted to the campus looks
• Video message from the top management Principal, COO should be
up on website as the parents and others who go through our website
would want to know the Institution better from the management
itself.
• Photos of top management and the minds behind AIMS
• Back story of how AIMS started, because this story would inspire
young minds, to build their own brands

5. Feedback.
The above titles have more interesting things about the college which have to be highlighted.
- E magazine and E news letter is a great initiative, which has to be updated.
- Student hand book has a great introduction about the top management which again have to be highlighted on the main page.

6. The current home page, this I feel its more of an advertisement, as soon as anyone login to the website the person would
expect to see the images of the campus and the top management.
We could probably put that first.

7. Present Instagram content Feedback.
• Some posts, like did you know? CAT exams tips, and other fact sharing posts are
interesting, but there is no continuity. Which affects the look of the grid.
• Post for independence day, kannada rajyaotsava and other festivals is not
necessary we could just upload a story for the same.
• I understand that this in an institution and we have different departments to
focus, we could dedicate one week each for departments, in which we will only
focus on the decided and that way we could keep up with the uniformity of the
grids.
• We need to add some really good photos of the campus.
• Wishing sport personalities can also be put up as a story.
• The main focus on the page should be our campus, the management, student
achievements, present and upcoming events also knowledge based posts.

8. THANK YOU