Danny Cowan is a sports marketing student who is interested in a career in sports analytics. He has outlined his goals of starting a website or Twitter page focused on sports statistics by graduation and obtaining an internship with an NBA team by 2025. The document provides details on Danny's background, skills, target audiences, and plan to build his professional brand in sports analytics.

1. PERSONAL BRAND EXPLORATION
Danny Cowan
Project & Portfolio I: Week 1
9/3/22

2. My name is Danny Cowan and I am a student at
Full Sail University majoring in Sports Marketing
and Media. I‘m a firm believer that most things
can be explained with science and math. I have
an intense interest in the business of sports, and
truly enjoy it within the lens of statistics; from the
very basic, to the most specific. I also believe
that you must surround yourself with the right
people in your industry who are experienced,
knowledgeable, and open-minded.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Statistician
• Data Scientist
• Database Architect
BRAND ARCHETYPE - In the
archetype quiz, I got the “Sage”
archetype. This fits me perfectly, as
I see the world through information
and reason. Knowledge is king, and
the more you know, the better off
you will be.
Sports Analytics for Sports Industry
Picture Relevant
to Your Industry
Goes Here
https://cdn.cnn.com/cnnnext/dam/assets/141104100548-dirk-stats-kirk-horizontal-large-gallery.jpg

4. NBA Executives
TARGET AUDIENCE
Denny Voyles
Outreach Plan:
• Do some background research by reading their
LinkedIn page, and doing a Google search.
• I hope to initially reach out on LinkedIn or email.
• I hope to then follow up on e-mail or a text message.
PROFILE
PICTURE
Assistant Director of Talent
Acquisition and Employee
Development at Orlando Magic NBA
Team
Lauren Cangialosi
Outreach Plan:
• Do some background research by reading their
LinkedIn page, and doing a Google search.
• I hope to initially reach out on LinkedIn or email.
• I hope to then follow up on e-mail or a text message.
PROFILE
PICTURE
Lead Business Partner- Talent
Acquisition for the NBA
Kimberly White Outreach Plan:
• Do some background research by reading their
LinkedIn page, and doing a Google search.
• I hope to initially reach out on LinkedIn or email.
• I hope to then follow up on e-mail or a text message.
PROFILE
PICTURE Talent Acquisition Specialist at ESPN

5. GOALS
Short Term: By the time I graduate, I would like to
operate a website or Twitter page which focuses on
statistics in sports, most likely basketball. I would try to
get it up and running by December 31st, 2023, a bit
before I graduate.
Mid Term: by the end of 2025, my goal is to intern for
any professional sports team, specifically an NBA team.
I would like to intern just to get experience working for a
professional team. My other goal is to get 10,000
Twitter followers, so enough people will know about me
and my work that someone in the NBA will notice me.
Long Term: I would like to achieve my dream job of
working full time for an NBA team by 2027, before the
2030-31 NBA season starts, working in their analytical
department as a data analyst.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Programming
SOFT
HARD
Novice / Adept / Expert
Manipulate Data Using Computers Novice / Adept / Expert
Processing Information Novice / Adept / Expert
Working with Computers Novice / Adept / Expert
Programming
SOFT
HARD
Novice / Adept / Expert
Manipulate Data Using Computers Novice / Adept / Expert
Processing Information Novice / Adept / Expert
Working with Computers Novice / Adept / Expert

7. I help sports teams improve their odds of
winning by providing an analytical
perspective.
PROMISE

8. CREDENTIALS
Work Experience:
• N/A- Don’t look at what I have or haven’t
done, look at what I can do.
Education:
• High School Graduate (May 2021,
homeschooled)
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2024)
Awards:
• Valedictorian in my class (Class Size: 1)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Breece Wilson
Industry Experience:
• TV/Film/Digital Media Production
Professional- Freelance- October
2013- January 2018
Education:
• Business Entertainment, Full Sail University,
Graduating 2024
Leadership Experience:
• Producer/Coordinator, Concept Farm January 2018-
June 2021
Skills and Proficiencies:
• Film - 33 endorsements
• Television- 27 endorsements
• Producing - 21 endorsements
Danny Cowan
Overall Online Presence:
• Overall, she has a great online presence. Her LinkedIn
profile has all the important information that someone
would need if they were interested in hiring her. When I
did a Google search, a decent amount of the results
were about her and her social media pages.
• Grade- Superior- 98 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Student at Full Sail University, Sports Marketing and
Media, Graduating June of 2024
Leadership Experience:
• N/A
Skills and Proficiencies:
• Processing Information- 0
• Previous knowledge regarding sports data- 0
• Data Analysis- 0
Overall Online Presence:
• My LinkedIn profile is almost blank, I have not filled it
out yet, but I am hoping to do so when I get closer to
graduating or even sooner, my online presence under
my real name is almost zero, as I have not had any
professional experience.

10. COMPETITION
Gregory Warmuth
Noteworthy Experience:
• Intern, Stats and Analytics at Wasserman
Danny Cowan
HEADSHOT HEADSHOT
Industry Experience:
Future Analytics Stars
National Basketball Association (NBA)
Education:
• University of Oregon MBA - Sports Business
• University of Maine- Bachelor’s of Science, - Summa
Cum Laude, Economics
Skills and Proficiencies:
• Leadership - 14 endorsements
• Data Analysis - 9 endorsements
• Research - 7 endorsements
Overall Online Presence:
• Overall, his LinkedIn profile is filled out, with almost all
the pertinent information, like his skills, education, and
experience. When I looked him up on Google, only a
few of the results were about him.
• Grade: Superior, 90 out of 100
Industry Experience:
• N/A
Education:
• Student at Full Sail University, Sports Marketing and
Media, Graduating June of 2024
Leadership Experience:
• N/A
Skills and Proficiencies:
• Processing Information- 0
• Previous Knowledge regarding Sports Data- 0
• Data Analysis- 0
Overall Online Presence:
• My LinkedIn profile is almost blank, I have not filled it
out yet, but I am hoping to do so when I get closer to
graduating or even sooner, my online presence under
my real name is almost zero, as I have not had any
professional experience.

11. BRAND POSITION
For sports teams who need a different
perspective, I provide a data focused analysis
because math and numbers don’t lie, and using
that, I will maximize the potential of your team.
DANNY COWAN

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Carnegie Mellon Sports Analytics Conference
‣ 10/28-10/29 | Pittsburgh, PA and Online
• MIT Sloan Sports Analytics Conference
‣ 3/3-3/4 | Boston, MA
• UConn Sports Analytics Symposium
‣ 10/8 | Storrs, CT
Digital Marketing
• Primary Content: I will create infographics, charts, and
graphs using various tools such as Stathead and Google
Sheets. I will primarily focus on the NBA and the MLB.
• Primary Tools: I will use Twitter and YouTube to promote my
content, which will consist of graphs and charts designed for
the general public which are simple yet complex.
• Website: On my website, I will have a page that will feature all
of my content, and that I will pin the page to the top of my
Twitter.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
I will seek out somebody who has been successful in the sports
analytics world or an executive of a professional sports team.
Formal Education
I am currently attending Full Sail University and I am
majoring in Sports Marketing and Media. I expect to
graduate by June of 2024.
Technical Skills
• Coding- In order to be as efficient as possible with data,
you need proficiency in coding, which at this time I don’t
have. -12/24
Soft Skills
• Communication- I need to practice talking to people I don’t
know and in uncomfortable situations - 12/22
• Working on a team- I feel that I could benefit by learning how
to better work in a group and know my role in the group- 12/23

14. Danny Cowan
You know how I can help your team can get better? Well, what I do is provide an
analytical approach using statistics and data to make teams smarter, and
therefore better. In fact, most professional sports teams that have won
championships recently have been analytically minded, such as the Los Angeles
Dodgers, Milwaukee Bucks, and Golden State Warriors.
Picture of You
Goes Here

15. REFERENCES
15-2041.00 - statisticians. O*NET OnLine. (n.d.). Retrieved September 4,
2022, from https://www.onetonline.org/link/summary/15-2041.00
15-1243.00 - database architects. O*NET OnLine. (n.d.). Retrieved September
4, 2022, from https://www.onetonline.org/link/summary/15-1243.00
15-2051.00 - data scientists. O*NET OnLine. (n.d.). Retrieved September 4,
2022, from https://www.onetonline.org/link/summary/15-2051.00
Sage brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist. (2022, April 13).
Retrieved August 30, 2022, from https://www.kayeputnam.com/brand-
archetype-sage/
White, K. (n.d.). Kimberly White - Talent Acquisition Specialist - ESPN |
linkedin. Linkedin. Retrieved September 4, 2022, from
https://www.linkedin.com/in/kimberlymurphywhite
Warmuth, G. (n.d.). Gregory Warmuth - future analytics stars - national
basketball ... Linkedin. Retrieved September 4, 2022, from
https://www.linkedin.com/in/gregory-warmuth
Voyles, D. (n.d.). Denny Voyles - assistant director of talent acquisition and
employee ... Linked. Retrieved September 4, 2022, from
https://www.linkedin.com/in/denny5
Cangialosi, L. (n.d.). Lauren Cangialosi - lead business partner- talent ... -
linkedin. Linkedin. Retrieved September 4, 2022, from
https://www.linkedin.com/in/lauren-cangialosi-31331519
Carnegie Mellon Sports Analytics Conference. CMSAC : Home. (n.d.).
Retrieved September 4, 2022, from
https://www.stat.cmu.edu/cmsac/conference/2022/
Sports analytics, business, & Technology. MIT Sloan Sports Analytics
Conference. (n.d.). Retrieved September 4, 2022, from
https://www.sloansportsconference.com/
UCONN SPORTS ANALYTICS SYMPOSIUM (UCSAS) 2022. UCSAS 2022 :
Objectives. (n.d.). Retrieved September 4, 2022, from
https://statds.org/events/ucsas2022/
Wilson, B. (n.d.). Breece Wilson - entertainment business student - linkedin.
linkedin. Retrieved September 4, 2022, from
https://www.linkedin.com/in/breecewilson