The document discusses the role of progression mentors as job coaches and emphasizes understanding the target audience's needs. It highlights that individuals typically seek advice from those who have achieved their desired job outcomes and suggests deeper reasons for job-seeking beyond mere employment. Additionally, it mentions the possibility of referrals to other programs or organizations for support in areas like attitude adjustment, counseling, and therapy.

1. Progression Mentors are job
coaches

2. Target Audience Analysis
• Question: Who do you listen to?
• Answer: Someone who has what I want.
➔ Want a job?
• GS/Team/Enterprise = somebody employed
• GI = somebody employed in my sector
➔ Didn’t get a job outcome from GI?
➔ Why? Deeper reason than Progression addresses
➔ Want something else (not a job)?
• Referral to elsewhere
➔ Other Trust programme (Team/GS/Fairbridge for
attitude adjustment)
➔ Other organisation (counselling, housing, therapy,
treatment, etc.)