Coaching involves guiding people to achieve goals by discovering their strengths and weaknesses and providing resources and advice. An effective coach objectively assesses a person's current performance, sets measurable goals with them, develops a plan to achieve those goals through training and development activities, implements the plan, evaluates performance, and provides feedback focused on continuous improvement. When coaching unmotivated employees, know-it-alls, or those who feel they have more experience ("BALTY"), the coach should focus on aligning individual and team goals, ask questions to address issues directly, clearly communicate appreciation, and leverage the person's expertise.