Performance on the
client side
29 May 2015
Sérgio Laranjeira
Why Fast?
0-100ms 0-300ms 1 second 10 seconds
Bad Experience
Never coming back
Does it matter?ConversionRate
0
0,1
0,2
0,3
0,4
Load Time (seconds)
0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10
Conversion Rate
- 7%percent sales
1 Second Delay
30 milliona month
You are loosing

2.1 million a month 

25 million a year
SecondstoLoad
7
2013 2014
6,5
5,3
Page Load Time
Top 100 e-commerce websites
Average page size
1995
14Kb
2.3 resources
2010
498Kb
75 resources
2014
1925Kb
100+ resources
2015
2099Kb
130+ resources
When you want to be fast, you have to
give up the things slowing you down
Addy Osmany
Tools to use
webpagetest.org
Desktop
Mobile
Rules of Performance
Rule 1 - Make Fewer HTTP Requests
Rule 2 - Use a Content Delivery Network
Rule 3 - Add an Expires Header
Rule 4 - Gzip Components
Rule 5 - Put Stylesheets at the Top
Rule 6 - Put Scripts at the Bottom
Rule 7 - Avoid CSS Expressions
Rule 8 - Make JavaScript and CSS External
Rule 9 - Reduce DNS Lookups
Rule 10 - Minify JavaScript
Rule 11 - Avoid Redirects
Rule 12 - Remove Duplicate Scripts
Rule 13 - Configure ETags
Rule 14 - Make AJAX Cacheable
HTML
3%Scripts
16%
Stylesheeets
3%
Video
11%
Fonts
5%
Images
63%
Average bytes per Page
Images Optimization
grunt-contrib-imagemin
grunt-imageoptim
grunt-webp
Styles
Minified
110kb
UnCSS + Minification
11kb
Original Styles
120kb
Define your critical path
HTTP2
Fonts
Load font from local
Storage
Add the CSS to
the page
Add the Font to
the local storage
Is the font in the Local
Storage already?
Local Storage Font
Does it have support for Local
Storage?
Load font files
Fallback Method
Download Font
Async
JavaScript
http://youmightnotneedjquery.com/
http://jsperf.com/
Performance Budget
Budget Perfect target
Speed Index <2000 <1000
Server Response (TTFB)
ms
<450 <300
HTML Errors <20 0
DOM Elements <1200 700
Fully Loaded Time <5s 1s
Fully Loaded Bytes <2000kb <1.500Kb
Document Complete
Time
<3s <1.5s
Performance Grade
Desktop / Mobile
80/75 95/90
Performance is everyones job
Optimize, repeat and keep testing
Visualize and share results with everyone
Performance Culture
Perception of fast and performant
website is sometimes more important
than being actually fast.
Future
You will eventually have to rebuild all
your system
Everyone at your company will be
focused on performance.
Web Technologies will make you have
extremely instant experiences.
It’s a race… you always
need to be the fastest
Thank You
sergio.laranjeira@farfetch.com
@serlaranjeira
29 May 2015

Profilling client performance