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UX INNOVATION LLC
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UX INNOVATION LLC
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UX INNOVATION LLC
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Classic Software Design Problems

  •  Clients or users are not sure what they want
  •  They have difficulty stating all they want and know

  •  Many details of what they want will only be revealed
     during development
  •  The details are overwhelmingly complex for people
  •  As they see the product develop, people change their
     minds
  •  External forces lead to changes or enhancements in
     requests

   From Clements & Parnas, 1986

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Agile Software Development Methods

  •  Emphasize iterative and incremental development
  •  Use self-organizing, co-located, cross-functional teams
     that collaborate to create the solution
  •  Promote adaptive planning, evolutionary development
     and delivery of software
  •  Solve for unforeseen changes in requirements throughout
     the software development cycle
  •  Were formalized in the late 90’s based into methods like
     XP, Scrum, Crystal, and Evo



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Scrum Overview




                         Where does UX fit in?
   Image from www.mountaingoatsoftware.com

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UX & Agile Meet




        http://www.flickr.com/photos/dearbarbz365/2196169411/in/photostream/


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Agile & UX Integration Challenges

  •  Working code is not enough to create a good UX
       •  UX produces deliverables of value other than code (ignored by Agile)
       •  UX deliverables are used in many parts of the company

  •  UX changes can impact lots of teams, creating chaos
       •  UX deliverables often get used by many teams outside of developers

  •  UX work may require longer term plans or sequencing
       •  User studies may need to be done a sprint ahead or behind
       •  User research may take longer than a sprint to complete end to end

  •  UX staffing often breaks “self contained team” rule
       •  Due to the variety of specialized skills it may be necessary to matrix
       •  Some skills needed infrequently, but experience is key to success


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Compatibility of Agile and UX Values

       Individuals and
                                           over              Process and tools	

         interactions	

                                                               Comprehensive
    Working software	

                    over
                                                               documentation	

         Customer
                                           over           Contract negotiation	

        collaboration	


  Responding to change	

                  over               Following a plan	


Agile info based on www.agilemanifesto.org & www.mountaingoatsoftware.com

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User Experience—A Brief Definition
It starts by something being useful…

Functionally, people must
be able to use it…

The way it looks must
be pleasing…

This extends to designing
an overall user experience

That includes marketing,
sales and support design




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Four Categories of UX Problems

•    Marketing           •    Get user to        •    Get user to       •     Get user to
     oriented, get            engage with             integrate offering      recommend to a
     user to know             product for initial     into their lives        friend
     offering exists          1st use                 and use long
                                                      term


                        These apply to any type of
                             product or service
                                   AND
                            includes more than
                         product design activities
      Categories based on Dave McClure’s AARRR Startup Metrics for Pirates see: http://
      500hats.typepad.com/500blogs/2007/06/internet-market.html


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UX Means Integrated Research & Design



                    Research


                         User
                      Experience




                     Design

                                   SM




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Six Key UX Activities for Software




                                                                  SM
Activities listed based on Norman: The Invisible computer, 1998

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UX Organizational Integration Points
                                               Market Research

                 Subject Matter Experts                          Project Planning




                                                                              Product
      Technical Writing                                                      Management

                    Market
                   Research
                                                                               Brand
                                                                              Strategy
       Engineering
                                                                            Advertising
                                          Sales
                           Technical Support
                                                   Quality
                                                  Assurance

                                                                       SM




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Managing UCD within agile projects. Detweiler, 2007

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http://en.wikipedia.org/wiki/Agile_software_development

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Changes Via Values and Visibility

  •  New Values: UX Matters, Involve Users
       •  Involve users early and often
       •  Waiting until the end is the waterfall way
       •  The definition of “done” can only be determined by users

  •  More Visibility: Tracking via UXI Matrix
       •  Track UX deliverables—who’s doing what?
       •  Have we validated our stories with users?
       •  Did the iteration feedback include user feedback?
           •  Can they use it? Do they like it? Would they recommend it?
       •  Is the UX getting better? What are we doing about it?


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Persona Example




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Story Map Example




www.agileproductdesign.com/writing/how_you_slice_it.pdf

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What Does The UXI Matrix Solve?
  •    Do you have a long list of user stories and have trouble organizing
       and prioritizing them to get the “big picture”?
  •    Want a better way to track dependencies between stories?

  •    Do you find it tedious to write “As a user” over and over?
  •    Do you find that some stories impact more than a single user type
       and need a way to track that?

  •    Want to figure out how to measure the UX impact of backlog items?
  •    Want to track UX work like wireframes, mockups, or user testing
       more effectively?

  •    Do you need to help your team understand the UX priorities and the
       status of work in progress?




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Information Radiators




 •  A publicly posted display that shows people walking by what is going on
 •  Information radiators are best when they are big, very easy to see (e.g. not
    online, generally)
 •  Change often enough to be worth revisiting.

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UXI Matrix Radiating…..




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Common Questions & Answers

  •  Isn’t this just a product backlog?
       •  Sort of, but with additional information
       •  Start with your backlog and just build off of it

  •  How do I collect UX metrics?
       •  See www.measuringux.com
       •  Also consider just tracking what UX things you create

  •  What “design” metrics do you capture
       •  Start with do you have a design for the story
       •  Consider tracking intermediate work like wireframes
       •  Another good one is “do we have assets” (e.g., icons)

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More Questions & Answers

  •  How does this relate to Patton’s Story Map stuff?
       •  His technique is a great way to start
       •  The UXI Matrix includes UX tracking and metrics

  •  Can I use something else other than Excel?
       •  Sure, but I suggest you start simple

  •  Why not use sticky notes?
       •  Teams I work with are distributed and like electronic stuff
       •  The UXI Matrix has calculations on it, and hyperlinks
       •  I can print it out or share it on a server


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UX & Agile Meet




        http://www.flickr.com/photos/dearbarbz365/2196169411/in/photostream/


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UXI Matrix (Jon Innes)

  • 4. Classic Software Design Problems •  Clients or users are not sure what they want •  They have difficulty stating all they want and know •  Many details of what they want will only be revealed during development •  The details are overwhelmingly complex for people •  As they see the product develop, people change their minds •  External forces lead to changes or enhancements in requests From Clements & Parnas, 1986 UX INNOVATION LLC 4
  • 5. Agile Software Development Methods •  Emphasize iterative and incremental development •  Use self-organizing, co-located, cross-functional teams that collaborate to create the solution •  Promote adaptive planning, evolutionary development and delivery of software •  Solve for unforeseen changes in requirements throughout the software development cycle •  Were formalized in the late 90’s based into methods like XP, Scrum, Crystal, and Evo UX INNOVATION LLC 5
  • 6. Scrum Overview Where does UX fit in? Image from www.mountaingoatsoftware.com UX INNOVATION LLC 6
  • 7. UX & Agile Meet http://www.flickr.com/photos/dearbarbz365/2196169411/in/photostream/ UX INNOVATION LLC 7
  • 8. Agile & UX Integration Challenges •  Working code is not enough to create a good UX •  UX produces deliverables of value other than code (ignored by Agile) •  UX deliverables are used in many parts of the company •  UX changes can impact lots of teams, creating chaos •  UX deliverables often get used by many teams outside of developers •  UX work may require longer term plans or sequencing •  User studies may need to be done a sprint ahead or behind •  User research may take longer than a sprint to complete end to end •  UX staffing often breaks “self contained team” rule •  Due to the variety of specialized skills it may be necessary to matrix •  Some skills needed infrequently, but experience is key to success UX INNOVATION LLC 8
  • 9. Compatibility of Agile and UX Values Individuals and over Process and tools interactions Comprehensive Working software over documentation Customer over Contract negotiation collaboration Responding to change over Following a plan Agile info based on www.agilemanifesto.org & www.mountaingoatsoftware.com UX INNOVATION LLC 9
  • 10. User Experience—A Brief Definition It starts by something being useful… Functionally, people must be able to use it… The way it looks must be pleasing… This extends to designing an overall user experience That includes marketing, sales and support design UX INNOVATION LLC 10
  • 11. Four Categories of UX Problems •  Marketing •  Get user to •  Get user to •  Get user to oriented, get engage with integrate offering recommend to a user to know product for initial into their lives friend offering exists 1st use and use long term These apply to any type of product or service AND includes more than product design activities Categories based on Dave McClure’s AARRR Startup Metrics for Pirates see: http:// 500hats.typepad.com/500blogs/2007/06/internet-market.html UX INNOVATION LLC 11
  • 12. UX Means Integrated Research & Design Research User Experience Design SM UX INNOVATION LLC 12
  • 13. Six Key UX Activities for Software SM Activities listed based on Norman: The Invisible computer, 1998 UX INNOVATION LLC 13
  • 14. UX Organizational Integration Points Market Research Subject Matter Experts Project Planning Product Technical Writing Management Market Research Brand Strategy Engineering Advertising Sales Technical Support Quality Assurance SM UX INNOVATION LLC 14
  • 15. Managing UCD within agile projects. Detweiler, 2007 UX INNOVATION LLC 15
  • 17. Changes Via Values and Visibility •  New Values: UX Matters, Involve Users •  Involve users early and often •  Waiting until the end is the waterfall way •  The definition of “done” can only be determined by users •  More Visibility: Tracking via UXI Matrix •  Track UX deliverables—who’s doing what? •  Have we validated our stories with users? •  Did the iteration feedback include user feedback? •  Can they use it? Do they like it? Would they recommend it? •  Is the UX getting better? What are we doing about it? UX INNOVATION LLC 17
  • 21. What Does The UXI Matrix Solve? •  Do you have a long list of user stories and have trouble organizing and prioritizing them to get the “big picture”? •  Want a better way to track dependencies between stories? •  Do you find it tedious to write “As a user” over and over? •  Do you find that some stories impact more than a single user type and need a way to track that? •  Want to figure out how to measure the UX impact of backlog items? •  Want to track UX work like wireframes, mockups, or user testing more effectively? •  Do you need to help your team understand the UX priorities and the status of work in progress? UX INNOVATION LLC 21
  • 22. Information Radiators •  A publicly posted display that shows people walking by what is going on •  Information radiators are best when they are big, very easy to see (e.g. not online, generally) •  Change often enough to be worth revisiting. UX INNOVATION LLC 22
  • 23. UXI Matrix Radiating….. UX INNOVATION LLC 23
  • 25. Common Questions & Answers •  Isn’t this just a product backlog? •  Sort of, but with additional information •  Start with your backlog and just build off of it •  How do I collect UX metrics? •  See www.measuringux.com •  Also consider just tracking what UX things you create •  What “design” metrics do you capture •  Start with do you have a design for the story •  Consider tracking intermediate work like wireframes •  Another good one is “do we have assets” (e.g., icons) UX INNOVATION LLC 25
  • 26. More Questions & Answers •  How does this relate to Patton’s Story Map stuff? •  His technique is a great way to start •  The UXI Matrix includes UX tracking and metrics •  Can I use something else other than Excel? •  Sure, but I suggest you start simple •  Why not use sticky notes? •  Teams I work with are distributed and like electronic stuff •  The UXI Matrix has calculations on it, and hyperlinks •  I can print it out or share it on a server UX INNOVATION LLC 26
  • 27. UX & Agile Meet http://www.flickr.com/photos/dearbarbz365/2196169411/in/photostream/ UX INNOVATION LLC 27