Professional certification enhances both employee skills and organizational performance, leading to a more motivated workforce and improved productivity. It provides benefits such as a wider talent pool, boosted credibility, reduced business risks, and higher earning potential for certified individuals. Organizations should establish guidelines, set goals for continuing education, and encourage the application of new skills to maximize the advantages of these certifications.

1. Professional
Certification
How it can benefit both your
business and employees

2. What is a professional certification?
Professional certification refers to a focused training program
or assessment that develops the skills or knowledge needed to
perform a job better.
The result of a certification course is a credential that formally
attests to an individual’s level of achievement in a job-related
set of criteria.

3. What makes them different?
A certification isn’t a replacement for an accredited degree,
internal employee training or professional experience.
Rather, it’s a chance for employees to build on existing
knowledge or skillsets and distinguish themselves from
uncertified peers in their field.

4. Benefits for
Organisations

5. A Happier Workforce
Organisations that ignore their employees’ desire to grow
and achieve lofty career goals are likely to find themselves
with a disengaged and disloyal workforce. Those that tap
into a human need for achievement will help develop
motivated individuals who are open to being challenged.

6. Improved Productivity
Top performing companies know the importance of
developing the right skills in their people. When employees
complete relevant training, they are better equipped to
achieve business goals, thus improving productivity.

7. Widened Talent Pool
The skills you have right now will likely be out of date in 5
years’ time, if not already nearing expiration. Technical skills
reach their use-by in just over 2. Having the talent you need
at any time available all the time is crucial for internal
mobility and future-proofing your organisation.

8. Boosted Credibility
Titles that relate to certifications (think CA) or qualifications
(think MBA) are key to building a good reputation. The more
consumers realise what they don’t know about a topic or
problem, the more likely they are to seek out a certified
professional and pay more for their services.

9. Reduced Business Risk
Information that can’t be readily and easily accessed (unless
via the person who keeps it) can affect the turnaround time
of projects and business objectives. It can also damage a
collaborative culture and cause segregation within teams.

10. Benefits for
Employees

11. Transferable Skills
When putting yourself forward for a role, particularly one that
is a step up in responsibility, it’s a real winner for employers
if you have skills that can be applied across industries.

12. Self-Confidence
Being confident in one’s knowledge and abilities equates to
better performance, a more positive demeanour and a drive
for high-quality work. Without a sense of confidence, you risk
becoming a low performer who fears making mistakes.

13. Proof of Learning Ethic
Proactivity is highly desirable to employers. Compared to
passive peers, proactive employees perform, contribute and
innovate better. On the back of that, added certifications
ensures that your skills are modern and industry relevant.

14. Increase Earning Potential
Just as companies with certified employees can expect to
charge more for products or services, certified employees
stand to earn more.

15. Incorporating
Professional
Certifications

17. 1) Set Ground Rules
Determine guidelines for what certifications your
organisation will recognise – not all industry-recognised
institutions are made equal. You’ll also want to denote the
amount of time you’ll allow employees to study during work
hours, as well as any cost-related restrictions.

19. 2) Create Goals
Give meaning to continuing education. You may align
certain certificates against a specific profession pathway,
which can help create common language for succession
and workforce planning amongst employees and
executives alike.

20. 3) Encourage Skills Application
In months-long certifications, information learned at the
start can be fuzzier compared to that learned at the end.
This is why you want to encourage employees to implement
new ideas, skills and behaviours while still studying (aka
learning in the flow of work).

21. You can learn more about this
topic by checking out the full
article:
https://acornlms.com/enterprise-learning-
management/certification-workplace