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HOW AND WHY
TO OFFER CERTIFICATIONS TO YOUR STUDENTS


                            Dave Hansen
TOPICS OF DISCUSSION

Why Offer Certifications to Your Students

How to Get Started

Free Resources for You

Q&A
WHY CERTIFY?
 CLIFF’S NOTES VERSION




     Dave Hansen
IMPROVED ACADEMICS - FLORIDA 09-10



Performance Indicator              Non-CAPE   CAPE, No Cert CAPE + Cert

Average GPA                          2.56         2.6           3.0

Chronically Absent                   17%          20%          11%

At Least One Disciplinary Action     21%          21%          11%

Dropout Rate                         2%            1%           0%

12th Graders Earning Diploma         79%          88%          97%

At Least One Accelerated Course      22%          22%          33%

Bright Futures Eligible Seniors      28%          26%          44%
THE “TIPPING POINT”

> “The study identified a “tipping point” of at
  least one year of college credit and a
  credential as the threshold for…”
    Earning better wages
    Meeting workforce needs
    Advancing/finishing post-secondary education
- Washington SBCTC – Research Report No. 08-1
http://www.sbctc.edu/college/education/resh_rpt_08_1_student_achieve
_basic_skills_003.pdf
ENGAGE STUDENTS
THE TOP OF THE STACK

                       "Proportionally, more kids
                       have lost jobs in the past
                       few years than the entire
                       country lost in the Great
                       Depression."

                       - Andrew Sum in Time
                       Magazine
                       Jan 18, 2010

                       "Only one in four U.S.
                       teenagers held a job in
                       2011, the smallest
                       percentage in decades
                       and half what it was in
                       1999-2000.“

                       - Reuters News Report
                       January 24, 2012
MEET LOCAL WORKFORCE NEEDS
EARN MORE MONEY


             of people with post-secondary
licenses or certificates—credentials short of
an associate’s degree—earn more than the
average bachelor’s degree recipient.”

Pathways to Prosperity (Feb. 2011)
http://www.gse.harvard.edu/news_events/features/2011/Pathways_to_Pr
osperity_Feb2011.pdf
HOW DO


 AFFECT EMPLOYABILITY?
           Certified                          Certified                    Certified




                                                              Conversion
                                  Placement
   Wages



           individuals                        individuals                  individuals
           are earning                        are placed on                are converting
           12% more than                      assignment at                to full-time
           non-certified                      a higher rate                employment
           individuals                        than the                     20% more often
           in their                           industry                     than non-
           assignments                        average                      certified
                                                                           individuals




Over 2,600 certified individuals tracked and compared
to more than 43,000 non-certified individuals
IN THE WORKPLACE

Network World and SolarWinds Survey (November 2011)
- 700 IT Professionals
- Nearly 80% said Certification made a difference
            Did a certification lead to any of the following? (Check all that apply.)


                 Other Benefit



                  A Promotion



 An Increase in Salary or Bonus



                    A New Job


                                  0%   10%   20%    30%      40%      50%     60%       70%
NHS UK CASE STUDY:
WORKFORCE
  CERTIFICATION
 BACKGROUND                      STAFF                   MANAGEMENT
 AND TARGETS                   FEEDBACK                   FEEDBACK
800,000 technology users     91% increase in             577% ROI - “It not only
in a varied workforce        productivity                saves me time but also
                                                       ensures my data is accurate
Using MOS, practice tests,   95% learned features      with less chance for errors”
training, and eLearning      that will assist in job
                             functions                 542% ROI - “It has had a big
Desire to increase overall
                                                       impact on my work and has
efficiency                   97% now working faster     saved a lot of time which
Need to find demonstrable    71% saving at least one      means I can get more
and transferrable skills     hour per week                        done.”




                                                                 London, UK
WHY CERTIFY? - COLLEGE CREDIT


Students can receive college credit through:
WHY CERTIFY? – REPORTING/FEEDBACK

 Keith Kelly of Northwestern
 Michigan College


 ADJUST                        PLAN




EVALUATE                       EXECUTE
WHY CERTIFY? – REPORTING/FEEDBACK
WHY CERTIFY? – ARTICULATION
WHY CERTIFY? – FUNDING

> Fulfill Perkins 2S1 Requirement
WHY CERTIFY? – FUNDING

$   Enhancing Education Through Technology
$   Title 1
$   Ed Tech K-12 Voucher Program (CA)
$   Specialized Secondary Program Grants (CA)
$   California Partnership Academies (CA)
$   PTA
$   Community partners/businesses
$   Tech Prep
$   DonorsChoose.org
$   Philanthropic Organizations
$   Other state/federal grants
                                                Why Certify?
How to

Your Students’ Skills
GETTING
STARTED
GO TO WWW.CERTIPORT.COM/GO
REVIEW POLICIES, TECH REQS, & FAQS
REVIEW THE TECH REQUIREMENTS W/ YOUR IT STAFF
LOGIN ON THE LEFT OR REGISTER ON THE RIGHT
CREATE A NEW USER ACCOUNT
HOW TO CONTACT YOUR REGIONAL REP
FOR MOS EXAMS – WATCH INSTALL VIDEO
FOR MTA & OTHER EXAMS – TRAINING VIDEO
OTHER TRAINING VIDEOS TO GET STARTED
LEARN HOW TO ADMINISTER EXAMS
SELECT THE RIGHT CURRICULUM

> Determine the appropriate medium for
  learning
   eLearning, Books, Blended Learning, ILT


> Review Procert Labs’ authorized curriculum
  site http://courseware.procertlabs.com
SOME PUBLISHERS TO INVESTIGATE

> Publishers with certification-aligned
  curriculum:
     John Wiley & Sons (Wiley)
     Cengage
     CCI Learning
     Pearson
     Learnkey
     McGraw-Hill
     Microsoft Press
     Cisco Press
PRACTICE TESTS PREP STUDENTS TO SUCCEED


> MeasureUp (Licensed per key)
      Wide offering of IT and other certifications
      Microsoft Certified Practice Test Provider
      CompTIA CAQC Approved
      Robust Reporting

> Certiprep (Licensed per student or per site)
    MOS 07/10, Live-in-the-app practice tests
> Others: (Varied license models)
    Gmetrix, Examforce, Transcender
> Beware Blacklisted Practice Tests
PRICING MODELS

> Cost to Register A Certiport Center = $0
> Per Student/Per Exam Costs
   Voucher or Exam Inventory
   Contact your Certiport Rep for Details
> Per Location Costs (Site License)
   Campus or Lab License
   Contact your Certiport Rep for Details
OTHER RESOURCES FOR YOU
            > Certiport Customer Success Team
                Helps you through the initial setup and
                 training process
            > Certiport Regional Managers &
              Partners
                Help you with product, program, curriculum
                 questions
            > Certiport Technical Support
                24x7 technical support if you have any setup
                 concerns
            > Social Media Peer Connections
                LinkedIn MTA Group
                LinkedIn MOS Group
                LinkedIn IC3 Group
Q&A
THANK YOU!



Dave Hansen
MBA, MCT, MMI, MOS, IC3, CPI, AI, CompTIA Strata
Director, Product Operations – Microsoft
Toll Free:        888.999.9830
Fax:              801.492.4160
Email:            dhansen@certiport.com
Twitter:          @Certidave

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How and why to offer certs to students (bpa nlc 2012)

  • 1. HOW AND WHY TO OFFER CERTIFICATIONS TO YOUR STUDENTS Dave Hansen
  • 2. TOPICS OF DISCUSSION Why Offer Certifications to Your Students How to Get Started Free Resources for You Q&A
  • 3. WHY CERTIFY? CLIFF’S NOTES VERSION Dave Hansen
  • 4. IMPROVED ACADEMICS - FLORIDA 09-10 Performance Indicator Non-CAPE CAPE, No Cert CAPE + Cert Average GPA 2.56 2.6 3.0 Chronically Absent 17% 20% 11% At Least One Disciplinary Action 21% 21% 11% Dropout Rate 2% 1% 0% 12th Graders Earning Diploma 79% 88% 97% At Least One Accelerated Course 22% 22% 33% Bright Futures Eligible Seniors 28% 26% 44%
  • 5. THE “TIPPING POINT” > “The study identified a “tipping point” of at least one year of college credit and a credential as the threshold for…”  Earning better wages  Meeting workforce needs  Advancing/finishing post-secondary education - Washington SBCTC – Research Report No. 08-1 http://www.sbctc.edu/college/education/resh_rpt_08_1_student_achieve _basic_skills_003.pdf
  • 7. THE TOP OF THE STACK "Proportionally, more kids have lost jobs in the past few years than the entire country lost in the Great Depression." - Andrew Sum in Time Magazine Jan 18, 2010 "Only one in four U.S. teenagers held a job in 2011, the smallest percentage in decades and half what it was in 1999-2000.“ - Reuters News Report January 24, 2012
  • 9.
  • 10. EARN MORE MONEY of people with post-secondary licenses or certificates—credentials short of an associate’s degree—earn more than the average bachelor’s degree recipient.” Pathways to Prosperity (Feb. 2011) http://www.gse.harvard.edu/news_events/features/2011/Pathways_to_Pr osperity_Feb2011.pdf
  • 11.
  • 12. HOW DO AFFECT EMPLOYABILITY? Certified Certified Certified Conversion Placement Wages individuals individuals individuals are earning are placed on are converting 12% more than assignment at to full-time non-certified a higher rate employment individuals than the 20% more often in their industry than non- assignments average certified individuals Over 2,600 certified individuals tracked and compared to more than 43,000 non-certified individuals
  • 13. IN THE WORKPLACE Network World and SolarWinds Survey (November 2011) - 700 IT Professionals - Nearly 80% said Certification made a difference Did a certification lead to any of the following? (Check all that apply.) Other Benefit A Promotion An Increase in Salary or Bonus A New Job 0% 10% 20% 30% 40% 50% 60% 70%
  • 14. NHS UK CASE STUDY: WORKFORCE CERTIFICATION BACKGROUND STAFF MANAGEMENT AND TARGETS FEEDBACK FEEDBACK 800,000 technology users 91% increase in 577% ROI - “It not only in a varied workforce productivity saves me time but also ensures my data is accurate Using MOS, practice tests, 95% learned features with less chance for errors” training, and eLearning that will assist in job functions 542% ROI - “It has had a big Desire to increase overall impact on my work and has efficiency 97% now working faster saved a lot of time which Need to find demonstrable 71% saving at least one means I can get more and transferrable skills hour per week done.” London, UK
  • 15. WHY CERTIFY? - COLLEGE CREDIT Students can receive college credit through:
  • 16. WHY CERTIFY? – REPORTING/FEEDBACK Keith Kelly of Northwestern Michigan College ADJUST PLAN EVALUATE EXECUTE
  • 17. WHY CERTIFY? – REPORTING/FEEDBACK
  • 18. WHY CERTIFY? – ARTICULATION
  • 19. WHY CERTIFY? – FUNDING > Fulfill Perkins 2S1 Requirement
  • 20. WHY CERTIFY? – FUNDING $ Enhancing Education Through Technology $ Title 1 $ Ed Tech K-12 Voucher Program (CA) $ Specialized Secondary Program Grants (CA) $ California Partnership Academies (CA) $ PTA $ Community partners/businesses $ Tech Prep $ DonorsChoose.org $ Philanthropic Organizations $ Other state/federal grants Why Certify?
  • 24. REVIEW POLICIES, TECH REQS, & FAQS
  • 25. REVIEW THE TECH REQUIREMENTS W/ YOUR IT STAFF
  • 26. LOGIN ON THE LEFT OR REGISTER ON THE RIGHT
  • 27. CREATE A NEW USER ACCOUNT
  • 28. HOW TO CONTACT YOUR REGIONAL REP
  • 29. FOR MOS EXAMS – WATCH INSTALL VIDEO
  • 30. FOR MTA & OTHER EXAMS – TRAINING VIDEO
  • 31. OTHER TRAINING VIDEOS TO GET STARTED
  • 32. LEARN HOW TO ADMINISTER EXAMS
  • 33. SELECT THE RIGHT CURRICULUM > Determine the appropriate medium for learning  eLearning, Books, Blended Learning, ILT > Review Procert Labs’ authorized curriculum site http://courseware.procertlabs.com
  • 34. SOME PUBLISHERS TO INVESTIGATE > Publishers with certification-aligned curriculum:  John Wiley & Sons (Wiley)  Cengage  CCI Learning  Pearson  Learnkey  McGraw-Hill  Microsoft Press  Cisco Press
  • 35. PRACTICE TESTS PREP STUDENTS TO SUCCEED > MeasureUp (Licensed per key)  Wide offering of IT and other certifications  Microsoft Certified Practice Test Provider  CompTIA CAQC Approved  Robust Reporting > Certiprep (Licensed per student or per site)  MOS 07/10, Live-in-the-app practice tests > Others: (Varied license models)  Gmetrix, Examforce, Transcender > Beware Blacklisted Practice Tests
  • 36. PRICING MODELS > Cost to Register A Certiport Center = $0 > Per Student/Per Exam Costs  Voucher or Exam Inventory  Contact your Certiport Rep for Details > Per Location Costs (Site License)  Campus or Lab License  Contact your Certiport Rep for Details
  • 37. OTHER RESOURCES FOR YOU > Certiport Customer Success Team  Helps you through the initial setup and training process > Certiport Regional Managers & Partners  Help you with product, program, curriculum questions > Certiport Technical Support  24x7 technical support if you have any setup concerns > Social Media Peer Connections  LinkedIn MTA Group  LinkedIn MOS Group  LinkedIn IC3 Group
  • 38. Q&A
  • 39. THANK YOU! Dave Hansen MBA, MCT, MMI, MOS, IC3, CPI, AI, CompTIA Strata Director, Product Operations – Microsoft Toll Free: 888.999.9830 Fax: 801.492.4160 Email: dhansen@certiport.com Twitter: @Certidave

Editor's Notes

  1. Why do your students drop out?70% drop out because of a lack of engagement/interest (US DOE Data)
  2. Job boards represent a small portion of all available jobs in the market, but they can represent up to 15%. Look to these job boards for trends in in-demand skills. Look to the media, department of workforce services, economic development, etc., for other job trends and deficits.
  3. Hiring managers know certified professionals help their organizations. In a recent study by leading employment agency Robert Half International, over 45,000 job applicants were studied. 2,600 of these individuals obtained the Microsoft Office certification. The results were staggering:* 12% earned more than their non-certified counterparts.  * The study also showed that placement is higher with certification, with 47% of individuals reporting that their certification was a factor in improving their ability to find or keep a job, or get a promotion.  A significantly higher percentage of the certified individuals got jobs in the first placeThe part-time individuals that were certified were converted to full time positions their companies, 20% more often than their non certified counterparts This study showed the value of a certification to employers. Increased pay and created better job opportunities.
  4. The UK National Health Service is Europe's largest company and the 4th largest in the world. In 2010 the NHS launched a Microsoft Office Skills Training (MOST) program to increase NHS employee productivity when using Microsoft Office applications - Word, Excel PowerPoint, Outlook and Access. The program is proving popular with NHS staff, and since the program was launched there have been over 2000 exam completions. NHS offers the MOS certification to employees for free. David Levison, Senior Project Manager with the DH Informatics Team responsible for the delivery of the MOST program within the NHS, believes this skills training program will allow all NHS staff to get the “MOST‟ out of the software they use on a daily basis. A recent survey of over 100 learners from 40 different NHS organizations undertaken in September 2010 found that 100% would recommend the courses to colleagues and that 97% were now undertaking every day Microsoft Office tasks faster. 
  5. Does anybody here know Keith.
  6. The best, and most useful certifications map directly to key job roles, or skills that are in demand in the workforce today. The technical skills measured by certification take education one step further and applying it in real life situations.  Certiport offers 8 certification pathways:The HP Accredited Technical Associate is our newest certification program. The program provides the industry’s first architect-level certification designed for academia. This program validates the required IT expertise for implementing end-to-end solutions.Microsoft Office Specialist is the official certification program for Microsoft Office, including Word, Excel, PowerPoint, Access, SharePoint, Outlook, and OneNote.Microsoft Technology Associate Certification is for students exploring academic or career options in technology, including developers, database administrators, and IT professionals.Adobe Certified Associate is the leading certification for validating entry-level digital communications skills for Dreamweaver, Flash Professional, Photoshop and Premier Pro.Autodesk Certified User for AutoCAD and Inventor provides an entry-level certification in 2D and 3D design software.CompTIA Strata is a stepping-stone certification that measures knowledge of basic IT terminology and skills.Intuit QuickBooks Certified User is a capstone certification in accounting coursework.