This document discusses the role and purpose of professional bodies. It argues that professional bodies serve to ensure the competence and ethical conduct of practitioners through professional designations that require ongoing training, a code of conduct, and accountability. They provide advantages to both the public, who can be assured of a practitioner's qualifications, and to authorities, who have a single accountable partner. Professional bodies also contribute to performance management, lifelong learning, and transformation in the workplace by managing continuous professional development opportunities. They are positioned to lead branding efforts and play a key role in rating and developing sectors of the economy.

1. Professional Bodies
Their reason for being
By Dr. Ivor Blumenthal
CEO: ArkKonsult

2. Do you really have a Sector?

3. • Contact Centre Industry
• Training Providers / Face to Face / E-
Learning
• Suppliers - Technology/Recruitment
• Consulting - Independent Contractors
& The Big Five

4. Statutory versus Voluntary?

5. A typical Sectoral Confederation
• The Trade Association
• The Professional Body
• The SAQC
• The Training Institute
• The Skills Trust
Trade Association
• Member Services
• Lobbying
• Representation
• Grading
The Professional Body
• Designations
• Lifelong Learning
• Code of Conduct
• Provider & Learning
Programme
Endorsement
The SA Quality Council
• Assessing
• Board Assessments
• Academic & Operational
Standards Management
The Training Institute
• NQF Qualifications
• QCTO Qualifications
• CERTIFICATIONS
• CPD Provision
• Group Training
THE SKILLS……..

6. Why a TRUST?
BBBEE , Economies of Scale , Shared
Services
WHAT IS CORE BUSINESS?

7. A Public Compact?
Do not do business with or employ a Practitioner unless he/she
is Professionally Designated by a Professional Body, or with a
Company which is not Graded and therefore not responsible for
ensuring that all staff are Professionally Recognised and
Accountable to a Professional Body.
The Professional Body, stands behind Professionally Designated
Practitioners ensuring that they are competent and will remain
competent and that they are Ethically Accountable for their
Behavior at all times.
The Trade Association stands behind Graded Member
Companies attesting to their Excellence when it comes to their
commitment to the professional competence and the behavior of
their employees at all times.

8. By 2021….
Recognition – Of the best
Companies
Excellence – Amongst
ACCOUNTABLE Practitioners
Penetration – At ALL employment
levels

9. The merit in creating:
“A Professional Body”

10. Why Professionalise
Practitioners?
Everyone who works in an Industry or Sector, should be Qualified
However, not every “Qualified” person is a Professional
Being a
PROFESSIONAL
means a combination of
• competency
+
• appropriate Experience
+
• acceptable Behavior

11. Typical Categories of
Professional Designations?
Level 1
Professional Technician
Level 2
Professional Operator 1
Level 3
Professional Operator 1I
Level 4
Professional Practitioner1
Level 5
Professional Practitioner II
Level 6
Master Practitioner (Conferred, not applied for)

12. Professionalising the recognition of
Practitioners creates a natural
“Chain of Accountability” of the
practitioner to:
• Their Employer for their Competency and Behavior
• The Professional Body - a collective of their Peers,
for their Competency, Behavior and Lifelong
Learning
• The Public - to be assured that the Professionally
Designated individual is completely Competent,
Ethical, and committed to a lifelong pursuit of Self-
Development.

13. Training Provider Endorsement
• Quality Assurance of Accreditation
• Registration as an Endorsed Provider
• Registration of endorsed Learning Programmes
• Mapping of Programmes to Professional
Designations
• Endorsement of non-accredited Providers and
their Learning Programmes
• Endorsement of Learning Programmes for CPD
Registration
• Inclusion in a Training Provider Chamber as part
of the family
• Ethical Accountability to the Professional Body

14. The Advantages for the Public
• Accountability of the Individual
• Accountability of the Company
• Recourse to a Professional
Body
• A Public Compact
• A logical Code of Ethics

15. The Advantages for Authorities
• A single, accountable Self-Governing Partner
for Implementation
• A source of information
• A source of Research
• Accountability for an Industry or Sector
• A Partner to manage Transformation and
Compliance
• A Partner for Engagement
• A development Partner for the Social
Partnership

16. How do Professional Bodies use the
Continuous Professional Development
(CPD) opportunities cleverly?
Horizontally
&
Vertically

17. How do Professional Bodies contribute
to the Performance Management
Challenge in a company?
The Lifelong Learning Challenge
The Performance Management System
&
Portfolio Building
Every Line Manager – An Assessor &
Every HR Practitioner – A Moderator

18. Why are Professional Bodies
considered to be the primary Agents of
Transformation in the workplace?

19. Why are Rating Agents key to what it
is, a Professional Body sets out to
achieve?

20. Professional Bodies have the potential
to lead the Branding Crusade, in
sectors which otherwise are not
considered to be vital to our economy?

21. What is a Professional Body NOT?

22. Thank You…….
By Dr. Ivor Blumenthal
CEO: ArkKonsult