This paper proposes a Bayesian model for predicting the reliability of non-repairable products early in their lifecycle, addressing the challenge of sparse data by incorporating prior information on past product failures. By using a Weibull distribution for the time to failure, the model demonstrates improved accuracy over traditional prediction methods, which often yield unreliable results due to limited data. The approach is shown to be practical and useful for managers seeking precise warranty estimates and understanding of product longevity.