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1
Senior UX Consultant, HeathWallace! 
@matchboxmedia 
Senior UX Designer, MYOB! 
@gerrycircus 
2 
Design Researcher! 
@pprg...
3 
Getting 
Started 
Evaluating 
Progress 
Adopted & 
Accepted
Resourcing pressures 
“Reactionary” design 
Trade-offs, compromises 
4
“We’re trying to encourage people 
to think beyond the old product, 
but the effort is big; there’s risks.” 
(UI architect...
6 
Which way should I do it? 
" 
WHY??
7 
A collection of 
examples and 
interactions across 
desktop, web & 
mobile products
8
9 
What it is 
How it looks 
WHY it works 
Status & history
Where do you draw the line?
11 
Which way should I do it? 
" 
WHY??
Not for comments! 
" 
Stuff gets out of date 
" 
Other forums are better suited 
12
8 
Team collaboration 
UX advocacy 
Taking ownership 
13
Performance Evaluation, 
Collaboration, Raising 
Internal Awareness 
14
• Sent to Designers, Developers, BA’s, 
Testers, QA’s, PM’s 
• Total of 40-50 people 
• Goal of survey was to determine 
e...
What type of content would help you do your job better? 
11% 
18% 
38% 
33% 
Responsive UI Kit 
Approved Patterns 
3rd Par...
“Just not enough in there right now. If Feelix had some tangible 
content in there it would have given us clearer focus an...
Reactionary 
Products have already 
been built 
" 
Lots of work to unify. 
Would require a total 
redesign 
Visionary 
New...
Best 3-things we’ve done 
• Bootstrap 3 & Angular UI 
• Placing emphasis on Conversation & 
Collaboration between teams 
•...
Lunch Time Sessions 
• Taking time to understand what BAs, 
QAs & Devs need from UX 
• Helping them understand the benefit...
The Future for 
Feelix at MYOB 
21
The Future for Feelix 
• Embedded in everything we do 
• Go Public. Raising awareness to our 3rd 
party developer communit...
1. Spend time understanding requirements; don’t get into content 
creation too early 
2. Facilitate content custodianship;...
It’s not that hard!! 
" 
Keep it simple 
“You can’t steer a 
parked car.”! 
Sean McCabe 
24 
Get started today
Senior UX Consultant, HeathWallace 
@matchboxmedia 
Senior UX Designer, MYOB 
@gerrycircus 
25
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"Framing Feelix" - MYOB's UX Framework

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Delivered by:
Kate Goodwin from HeathWallace - Senior UX Consultant
Gerry Scullion from MYOB - Senior UX Designer

Spoke at:
UX Australia 2014 Sydney

Web:
http://www.heathwallace.com/
http://myob.com.au/

Published in: Design
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"Framing Feelix" - MYOB's UX Framework

  1. 1. 1
  2. 2. Senior UX Consultant, HeathWallace! @matchboxmedia Senior UX Designer, MYOB! @gerrycircus 2 Design Researcher! @pprgiant @kurisu
  3. 3. 3 Getting Started Evaluating Progress Adopted & Accepted
  4. 4. Resourcing pressures “Reactionary” design Trade-offs, compromises 4
  5. 5. “We’re trying to encourage people to think beyond the old product, but the effort is big; there’s risks.” (UI architect) 5 " “New things get a lot more input from UX.” " (Senior developer)" " “We make the smaller decisions around the balance between UX and dev.” (Business analyst)
  6. 6. 6 Which way should I do it? " WHY??
  7. 7. 7 A collection of examples and interactions across desktop, web & mobile products
  8. 8. 8
  9. 9. 9 What it is How it looks WHY it works Status & history
  10. 10. Where do you draw the line?
  11. 11. 11 Which way should I do it? " WHY??
  12. 12. Not for comments! " Stuff gets out of date " Other forums are better suited 12
  13. 13. 8 Team collaboration UX advocacy Taking ownership 13
  14. 14. Performance Evaluation, Collaboration, Raising Internal Awareness 14
  15. 15. • Sent to Designers, Developers, BA’s, Testers, QA’s, PM’s • Total of 40-50 people • Goal of survey was to determine engagement, awareness, and usefulness of the current iteration of Feelix for teams at MYOB 15
  16. 16. What type of content would help you do your job better? 11% 18% 38% 33% Responsive UI Kit Approved Patterns 3rd Party Content Suggest a New Pattern 16
  17. 17. “Just not enough in there right now. If Feelix had some tangible content in there it would have given us clearer focus and direction on the UI.” Product Manager July 2014 17
  18. 18. Reactionary Products have already been built " Lots of work to unify. Would require a total redesign Visionary New products = blank canvas " Very rare but gives us an awesome opportunity to control things 18
  19. 19. Best 3-things we’ve done • Bootstrap 3 & Angular UI • Placing emphasis on Conversation & Collaboration between teams • Bi-weekly UX Show & Tell sessions between “Visionary” and “Reactionary” teams 19 “Consistency can only be achieved with everyone’s involvement towards a common goal.”! Jon Hicks
  20. 20. Lunch Time Sessions • Taking time to understand what BAs, QAs & Devs need from UX • Helping them understand the benefits of UX • Creating a regular time for them to suggest things 20
  21. 21. The Future for Feelix at MYOB 21
  22. 22. The Future for Feelix • Embedded in everything we do • Go Public. Raising awareness to our 3rd party developer community to maintain consistency between their applications & ours • Become recognised as the go to place for Accounting workflow conventions 22
  23. 23. 1. Spend time understanding requirements; don’t get into content creation too early 2. Facilitate content custodianship; socialise, and get buy-in 3. Re-evaluate based on engagement and usefulness! 4. Primary focus more on UI-Kit, and Approved Business Patterns 23
  24. 24. It’s not that hard!! " Keep it simple “You can’t steer a parked car.”! Sean McCabe 24 Get started today
  25. 25. Senior UX Consultant, HeathWallace @matchboxmedia Senior UX Designer, MYOB @gerrycircus 25

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