This document discusses challenges in measuring productivity of knowledge workers. It explores traditional productivity measures used for manufacturing workers and proposes new indicators that better capture knowledge work. The authors hypothesize that productivity measures need a broader context and additional key performance indicators beyond time spent. They analyze productivity data from food and IT companies in Romania and find significantly higher profitability ratios in IT, indicating traditional measures may not fully capture productivity in knowledge industries. The document concludes that quantifying productivity is challenging but important as business models evolve.