The document discusses choosing a name and logo for a production company. It selected the name "Asylum Productions" because the planned horror trailer genre was about home invasions, and asylum connotes negative meanings that fit horror. It considered pairing "asylum" with different words, ultimately choosing "productions" for its professional sound. Fonts were selected from "Da Font" to suit the production company name, with the font for "asylum" being more stylized than the simpler font for "productions" to keep focus on the first word.