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PRODUCTION
MANAGEMENT
Prepared by
V.PRABAKARAN
What is Production?
Production…
 “It is the step-by-step conversion of one form of
material into another form through chemical or
mechanical process to create or enhance the utility
of the product to the user”
Why should we study?
Objectives of any
business?
Profit Making
&
Sustainable growth
Profit = Price - cost
Cond…
 Which involves
 Planning
 Organizing
 Controlling
How?
Model of production system…
Supplier
Input
Conversion/
Creation
process
Output
Customer
Men,
Machine,
Money &
Method
Goods &
Services
Who control/monitor this?
Goods Services
Tangible Intangible
Can be stored Cannot be stored
Low customer contact High customer contact
Longer response time Shorter response time
Production may be separate
from consumption
Produced & consumed at
same place
Ownership can be transfer ?
Some aspects of quality is
measurable
Quality of service is difficult
to measure
Objectives of pm…
 Right quality
 Right quantity
 Optimal time
 Optimal cost
Classifications of production system…
Output / Product Variety
Production
Volume
Continuous
Production
Mass Production
Batch Production
Job Shop Production
Continuous production…
 Production facilities are arranged as per the
sequence of production operations
 The items are made to flow through the sequence
of operations through material handling devices
such as conveyors, transfer devices
 chemical and petrochemical industries
Characteristics…
 Material handling is fully automated.
 Process follows a predetermined sequence of
operations.
 Planning and scheduling is a routine action
 Dedicated plant and equipment with zero
flexibility
Advantages..
 Standardization of product and process sequence.
 Higher rate of production with reduced cycle
time.
 Manpower is not required for material handling
as it is completely automatic.
 Person with limited skills can be used on the
production line.
 Unit cost is lower due to high volume of
production.
Disadvantages…
 Very high investment for setting flow lines.
 Product differentiation is limited
Mass production…
 Manufacture of discrete parts or assemblies
using a continuous process
 The technique was first implemented by US
automobile pioneer Henry Ford in 1908, for the
manufacture of the Model T Ford automobile.
Characteristics…
 Dedicated special purpose machines having
higher production capacities and output rates.
 Large volume of products.
 Shorter cycle time of production.
 Flow of materials, components and parts is
continuous
 Production planning and control is easy.
 Material handling can be completely automatic.
Advantages…
 Higher rate of production with reduced cycle
time.
 Less skilled operators are required.
 Low process inventory.
 Manufacturing cost per unit is low.
Limitations…
 Breakdown of one machine will stop an entire
production line.
 Line layout needs major change with the changes
in the product design.
 High investment in production facilities
Batch production…
 It is the manufacturing technique of creating a
group of components at a workstation before
moving the group to the next step in production
 It is characterized by the manufacture of limited
number of products produced at regular intervals
 Eg:-beverages, pharmaceutical products, paint,
fertilizer, and cement
Advantages…
 Better utilization of plant and machinery.
 Promotes functional specialization.
 Cost per unit is lower as compared to job order
production.
 Lower investment in plant and machinery.
 Flexibility to accommodate and process number
of products.
 Job satisfaction exists for operators
Limitations…
 Material handling is complex because of irregular
and longer flows.
 Production planning and control is complex
 Higher set up costs due to frequent changes in
set up.
Job shop production…
 Manufacturing of one or few quantity of products
designed and produced as per the specification of
customers within prefixed time and cost
 The distinguishing feature of this is low volume
and high variety of products
Characteristics…
 High variety of products and low volume.
 Highly skilled operators who can take up each
job as a challenge because of uniqueness.
 Large inventory of materials, tools, parts.
 Detailed planning is essential for sequencing the
requirements of each product, capacities for each
work centre and order priorities
Limitations…
 Higher cost due to frequent set up changes.
 Production planning is complicated.
 Larger space requirements
Operations functions…
 Location of facilities
 Plant layouts and material handling
 Product design
 Process design
 Production and planning control
 Quality control
 Materials management
 Maintenance management.
1. Location facilities…
 It’s a geographical factor
 3M have their corporate activity including R & D
in Texas
 BMW assembles the Z3 sports car in South
Carolina
What made them to choose it?
Texas…
 Place for high intellectual capital
 Approximately $4.0 billion of federal R&D funds
are spent each year in Texas
 One of the top 50 states in terms of the amount of
federal R&D dollars received annually
 US geological survey
 The Southern Plains Agricultural Research Center
 The Brazos Field Research Station is a unit of the
Columbia Environmental Research Center…etc
Cond…
 Proximity of customer
 Business climate
 Total cost
 Infrastructure
 Quality of labour
 Competitive advantage
 Political issues/involvement
"We deliberately chose a country within the
EU with a politically and economically
stable climate ...the good relationship we
have with the NFIA (Netherlands Foreign
Investment Agency)and the Dutch
government is very much appreciated and
respected by Eastman!" 
Godefroy A. Motte, Vice President and
Managing Director, Eastman Chemical
(EMEA)
2. Plant Layout & Material Handling
 “Plant layout is a plan of an optimum
arrangement of facilities including personnel,
operating equipment, storage space, material
handling equipments and all other supporting
services along with the design of best structure to
contain all these facilities”.
3. Product Design…
 Conversion of idea into reality
 It’s a survival and growth strategy
 Need identification
 Marketing
 Product development
 Manufacturing
4, Process design…
 Process design is a macroscopic decision-making
of an overall process route for converting the raw
material into finished goods
 selection of a process, choice of technology,
process flow analysis
5. Production Planning & Controlling
 Planning - what to do, how to do it, when to do
it and who is to do it. Planning bridges the gap
from where we are, to where we want to go
 Scheduling - determines the programme for the
operations. Scheduling may be defined as ‘the
fixation of time and date for each operation’ as
well as it determines the sequence of operations
Cond…
 Aggregate planning
 Master Production Schedule
 Materials Requirement Planning
 Capacity Planning
 Scheduling & Control
6. Quality Control…
 ‘a system that is used to maintain a desired
level of quality in a product or service’.
 It is a systematic control of various factors that
affect the quality of the product
 Quality control aims at prevention of defects at
the source, relies on effective feed back system
and corrective action procedure
7. Maintenance Management…
 To achieve minimum breakdown and to keep the
plant in good working condition at the lowest
possible cost.
 To keep the machines and other facilities in such
a condition that permits them to be used at their
optimal capacity without interruption.
 To ensure the availability of the machines,
buildings and services required by other sections
of the factory for the performance of their
functions at optimal return on investment
Concept of Productivity
 Different things to different person
 Universal concept: Output to Input
Significance of productivity
 Importance towards economic growth &
development
 Three sources of growth
1. Traditional source of growth
2. Institutional innovation
3. Technological progress
Impact of productivity
 Large supply of consumer goods and capital
goods
 High earnings
 Strengthening the economic foundation of human
well being
 Improvement in working and living conditions
Model of low productivity trap
Measurement of productivity
 productivity measurement is the quantification of
both the output and input resources of a
productive system
 Problem here is : input – aggregate one
 Traditional method: index-number approach
- A measure or index of aggregate output
divided by the observed quantity of a single input
thus became the earliest approach to productivity
measurement
Cond…
 Latest Methodology: Total Factor Productivity
(TFP)
 Aggregate of all inputs & outputs
Improve productivity…
 Increase output for the same input
 Decreased input for the same output
 Proportionate increase in the output is more than
the proportionate increase in the input
 Proportionate decrease in the input is more than
the proportionate increase in the output
 Simultaneous increase in the output with
decrease in the input
Evolutions of OM
 From craft or job shops to conventional mass
production and then to flexible design and
production systems
 In two directions
1. Variety in Product design
2. Use of automation
Cond…
 Craft production
- non standard input/output/process
- high skilled labour
- produced unique product
 Later 1800’s – economies of scale
- standard input/output/process
- less skilled labour
- less production cost
- similar kind of product
Cond…
 Difficult to change
 the experience of Ford and its Model T
production facilities in the 1920s to demonstrate
how a company can face bankruptcy by pushing
process rationalization and scale economies too
far -- for example
 NIRMA washing powder
Cond..
 Moved from Economies of scale to Economies of
scope
- developing interchangeable components
- dividing and specializing labor
- automating tasks
- Use of CAD/CAM, FMS, CIM
- Production cost is reduced
Lean manufacturing…
 Lean is about doing more with less
 Taiichi Ohno
 focused on eliminating waste and empowering
workers, reduced inventory and improved
productivity
10 rules of lean production…
1. Eliminate waste 
2. Minimize inventory 
3. Maximize flow 
4. Pull production from customer demand 
5. Meet customer requirements 
6. Do it right the first time 
7. Empower workers 
8. Design for rapid changeover 
9. Partner with suppliers 
10. Create a culture of continuous improvement (Kaizen)
Types of waste…
 Defects
 Waiting
 Over production
 Transportation
 Inventory
 Complexity
 Unused creativity
Operations Strategy
Definition…
 Strategy specifying how the firm will employ its production
capabilities to support its corporate strategy.
 Operations strategy is the total pattern of decisions
which shape the long-term capabilities of any type of
operations and their contribution to the overall strategy,
through the reconciliation of market requirements with
operations resources.
 Operations strategy is the total patterns of decisions and
actions which set the role, objectives and activities of the
operation so that they contribute to, and support, the
organisation’s business strategy
Order – Winners & Qualifiers
To be present in the
market
Quality
Price
Reputation
Reliability
To be a winner in
the market
Best Quality
Low Price
Consistant Reliability
Timely delivery
Competing Priorities
 Quality
 Lead Time
 Cost
 Flexibility
Dimensions of Quality
 Performance
Does the product or service do what it is
supposed to do, within its defined tolerances?
 Features
Does the product or services possess all of the
features specified, or required for its intended
purpose?
 Reliability
Will the product consistently perform within
specifications?
Cond…
 Durability
How long will the product perform or last, and
under what conditions?
 Serviceability
Is the product relatively easy to maintain and
repair?
 Aesthetics
The way a product looks is important to end-
users
Cond…
 Perception
Perception is reality. The product or service
may possess adequate or even superior dimensions
of quality, but still fall victim to negative customer
or public perceptions
Time…
 Manufacturing Lead Time
 Product Introduction
 Delivery Lead Time
 Frequency of Delivery
Price & Cost
 producing high volumes of standardized products
in hopes of taking advantage of economies of
scale and experience curve effects
 Involves Manufacturing Cost
 Running cost
 Service cost
 Value added
Flexibility…
 Customization
 Variety
 Volume Flexibility
 Material quality - ability to cope with incoming
materials of varying quality.
 New product - ability to cope with the
introduction of new products.
 Modification - ability to modify existing products.
Developing
Operations
Strategy…
Corporate Mission
Product/Service Plan
Competitive Priorities
Cost, Time, Quality,
and Flexibility
Elements of Operations Strategy
• Positioning the Production System
• Product/Service plans
• Outsourcing Plans
• Process and technology Plans
• Strategic allocation of Resources
• Facility Plans: Capacity, Location, and
Layout
Business Strategy
Positioning the Production System
 Select the type of product design
 Standard
 Custom
 Select the type of production processing system
 Product focused
 Process focused
 Select the type of finished-goods inventory policy
 Produce-to-stock
 Produce-to-order
Product/Service Plans
As a product is designed, all the detailed
characteristics of the product are established.
Each product characteristic directly
affects how the product can be made.
How the product is made determines
the design of the production system.
Outsourcing Plans
 Outsourcing refers to hiring out or subcontracting some of
the work that a company needs to do.
 This strategy is being used more and more as companies
strive to operate more efficiently.
 Outsourcing has many advantages and disadvantages.
 Companies try to determine the best level of out-sourcing
to achieve their operations & business goals.
 More outsourcing requires a company to have less
equipment, fewer employees, and a smaller facility.
Cond…
 A company might outsource any of the following
manufacturing related functions:
 Designing the product
 Purchasing the basic raw materials
 Processing the subcomponents, subassemblies, major
assemblies, and finished product
 Distributing the product
Cond…
 Many companies even outsource some service
functions such as:
 Payroll
 Billing
 Order processing
 Developing/maintaining a website
 Employee recruitment
 Facility maintenance
Strategic Allocation of Resources
 For most companies, the vast majority of the firm’s
resources are used in production/operations.
 Some or all of these resources are limited.
 The resources must be allocated to products,
services, projects, or profit opportunities in ways
that maximize the achievement of the operations
objectives.
Facility Plans
 How to provide the long-range capacity to
produce the firm’s products/services is a critical
strategic decision.
 The location of a new facility may need to be
decided.
 The internal arrangement (layout) of workers,
equipment, and functional areas within a facility
affects the ability to provide the desired volume,
quality, and cost of products/services.
Operations Strategy in Global Economy
Case
 KMART & WALL MART
 1987 Kmart was clearly dominating the discount
chain race
 sales of $25.63 billion to Wal-Mart’s $15.96
billion – Twice as many as supply chain/stores
 January 1991, Wal-Mart had overtaken Kmart,
with sales of $32.6 billion to Kmart’s sales of
$29.7 billion
 At this stage WALL MART had 1721 to Kmart’s
2330
Cond…
 dominant discount chain, with sales of $188.1
billion to Kmart’s $36.4 billion
 During 1995 Kmart’s market share declined from
34.5 percent to 22.7 percent, while Wal-Mart’s
increased from 20.1 percent to 41.6 percent
Reason…Guess?
Reason for Success…
 Invest heavily in national television campaigns
using high-profile spokespeople
 invested heavily in operations in an effort to
lower costs
 Wal-Mart developed a companywide computer
system to link cash registers to headquarters,
 Further, the use of scanners at the checkout
stations eliminated the need for price checks
Cond…
 Kmart adopted a new strategy to compete with
Wal-Mart—merging with Sears, Roebuck & Co.
in March 2005 to gain potential synergies
through cross-selling and other retail sales
techniques
 Nothing was worked out
 By year-end 2007, Wal-Mart rang up sales of
$379 billion while Sears sales were $51 billion
 Wal-Mart had 7262 while Sears stayed at 3800
Strategy & Competetiveness
 Competitiveness for a nation is the degree to
which it can, under free and fair market
conditions, produce goods and services that meet
the test of international markets
Factors Affecting Today’s
Global Business Conditions
 Reality of global competition
 Quality, customer service, and cost challenges
 Rapid expansion of advanced technologies
 Continued growth of the service sector
 Scarcity of operations resources
 Social responsibility issues
Reality of Global Competition
 Changing nature of world business
 Multinational companies
 Strategic alliances and production sharing
 Fluctuation of international financial conditions
Changing Nature of World Business
 The US gross domestic product (GDP) is, at $10
trillion, the largest in the world.
 Companies all over the globe are aggressively
exporting their products/services to the US
 Many US companies are targeting foreign
markets to shore up profits.
 The global economy that interconnects the
economies of all nations has been termed the
global village.
 One of the most important new markets is China.
Strategic Alliances
 Strategic alliances are joint ventures among
international companies to exploit global business
opportunities.
 Alliances are often motivated by
 Product or production technology
 Market access
 Production capability
 Pooling of capital
Strategic Alliances
General Motors (US) &
Kia Motor Corp. (S.K.)
Kia might help sell
and market GM cars
in South Korea
Renault (France) &
City of Moscow
Manufacture 100,000
vehicles annually
near Moscow
Sino Aerospace Invest-
ment Corp. (Taiwan) &
Swearingen Aircraft (US)
Forming Texas-based
Sino Swearingen
Aircraft Co.
Strategic Alliances
 Japanese companies have long practiced
keiretsu, the linking of companies into industrial
groups.
 A financial keiretsu links companies together with
cross-holding of shares, sales and purchases within
the group, and consultation.
 A production keiretsu is a web of interlocking
relationships between a big manufacturer (Toyota)
and its suppliers.
Production Sharing
 Production sharing means that a product might
be designed and financed in one country, its
materials produced in other countries, assembled
in another country, and sold in yet other
countries.
 The country that is the highest-quality, lowest-
cost producer for a particular activity would
perform that portion of the production of the
product.
Production Sharing
 The Mercury Capri automobile is an example:
 Designed in Italy
 most of its components made in Japan
 assembled in Australia
 sold in the U.S
 NOKIA
Pros and Cons of Globalization
 Pros (Pluses)
 Productivity grows more quickly (living standards
can go up faster)
 Global competition and cheap imports keep a lid on
prices
 Open economy spurs innovation (with fresh ideas
from abroad)
 Export jobs often pay more than other jobs
 US has more access to foreign investment (keeps
interest rates low)
Pros and Cons of Globalization
 Cons (Minuses)
Jobs lost due to imports or production shifts
abroad
Most displaced workers find new jobs that pay
less
Workers face pay-cuts demands from
employers
Service and white-collar jobs are increasingly
vulnerable
International Financial Conditions
 International financial conditions are complex
due to:
 inflation
 fluctuating currency exchange rates
 turbulent interest rates
 volatility of international stock markets
 huge national debts of some countries
International Financial Conditions
 The Dollar Versus the Yen and the Mark
Year Yen per Dollar Mark per
Dollar
1975 305 2.7
1980 215 2.0
1985 210 2.4
1990 135 1.6
1995 85 1.4
2000 108 2.2
International Financial Conditions
 Example of Currency Exchange Rate Changes
 A product produced and sold in the US for $1 would
have sold in Japan for 135 yen in 1990 and 85 yen in
1995, a price decrease of 37%.
 A product produced and sold in Japan for 135 yen in
1990 and sold for $1 in the US would have sold in the
US for $1.57 in 1995, a 57% price increase.
International Financial Conditions
 Due, in part, to the fall in the value of the dollar
between 1975 and 1995, the following occurred:
 Prices of US products/services abroad fell and demand
increased
 Japan and other countries built factories in US
 Japanese manufacturers moved upscale toward higher
priced products
Quality, Service, and Cost Challenges
 Quality
 The goal of adequate quality must be replaced with
the objective of perfect product and service quality.
 The entire corporate culture must be redirected and
committed to the ideal of perfect quality.
 All employees must be empowered to act.
 A commitment to continuous improvement has to be
organization-wide.
Quality, Service, and Cost Challenges
 Customer Service
 Companies must quickly develop innovative products
and respond quickly to customers’ needs.
 Organizational structures must be made more
horizontal to quickly accommodate change.
 Multidisciplined teams must have decision-making
authority, responding better to the marketplace.
 Large, unwieldy companies are spinning off whole
business units making them autonomous businesses
that can compete with small, aggressive competitors.
 Agilent Technologies spun out of Hewlett-Packard in
1999, formed from HP's former test-and-
measurement equipment division
Quality, Service, and Cost Challenges
 Cost
Cost-cutting measures being used
include:
Moving production to low-labor-cost countries
Negotiating lower labor rates with unions and
workers
Automating processes to reduce the amount of
labor needed, particularly processes that are
labor intensive.
Advanced Technologies
 The use of automation is one of the most far-
reaching developments to affect manufacturing
and services in the past century.
 The initial cost of these assets is high.
 The benefits go far beyond a reduction in labor
costs.
 Increased product/service quality
 Reduced scrap and material costs
 Faster responses to customer needs
 Faster introduction of new products and services
Advanced Production Technology
 Computer-aided design (CAD) - allows engineers to design
products directly on computer terminals
 Computer-aided manufacturing (CAM) - translates CAD
information into machinery instructions
 Flexible manufacturing systems (FMS) - clusters of
automated machinery produce a variety of products
 Automated storage & retrieval systems (ASRS) - computer-
controlled warehouses
 Automatic identification systems (AIS) - data is “read” into
computers using bar coding and the like
Continued Growth of Service Sector
 A robust service sector helps support the
manufacturing sector.
 There is much opportunity for quality
improvement in US service firms.
 Many operations managers are being employed
in services.
 Planning, analyzing, and controlling approaches
from manufacturing are being adapted to service
systems.
 The US service sector, like the manufacturing
sector, must streamline and improve operations
if it is to survive.
Scarcity of Operations Resources
 Raw materials like titanium, nickel, coal, natural
gas, water, and petroleum products are
periodically unavailable or in short supply.
 A shortage of any necessary input to a conversion
subsystem, including skilled personnel, can be a
challenge for an operations manager.
 An important issue in the formation of business
strategy is how to allocate scarce resources
among business opportunities.
Social-Responsibility Issues
 Corporate attitudes are evolving from doing what
companies have a legal right to do, to doing what
is right.
 Factors influencing this evolution include:
 Consumer attitude -- Consumers are expressing their
likes/dislikes by such means as stockholder
meetings, liability suits, and buying preferences.
 Self-interests -- Companies realize that profits will be
greater if they act responsibly.
Social-Responsibility Issues
 Environmental Impact
 Product-Safety Impact
 Employee Impact
Social-Responsibility Issues
 Environmental Impact
Concerns about the global environment include:
 Landfill waste reduction
 Recycling
 Energy conservation
 Chemical spills
 Acid rain
 Radioactive waste disposal
 … and more
Social-Responsibility Issues
 Environmental Impact
 There is a need for standardizing government
regulations of the environment.
 Otherwise, companies will gravitate to the less-
regulated countries.
 The International Organization for Standardization
has developed a set of environmental guidelines
called ISO 14000.
Social-Responsibility Issues
 Product-Safety Impact
Harm to people or animals that results from
poor product design can:
 Damage a company’s reputation
 Require a large expense to remedy
 Cause governments to impose more regulations
Social-Responsibility Issues
 Employee Impact
Employee benefits and policies include:
 Safety and health programs
 Fair hiring and promotion practices
 Family leave
 Health care
 Retirement benefits
 Educational assistance
 … and more
Linking Operations and Marketing
Strategies
 Operations Strategy
 Product-focused
 Make-to-stock
 Standardized products
 High volume
 Marketing Strategy
 Low production cost
 Fast delivery of products
 Quality
 Example: TV sets
Linking Operations and Marketing
Strategies
 Operations Strategy
 Product-focused
 Make-to-order
 Standardized products
 Low volume
 Marketing Strategy
 Low production cost
 Keeping delivery promises
 Quality
 Example: School buses
Linking Operations and Marketing
Strategies
 Operations Strategy
 Process-focused
 Make-to-stock
 Custom products
 High volume
 Marketing Strategy
 Flexibility
 Quality
 Fast delivery of products
 Example: Medical instruments
Linking Operations and Marketing
Strategies
 Operations Strategy
 Process-focused
 Make-to-order
 Custom products
 Low volume
 Marketing Strategy
 Keeping delivery promises
 Quality
 Flexibility
 Example: Large supercomputers
Strategy
Formulation &
Implementation
organization’s business strategy
 set of objectives, plans, and policies for the
organization to compete successfully
 The business strategy specifies what an
organization’s competitive advantage will be and
how this advantage will be achieved and
sustained markets
Strategy Formulation
Cond…
 Vision statements are used to express the
organization’s values and aspirations
 Mission statements express the organization’s
purpose or reason for existence
COCA-COLA COMPANY’S MISSION
STATEMENT
We exist to create value for our share owners on a long-term basis by building a
business that enhances the Coca-Cola Company’s trademarks. This also is our ultimate
commitment.
As the world’s largest beverage company, we refresh the world. We do this by
developing superior soft drinks, both carbonated and noncarbonated, and profitable
nonalcoholic beverage systems that create value for our Company, our bottling partners and
our customers.
In creating value, we succeed or fail based on our ability to perform as steward of
several key assets:
 Coca-Cola, the world’s most powerful trademark, and other highly valuable
trademarks.
 The world’s most effective and pervasive distribution system.
 Satisfied customers, who make a good profit selling our products.
 Our people, who are ultimately responsible for building this enterprise.
 Our abundant resources, which must be intelligently allocated.
 Our strong global leadership in the beverage industry in particular and in the
business world in general
Strategy…
 Mintzberg identifies five major strategy schools of thought:
1. Strategy as a plan - the required choices relate to the
paths or courses of action
2. Strategy as a pattern - view focuses on the consistency of
the choices made over time
3. Strategy as a position - focuses on choices about products
and markets
4. Strategy as a perspective - view is concerned about choices
related to the way activities are accomplished
5. Strategy as a ploy – relates to choices made to
outmaneuver the competition
Business Model…
 A business model can be viewed as a
representation of an organization’s core logic and
strategic choices for creating value and capturing
returns from the value created
 strategy is primarily concerned with making sets
of choices and the resulting business models that
reflect the choices made are tools to help further
analyze the strategy and communicate the
strategy
Haloid Xerox Inc
 It was Haloid Company
 Model 914 was used
 Followed low cost method with latest technology
Product Life Cycle…
 Introductory State
 Growth Stage
 Maturity Stage
 Decline Stage
 One approach to categorizing an organization’s
business strategy is based on its timing of
introductions of new outputs. Two researchers,
Maidique and Patch (1979), suggest the following
four product development strategies
Cond…
 First to Market
 Second to Market
 Cost Minimization or Late to Market
 Market Segmentation
Stages of a Product’s Life Cycle
Introduction Growth Maturity Decline
B&W TV
Video Recorder
CD PlayerColor Copier
Cell Phone
Internet Radio
Fax Machine
Dot-Matrix
Printer
Innovation
 Something new to market
 anything which is new to the business and its
product range is counted as innovation, even if
similar products are available elsewhere
 Innovation is frequently defined as an iterative
process aiming at the creation of new products,
processes, knowledge or services by using new or
existing scientific or technological knowledge.
You Can't Innovate Like Apple
 APPLE = INNOVATION
 Two types of people in this world
1. There are those who open their presents before
Christmas morning.
2. There are those who wait. They set their
presents under the tree and, like a child, agonize
over the enormous anticipation of what will be in
the box when they open it on Christmas morning.
Success Strategy
 10 to 3 to 1
 Paired design meetings
 Brainstorm meeting
 Apple does not do market research
  Apple has a very small team who designs their
major products
 Apple owns their entire system
 Apple focuses on a select group of products
Products..
 MAC PRODUCTS : 6
 iPOD PRODUCTS : 5
 iPHONE PRODUCTS : 2
 SOFTWARE PRODUCTS : 17
 ACCSESSORIES : 16
TOTAL Products: 46
What drives innovation
 Research & Development
 Engineer as – King - Customer is king concept
 Reason for failure of some product in the market
 Technology
to classify the innovations by type
 A modified version of an existing product range
 A new model in the existing product range
 A new product outside the existing range but in a
similar field of technology
 A totally new product in a new field of
technology.
Process Focus
 Process: Is any part of an organization that takes
inputs and transforms them into outputs
 Cycle Time: Is the average successive time
between completions of successive units
Process Planning
 Process planning is the systematic determination
of methods by which a product is to be
manufactured, economically and competitively.
 Process planning has been defined as the
subsystem responsible for the conversion of
design data to work instruction
Information Required to do Process Planning
 Qty of work to be done along with product
specifications.
 Quality of work to be completed.
 Availability of equipments, tools and personnel.
 Sequence in which operations will be performed on the
raw material.
 Name of the machine and equipments on which the
operations will be performed.
 Standard time for each operation.
 When the operation will be performed?
Process Flow Design
 A process flow design can be defined as a
mapping of the specific processes that raw
materials, parts, and subassemblies follow as
they move through a plant
 The most common tools to conduct a process flow
design include assembly drawings, assembly
charts, and operation and route sheets
Process Flowcharting
 Process flowcharting is the use of a diagram to
present the major elements of a process
 The basic elements can include tasks or
operations, flows of materials or customers,
decision points, and storage areas or queues
 It is an ideal methodology by which to begin
analyzing a process
Process Charts Symbols
Event Symbol
1. Operation
2. Storage
3. Delay (or)
Temporary Storage
4. Transport
5. Inspection
Cond…
6. Operation -cum - Transportation
7. Inspection –cum - Operation
Process Chart – Refill of a Ball Point Pen
 Unscrew cap
 Unscrew neck
 Remove old refill
 Place the refill in the barrel
 Screw the neck
 Check if ball pen writes
 Screw the cap
Polishing a material
 Start polishing machine
 Sprinkle solution of polishing Compound on the rotating table
 Hold the specimen in hand
 Place the specimen gently on the Rotating table and polish it
 Wait for few seconds
 Take away specimen to wash basin
 Wash the specimen
 Etch the specimen
 Wash the specimen again
 Dry it
 Check under microscope
 Keep specimen in the container
Flow Diagram
A flow diagram is a drawing or a diagram which is
drawn to scale. It shows the relative position of
production machineryand marks the paths followed by
men and materials.
B A
C
D
STORE
1
1
12 2
3 1
4
1 5
A Flow Diagram
STRING DIAGRAM
String Diagram is a model or a scale plan of the shop, in which
every machine or equipment is marked and a peg or pin is struck
by or in the area representing a facility. A continuous coloured
thread or string traces the path taken up by the materials or
workers while performing a particular operation. The thread when
measured gives approximately the total distance traveled by a
worker or the material.
M-1
M-2
M-3
M-4
M-5
M-6
Stock
Room
Stores
String
Peg
String Diagram
Types of Processes
Single-stage Process
Stage 1
Stage 1 Stage 2 Stage 3
Multi-stage Process
Types of Processes (Continued)
Stage 1 Stage 2
Buffer
Multi-stage Process with Buffer
A buffer refers to a storage area between
stages where the output of a stage is placed
prior to being used in a downstream stage
Other Process Terminology
 Blocking
 Occurs when the activities in a stage must stop
because there is no place to deposit the item just
completed
 If there is no room for an employee to place a
unit of work down, the employee will hold on to
it not able to continue working on the next unit
 Starving
 Occurs when the activities in a stage must stop
because there is no work
 If an employee is waiting at a work station and
no work is coming to the employee to process, the
employee will remain idle until the next unit of
work comes
Other Process Terminology (Continued)
 Bottleneck
Occurs when the limited capacity of a process
causes work to pile up or become unevenly
distributed in the flow of a process
If an employee works too slow in a multi-stage
process, work will begin to pile up in front of
that employee. In this is case the employee
represents the limited capacity causing the
bottleneck.
 Pacing
Refers to the fixed timing of the movement of
items through the process
Process Performance Metrics
 Operation time = Setup time + Run time
 Throughput time = Average time for a unit to
move through the system
Process Performance Metrics (Continued)
 Cycle time = Average time between
completion of units
 Throughput rate = 1 .
Cycle time
 Efficiency = Actual output
Standard Output
Process Performance Metrics (Continued)
 Productivity = Output
Input
Product-Flow Characteristics
 Types of Product Flow
 Line Flow
 Batch Flow
 Project Flow
Line Flow
WS 1 WS 2 WS 3
WS Task or work st at ion
Product f low
Batch Flow
WS 1 WS 3 WS 5
WS Task or work st at ion
Product f lows
WS 2 WS 4
Project Flow
St art
Task 1 Task 3
Task Task or act ivit y
Precedence relat ionship
Task 2 Task 4
End
Factors Affecting Process Choice
 Market conditions and competition
 Capital requirements
 Labor supply and cost
 Management skills
 Materials supply and cost
 State of technology
Product-Process Strategy
 Product-Process Matrix
 Product Life Cycle (PLC) stages
 Process Life Cycle stages
 Modified Product-Process Matrix
 Cross functional decision making and product-
process strategy
Product Life Cycle Stages
 Low volume-low standardization, one of a kind
 Multiple products, low volume
 Few major products, higher volume
 High volume-high standardization, commodity
product
Process Life Cycle Stages
 Jumbled flow (job shop)
 Disconnected line flow (batch)
 Connected line flow (assembly line)
 Continuous flow
PROCESS LIFE CYCLE
Process life cycles are related to product life cycles as shown
in
the following figure.
Over a period of time, manufacturing cost per unit diminishes in
mature products. The product life cycle starts from the stage of ‘start up’
and ends in the stage of ‘decline’. From product start-up to decline,
manufacturing processes undergo a change from job shop production
through batch production, assembly line production and continuous flow
production. The through-put volume, rates of process innovation and
degree of automation will also change from the Stage of start-up to the
stage of decline.
Through-put volumes and automation are low at start-up and high during
the Maturity stage.
production

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Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 

production

  • 3. Production…  “It is the step-by-step conversion of one form of material into another form through chemical or mechanical process to create or enhance the utility of the product to the user”
  • 4. Why should we study?
  • 7. Profit = Price - cost
  • 8. Cond…  Which involves  Planning  Organizing  Controlling How?
  • 9. Model of production system… Supplier Input Conversion/ Creation process Output Customer Men, Machine, Money & Method Goods & Services Who control/monitor this?
  • 10. Goods Services Tangible Intangible Can be stored Cannot be stored Low customer contact High customer contact Longer response time Shorter response time Production may be separate from consumption Produced & consumed at same place Ownership can be transfer ? Some aspects of quality is measurable Quality of service is difficult to measure
  • 11. Objectives of pm…  Right quality  Right quantity  Optimal time  Optimal cost
  • 12. Classifications of production system… Output / Product Variety Production Volume Continuous Production Mass Production Batch Production Job Shop Production
  • 13. Continuous production…  Production facilities are arranged as per the sequence of production operations  The items are made to flow through the sequence of operations through material handling devices such as conveyors, transfer devices  chemical and petrochemical industries
  • 14. Characteristics…  Material handling is fully automated.  Process follows a predetermined sequence of operations.  Planning and scheduling is a routine action  Dedicated plant and equipment with zero flexibility
  • 15. Advantages..  Standardization of product and process sequence.  Higher rate of production with reduced cycle time.  Manpower is not required for material handling as it is completely automatic.  Person with limited skills can be used on the production line.  Unit cost is lower due to high volume of production.
  • 16. Disadvantages…  Very high investment for setting flow lines.  Product differentiation is limited
  • 17. Mass production…  Manufacture of discrete parts or assemblies using a continuous process  The technique was first implemented by US automobile pioneer Henry Ford in 1908, for the manufacture of the Model T Ford automobile.
  • 18. Characteristics…  Dedicated special purpose machines having higher production capacities and output rates.  Large volume of products.  Shorter cycle time of production.  Flow of materials, components and parts is continuous  Production planning and control is easy.  Material handling can be completely automatic.
  • 19. Advantages…  Higher rate of production with reduced cycle time.  Less skilled operators are required.  Low process inventory.  Manufacturing cost per unit is low.
  • 20. Limitations…  Breakdown of one machine will stop an entire production line.  Line layout needs major change with the changes in the product design.  High investment in production facilities
  • 21. Batch production…  It is the manufacturing technique of creating a group of components at a workstation before moving the group to the next step in production  It is characterized by the manufacture of limited number of products produced at regular intervals  Eg:-beverages, pharmaceutical products, paint, fertilizer, and cement
  • 22. Advantages…  Better utilization of plant and machinery.  Promotes functional specialization.  Cost per unit is lower as compared to job order production.  Lower investment in plant and machinery.  Flexibility to accommodate and process number of products.  Job satisfaction exists for operators
  • 23. Limitations…  Material handling is complex because of irregular and longer flows.  Production planning and control is complex  Higher set up costs due to frequent changes in set up.
  • 24. Job shop production…  Manufacturing of one or few quantity of products designed and produced as per the specification of customers within prefixed time and cost  The distinguishing feature of this is low volume and high variety of products
  • 25. Characteristics…  High variety of products and low volume.  Highly skilled operators who can take up each job as a challenge because of uniqueness.  Large inventory of materials, tools, parts.  Detailed planning is essential for sequencing the requirements of each product, capacities for each work centre and order priorities
  • 26. Limitations…  Higher cost due to frequent set up changes.  Production planning is complicated.  Larger space requirements
  • 27. Operations functions…  Location of facilities  Plant layouts and material handling  Product design  Process design  Production and planning control  Quality control  Materials management  Maintenance management.
  • 28. 1. Location facilities…  It’s a geographical factor  3M have their corporate activity including R & D in Texas  BMW assembles the Z3 sports car in South Carolina What made them to choose it?
  • 29. Texas…  Place for high intellectual capital  Approximately $4.0 billion of federal R&D funds are spent each year in Texas  One of the top 50 states in terms of the amount of federal R&D dollars received annually  US geological survey  The Southern Plains Agricultural Research Center  The Brazos Field Research Station is a unit of the Columbia Environmental Research Center…etc
  • 30. Cond…  Proximity of customer  Business climate  Total cost  Infrastructure  Quality of labour  Competitive advantage  Political issues/involvement "We deliberately chose a country within the EU with a politically and economically stable climate ...the good relationship we have with the NFIA (Netherlands Foreign Investment Agency)and the Dutch government is very much appreciated and respected by Eastman!"  Godefroy A. Motte, Vice President and Managing Director, Eastman Chemical (EMEA)
  • 31. 2. Plant Layout & Material Handling  “Plant layout is a plan of an optimum arrangement of facilities including personnel, operating equipment, storage space, material handling equipments and all other supporting services along with the design of best structure to contain all these facilities”.
  • 32. 3. Product Design…  Conversion of idea into reality  It’s a survival and growth strategy  Need identification  Marketing  Product development  Manufacturing
  • 33. 4, Process design…  Process design is a macroscopic decision-making of an overall process route for converting the raw material into finished goods  selection of a process, choice of technology, process flow analysis
  • 34. 5. Production Planning & Controlling  Planning - what to do, how to do it, when to do it and who is to do it. Planning bridges the gap from where we are, to where we want to go  Scheduling - determines the programme for the operations. Scheduling may be defined as ‘the fixation of time and date for each operation’ as well as it determines the sequence of operations
  • 35. Cond…  Aggregate planning  Master Production Schedule  Materials Requirement Planning  Capacity Planning  Scheduling & Control
  • 36. 6. Quality Control…  ‘a system that is used to maintain a desired level of quality in a product or service’.  It is a systematic control of various factors that affect the quality of the product  Quality control aims at prevention of defects at the source, relies on effective feed back system and corrective action procedure
  • 37. 7. Maintenance Management…  To achieve minimum breakdown and to keep the plant in good working condition at the lowest possible cost.  To keep the machines and other facilities in such a condition that permits them to be used at their optimal capacity without interruption.  To ensure the availability of the machines, buildings and services required by other sections of the factory for the performance of their functions at optimal return on investment
  • 38. Concept of Productivity  Different things to different person  Universal concept: Output to Input
  • 39. Significance of productivity  Importance towards economic growth & development  Three sources of growth 1. Traditional source of growth 2. Institutional innovation 3. Technological progress
  • 40. Impact of productivity  Large supply of consumer goods and capital goods  High earnings  Strengthening the economic foundation of human well being  Improvement in working and living conditions
  • 41. Model of low productivity trap
  • 42. Measurement of productivity  productivity measurement is the quantification of both the output and input resources of a productive system  Problem here is : input – aggregate one  Traditional method: index-number approach - A measure or index of aggregate output divided by the observed quantity of a single input thus became the earliest approach to productivity measurement
  • 43. Cond…  Latest Methodology: Total Factor Productivity (TFP)  Aggregate of all inputs & outputs
  • 44. Improve productivity…  Increase output for the same input  Decreased input for the same output  Proportionate increase in the output is more than the proportionate increase in the input  Proportionate decrease in the input is more than the proportionate increase in the output  Simultaneous increase in the output with decrease in the input
  • 45.
  • 46. Evolutions of OM  From craft or job shops to conventional mass production and then to flexible design and production systems  In two directions 1. Variety in Product design 2. Use of automation
  • 47. Cond…  Craft production - non standard input/output/process - high skilled labour - produced unique product  Later 1800’s – economies of scale - standard input/output/process - less skilled labour - less production cost - similar kind of product
  • 48. Cond…  Difficult to change  the experience of Ford and its Model T production facilities in the 1920s to demonstrate how a company can face bankruptcy by pushing process rationalization and scale economies too far -- for example  NIRMA washing powder
  • 49. Cond..  Moved from Economies of scale to Economies of scope - developing interchangeable components - dividing and specializing labor - automating tasks - Use of CAD/CAM, FMS, CIM - Production cost is reduced
  • 50. Lean manufacturing…  Lean is about doing more with less  Taiichi Ohno  focused on eliminating waste and empowering workers, reduced inventory and improved productivity
  • 51. 10 rules of lean production… 1. Eliminate waste  2. Minimize inventory  3. Maximize flow  4. Pull production from customer demand  5. Meet customer requirements  6. Do it right the first time  7. Empower workers  8. Design for rapid changeover  9. Partner with suppliers  10. Create a culture of continuous improvement (Kaizen)
  • 52. Types of waste…  Defects  Waiting  Over production  Transportation  Inventory  Complexity  Unused creativity
  • 54. Definition…  Strategy specifying how the firm will employ its production capabilities to support its corporate strategy.  Operations strategy is the total pattern of decisions which shape the long-term capabilities of any type of operations and their contribution to the overall strategy, through the reconciliation of market requirements with operations resources.  Operations strategy is the total patterns of decisions and actions which set the role, objectives and activities of the operation so that they contribute to, and support, the organisation’s business strategy
  • 55. Order – Winners & Qualifiers To be present in the market Quality Price Reputation Reliability To be a winner in the market Best Quality Low Price Consistant Reliability Timely delivery
  • 56. Competing Priorities  Quality  Lead Time  Cost  Flexibility
  • 57. Dimensions of Quality  Performance Does the product or service do what it is supposed to do, within its defined tolerances?  Features Does the product or services possess all of the features specified, or required for its intended purpose?  Reliability Will the product consistently perform within specifications?
  • 58. Cond…  Durability How long will the product perform or last, and under what conditions?  Serviceability Is the product relatively easy to maintain and repair?  Aesthetics The way a product looks is important to end- users
  • 59. Cond…  Perception Perception is reality. The product or service may possess adequate or even superior dimensions of quality, but still fall victim to negative customer or public perceptions
  • 60. Time…  Manufacturing Lead Time  Product Introduction  Delivery Lead Time  Frequency of Delivery
  • 61. Price & Cost  producing high volumes of standardized products in hopes of taking advantage of economies of scale and experience curve effects  Involves Manufacturing Cost  Running cost  Service cost  Value added
  • 62. Flexibility…  Customization  Variety  Volume Flexibility  Material quality - ability to cope with incoming materials of varying quality.  New product - ability to cope with the introduction of new products.  Modification - ability to modify existing products.
  • 63. Developing Operations Strategy… Corporate Mission Product/Service Plan Competitive Priorities Cost, Time, Quality, and Flexibility Elements of Operations Strategy • Positioning the Production System • Product/Service plans • Outsourcing Plans • Process and technology Plans • Strategic allocation of Resources • Facility Plans: Capacity, Location, and Layout Business Strategy
  • 64. Positioning the Production System  Select the type of product design  Standard  Custom  Select the type of production processing system  Product focused  Process focused  Select the type of finished-goods inventory policy  Produce-to-stock  Produce-to-order
  • 65. Product/Service Plans As a product is designed, all the detailed characteristics of the product are established. Each product characteristic directly affects how the product can be made. How the product is made determines the design of the production system.
  • 66. Outsourcing Plans  Outsourcing refers to hiring out or subcontracting some of the work that a company needs to do.  This strategy is being used more and more as companies strive to operate more efficiently.  Outsourcing has many advantages and disadvantages.  Companies try to determine the best level of out-sourcing to achieve their operations & business goals.  More outsourcing requires a company to have less equipment, fewer employees, and a smaller facility.
  • 67. Cond…  A company might outsource any of the following manufacturing related functions:  Designing the product  Purchasing the basic raw materials  Processing the subcomponents, subassemblies, major assemblies, and finished product  Distributing the product
  • 68. Cond…  Many companies even outsource some service functions such as:  Payroll  Billing  Order processing  Developing/maintaining a website  Employee recruitment  Facility maintenance
  • 69. Strategic Allocation of Resources  For most companies, the vast majority of the firm’s resources are used in production/operations.  Some or all of these resources are limited.  The resources must be allocated to products, services, projects, or profit opportunities in ways that maximize the achievement of the operations objectives.
  • 70. Facility Plans  How to provide the long-range capacity to produce the firm’s products/services is a critical strategic decision.  The location of a new facility may need to be decided.  The internal arrangement (layout) of workers, equipment, and functional areas within a facility affects the ability to provide the desired volume, quality, and cost of products/services.
  • 71. Operations Strategy in Global Economy
  • 72. Case  KMART & WALL MART  1987 Kmart was clearly dominating the discount chain race  sales of $25.63 billion to Wal-Mart’s $15.96 billion – Twice as many as supply chain/stores  January 1991, Wal-Mart had overtaken Kmart, with sales of $32.6 billion to Kmart’s sales of $29.7 billion  At this stage WALL MART had 1721 to Kmart’s 2330
  • 73. Cond…  dominant discount chain, with sales of $188.1 billion to Kmart’s $36.4 billion  During 1995 Kmart’s market share declined from 34.5 percent to 22.7 percent, while Wal-Mart’s increased from 20.1 percent to 41.6 percent Reason…Guess?
  • 74. Reason for Success…  Invest heavily in national television campaigns using high-profile spokespeople  invested heavily in operations in an effort to lower costs  Wal-Mart developed a companywide computer system to link cash registers to headquarters,  Further, the use of scanners at the checkout stations eliminated the need for price checks
  • 75. Cond…  Kmart adopted a new strategy to compete with Wal-Mart—merging with Sears, Roebuck & Co. in March 2005 to gain potential synergies through cross-selling and other retail sales techniques  Nothing was worked out  By year-end 2007, Wal-Mart rang up sales of $379 billion while Sears sales were $51 billion  Wal-Mart had 7262 while Sears stayed at 3800
  • 76. Strategy & Competetiveness  Competitiveness for a nation is the degree to which it can, under free and fair market conditions, produce goods and services that meet the test of international markets
  • 77. Factors Affecting Today’s Global Business Conditions  Reality of global competition  Quality, customer service, and cost challenges  Rapid expansion of advanced technologies  Continued growth of the service sector  Scarcity of operations resources  Social responsibility issues
  • 78. Reality of Global Competition  Changing nature of world business  Multinational companies  Strategic alliances and production sharing  Fluctuation of international financial conditions
  • 79. Changing Nature of World Business  The US gross domestic product (GDP) is, at $10 trillion, the largest in the world.  Companies all over the globe are aggressively exporting their products/services to the US  Many US companies are targeting foreign markets to shore up profits.  The global economy that interconnects the economies of all nations has been termed the global village.  One of the most important new markets is China.
  • 80. Strategic Alliances  Strategic alliances are joint ventures among international companies to exploit global business opportunities.  Alliances are often motivated by  Product or production technology  Market access  Production capability  Pooling of capital
  • 81. Strategic Alliances General Motors (US) & Kia Motor Corp. (S.K.) Kia might help sell and market GM cars in South Korea Renault (France) & City of Moscow Manufacture 100,000 vehicles annually near Moscow Sino Aerospace Invest- ment Corp. (Taiwan) & Swearingen Aircraft (US) Forming Texas-based Sino Swearingen Aircraft Co.
  • 82. Strategic Alliances  Japanese companies have long practiced keiretsu, the linking of companies into industrial groups.  A financial keiretsu links companies together with cross-holding of shares, sales and purchases within the group, and consultation.  A production keiretsu is a web of interlocking relationships between a big manufacturer (Toyota) and its suppliers.
  • 83. Production Sharing  Production sharing means that a product might be designed and financed in one country, its materials produced in other countries, assembled in another country, and sold in yet other countries.  The country that is the highest-quality, lowest- cost producer for a particular activity would perform that portion of the production of the product.
  • 84. Production Sharing  The Mercury Capri automobile is an example:  Designed in Italy  most of its components made in Japan  assembled in Australia  sold in the U.S  NOKIA
  • 85. Pros and Cons of Globalization  Pros (Pluses)  Productivity grows more quickly (living standards can go up faster)  Global competition and cheap imports keep a lid on prices  Open economy spurs innovation (with fresh ideas from abroad)  Export jobs often pay more than other jobs  US has more access to foreign investment (keeps interest rates low)
  • 86. Pros and Cons of Globalization  Cons (Minuses) Jobs lost due to imports or production shifts abroad Most displaced workers find new jobs that pay less Workers face pay-cuts demands from employers Service and white-collar jobs are increasingly vulnerable
  • 87. International Financial Conditions  International financial conditions are complex due to:  inflation  fluctuating currency exchange rates  turbulent interest rates  volatility of international stock markets  huge national debts of some countries
  • 88. International Financial Conditions  The Dollar Versus the Yen and the Mark Year Yen per Dollar Mark per Dollar 1975 305 2.7 1980 215 2.0 1985 210 2.4 1990 135 1.6 1995 85 1.4 2000 108 2.2
  • 89. International Financial Conditions  Example of Currency Exchange Rate Changes  A product produced and sold in the US for $1 would have sold in Japan for 135 yen in 1990 and 85 yen in 1995, a price decrease of 37%.  A product produced and sold in Japan for 135 yen in 1990 and sold for $1 in the US would have sold in the US for $1.57 in 1995, a 57% price increase.
  • 90. International Financial Conditions  Due, in part, to the fall in the value of the dollar between 1975 and 1995, the following occurred:  Prices of US products/services abroad fell and demand increased  Japan and other countries built factories in US  Japanese manufacturers moved upscale toward higher priced products
  • 91. Quality, Service, and Cost Challenges  Quality  The goal of adequate quality must be replaced with the objective of perfect product and service quality.  The entire corporate culture must be redirected and committed to the ideal of perfect quality.  All employees must be empowered to act.  A commitment to continuous improvement has to be organization-wide.
  • 92. Quality, Service, and Cost Challenges  Customer Service  Companies must quickly develop innovative products and respond quickly to customers’ needs.  Organizational structures must be made more horizontal to quickly accommodate change.  Multidisciplined teams must have decision-making authority, responding better to the marketplace.  Large, unwieldy companies are spinning off whole business units making them autonomous businesses that can compete with small, aggressive competitors.  Agilent Technologies spun out of Hewlett-Packard in 1999, formed from HP's former test-and- measurement equipment division
  • 93. Quality, Service, and Cost Challenges  Cost Cost-cutting measures being used include: Moving production to low-labor-cost countries Negotiating lower labor rates with unions and workers Automating processes to reduce the amount of labor needed, particularly processes that are labor intensive.
  • 94. Advanced Technologies  The use of automation is one of the most far- reaching developments to affect manufacturing and services in the past century.  The initial cost of these assets is high.  The benefits go far beyond a reduction in labor costs.  Increased product/service quality  Reduced scrap and material costs  Faster responses to customer needs  Faster introduction of new products and services
  • 95. Advanced Production Technology  Computer-aided design (CAD) - allows engineers to design products directly on computer terminals  Computer-aided manufacturing (CAM) - translates CAD information into machinery instructions  Flexible manufacturing systems (FMS) - clusters of automated machinery produce a variety of products  Automated storage & retrieval systems (ASRS) - computer- controlled warehouses  Automatic identification systems (AIS) - data is “read” into computers using bar coding and the like
  • 96. Continued Growth of Service Sector  A robust service sector helps support the manufacturing sector.  There is much opportunity for quality improvement in US service firms.  Many operations managers are being employed in services.  Planning, analyzing, and controlling approaches from manufacturing are being adapted to service systems.  The US service sector, like the manufacturing sector, must streamline and improve operations if it is to survive.
  • 97. Scarcity of Operations Resources  Raw materials like titanium, nickel, coal, natural gas, water, and petroleum products are periodically unavailable or in short supply.  A shortage of any necessary input to a conversion subsystem, including skilled personnel, can be a challenge for an operations manager.  An important issue in the formation of business strategy is how to allocate scarce resources among business opportunities.
  • 98. Social-Responsibility Issues  Corporate attitudes are evolving from doing what companies have a legal right to do, to doing what is right.  Factors influencing this evolution include:  Consumer attitude -- Consumers are expressing their likes/dislikes by such means as stockholder meetings, liability suits, and buying preferences.  Self-interests -- Companies realize that profits will be greater if they act responsibly.
  • 99. Social-Responsibility Issues  Environmental Impact  Product-Safety Impact  Employee Impact
  • 100. Social-Responsibility Issues  Environmental Impact Concerns about the global environment include:  Landfill waste reduction  Recycling  Energy conservation  Chemical spills  Acid rain  Radioactive waste disposal  … and more
  • 101. Social-Responsibility Issues  Environmental Impact  There is a need for standardizing government regulations of the environment.  Otherwise, companies will gravitate to the less- regulated countries.  The International Organization for Standardization has developed a set of environmental guidelines called ISO 14000.
  • 102. Social-Responsibility Issues  Product-Safety Impact Harm to people or animals that results from poor product design can:  Damage a company’s reputation  Require a large expense to remedy  Cause governments to impose more regulations
  • 103. Social-Responsibility Issues  Employee Impact Employee benefits and policies include:  Safety and health programs  Fair hiring and promotion practices  Family leave  Health care  Retirement benefits  Educational assistance  … and more
  • 104. Linking Operations and Marketing Strategies  Operations Strategy  Product-focused  Make-to-stock  Standardized products  High volume  Marketing Strategy  Low production cost  Fast delivery of products  Quality  Example: TV sets
  • 105. Linking Operations and Marketing Strategies  Operations Strategy  Product-focused  Make-to-order  Standardized products  Low volume  Marketing Strategy  Low production cost  Keeping delivery promises  Quality  Example: School buses
  • 106. Linking Operations and Marketing Strategies  Operations Strategy  Process-focused  Make-to-stock  Custom products  High volume  Marketing Strategy  Flexibility  Quality  Fast delivery of products  Example: Medical instruments
  • 107. Linking Operations and Marketing Strategies  Operations Strategy  Process-focused  Make-to-order  Custom products  Low volume  Marketing Strategy  Keeping delivery promises  Quality  Flexibility  Example: Large supercomputers
  • 109. organization’s business strategy  set of objectives, plans, and policies for the organization to compete successfully  The business strategy specifies what an organization’s competitive advantage will be and how this advantage will be achieved and sustained markets
  • 111. Cond…  Vision statements are used to express the organization’s values and aspirations  Mission statements express the organization’s purpose or reason for existence
  • 112. COCA-COLA COMPANY’S MISSION STATEMENT We exist to create value for our share owners on a long-term basis by building a business that enhances the Coca-Cola Company’s trademarks. This also is our ultimate commitment. As the world’s largest beverage company, we refresh the world. We do this by developing superior soft drinks, both carbonated and noncarbonated, and profitable nonalcoholic beverage systems that create value for our Company, our bottling partners and our customers. In creating value, we succeed or fail based on our ability to perform as steward of several key assets:  Coca-Cola, the world’s most powerful trademark, and other highly valuable trademarks.  The world’s most effective and pervasive distribution system.  Satisfied customers, who make a good profit selling our products.  Our people, who are ultimately responsible for building this enterprise.  Our abundant resources, which must be intelligently allocated.  Our strong global leadership in the beverage industry in particular and in the business world in general
  • 113. Strategy…  Mintzberg identifies five major strategy schools of thought: 1. Strategy as a plan - the required choices relate to the paths or courses of action 2. Strategy as a pattern - view focuses on the consistency of the choices made over time 3. Strategy as a position - focuses on choices about products and markets 4. Strategy as a perspective - view is concerned about choices related to the way activities are accomplished 5. Strategy as a ploy – relates to choices made to outmaneuver the competition
  • 114. Business Model…  A business model can be viewed as a representation of an organization’s core logic and strategic choices for creating value and capturing returns from the value created  strategy is primarily concerned with making sets of choices and the resulting business models that reflect the choices made are tools to help further analyze the strategy and communicate the strategy
  • 115. Haloid Xerox Inc  It was Haloid Company  Model 914 was used  Followed low cost method with latest technology
  • 116. Product Life Cycle…  Introductory State  Growth Stage  Maturity Stage  Decline Stage  One approach to categorizing an organization’s business strategy is based on its timing of introductions of new outputs. Two researchers, Maidique and Patch (1979), suggest the following four product development strategies
  • 117. Cond…  First to Market  Second to Market  Cost Minimization or Late to Market  Market Segmentation
  • 118. Stages of a Product’s Life Cycle Introduction Growth Maturity Decline B&W TV Video Recorder CD PlayerColor Copier Cell Phone Internet Radio Fax Machine Dot-Matrix Printer
  • 119. Innovation  Something new to market  anything which is new to the business and its product range is counted as innovation, even if similar products are available elsewhere  Innovation is frequently defined as an iterative process aiming at the creation of new products, processes, knowledge or services by using new or existing scientific or technological knowledge.
  • 120. You Can't Innovate Like Apple  APPLE = INNOVATION  Two types of people in this world 1. There are those who open their presents before Christmas morning. 2. There are those who wait. They set their presents under the tree and, like a child, agonize over the enormous anticipation of what will be in the box when they open it on Christmas morning.
  • 121. Success Strategy  10 to 3 to 1  Paired design meetings  Brainstorm meeting  Apple does not do market research   Apple has a very small team who designs their major products  Apple owns their entire system  Apple focuses on a select group of products
  • 122. Products..  MAC PRODUCTS : 6  iPOD PRODUCTS : 5  iPHONE PRODUCTS : 2  SOFTWARE PRODUCTS : 17  ACCSESSORIES : 16 TOTAL Products: 46
  • 123. What drives innovation  Research & Development  Engineer as – King - Customer is king concept  Reason for failure of some product in the market  Technology
  • 124. to classify the innovations by type  A modified version of an existing product range  A new model in the existing product range  A new product outside the existing range but in a similar field of technology  A totally new product in a new field of technology.
  • 125. Process Focus  Process: Is any part of an organization that takes inputs and transforms them into outputs  Cycle Time: Is the average successive time between completions of successive units
  • 126. Process Planning  Process planning is the systematic determination of methods by which a product is to be manufactured, economically and competitively.  Process planning has been defined as the subsystem responsible for the conversion of design data to work instruction
  • 127. Information Required to do Process Planning  Qty of work to be done along with product specifications.  Quality of work to be completed.  Availability of equipments, tools and personnel.  Sequence in which operations will be performed on the raw material.  Name of the machine and equipments on which the operations will be performed.  Standard time for each operation.  When the operation will be performed?
  • 128. Process Flow Design  A process flow design can be defined as a mapping of the specific processes that raw materials, parts, and subassemblies follow as they move through a plant  The most common tools to conduct a process flow design include assembly drawings, assembly charts, and operation and route sheets
  • 129. Process Flowcharting  Process flowcharting is the use of a diagram to present the major elements of a process  The basic elements can include tasks or operations, flows of materials or customers, decision points, and storage areas or queues  It is an ideal methodology by which to begin analyzing a process
  • 130. Process Charts Symbols Event Symbol 1. Operation 2. Storage 3. Delay (or) Temporary Storage 4. Transport 5. Inspection
  • 131. Cond… 6. Operation -cum - Transportation 7. Inspection –cum - Operation
  • 132. Process Chart – Refill of a Ball Point Pen  Unscrew cap  Unscrew neck  Remove old refill  Place the refill in the barrel  Screw the neck  Check if ball pen writes  Screw the cap
  • 133. Polishing a material  Start polishing machine  Sprinkle solution of polishing Compound on the rotating table  Hold the specimen in hand  Place the specimen gently on the Rotating table and polish it  Wait for few seconds  Take away specimen to wash basin  Wash the specimen  Etch the specimen  Wash the specimen again  Dry it  Check under microscope  Keep specimen in the container
  • 134. Flow Diagram A flow diagram is a drawing or a diagram which is drawn to scale. It shows the relative position of production machineryand marks the paths followed by men and materials. B A C D STORE 1 1 12 2 3 1 4 1 5 A Flow Diagram
  • 135. STRING DIAGRAM String Diagram is a model or a scale plan of the shop, in which every machine or equipment is marked and a peg or pin is struck by or in the area representing a facility. A continuous coloured thread or string traces the path taken up by the materials or workers while performing a particular operation. The thread when measured gives approximately the total distance traveled by a worker or the material. M-1 M-2 M-3 M-4 M-5 M-6 Stock Room Stores String Peg String Diagram
  • 136. Types of Processes Single-stage Process Stage 1 Stage 1 Stage 2 Stage 3 Multi-stage Process
  • 137. Types of Processes (Continued) Stage 1 Stage 2 Buffer Multi-stage Process with Buffer A buffer refers to a storage area between stages where the output of a stage is placed prior to being used in a downstream stage
  • 138. Other Process Terminology  Blocking  Occurs when the activities in a stage must stop because there is no place to deposit the item just completed  If there is no room for an employee to place a unit of work down, the employee will hold on to it not able to continue working on the next unit  Starving  Occurs when the activities in a stage must stop because there is no work  If an employee is waiting at a work station and no work is coming to the employee to process, the employee will remain idle until the next unit of work comes
  • 139. Other Process Terminology (Continued)  Bottleneck Occurs when the limited capacity of a process causes work to pile up or become unevenly distributed in the flow of a process If an employee works too slow in a multi-stage process, work will begin to pile up in front of that employee. In this is case the employee represents the limited capacity causing the bottleneck.  Pacing Refers to the fixed timing of the movement of items through the process
  • 140. Process Performance Metrics  Operation time = Setup time + Run time  Throughput time = Average time for a unit to move through the system
  • 141. Process Performance Metrics (Continued)  Cycle time = Average time between completion of units  Throughput rate = 1 . Cycle time  Efficiency = Actual output Standard Output
  • 142. Process Performance Metrics (Continued)  Productivity = Output Input
  • 143. Product-Flow Characteristics  Types of Product Flow  Line Flow  Batch Flow  Project Flow
  • 144. Line Flow WS 1 WS 2 WS 3 WS Task or work st at ion Product f low
  • 145. Batch Flow WS 1 WS 3 WS 5 WS Task or work st at ion Product f lows WS 2 WS 4
  • 146. Project Flow St art Task 1 Task 3 Task Task or act ivit y Precedence relat ionship Task 2 Task 4 End
  • 147. Factors Affecting Process Choice  Market conditions and competition  Capital requirements  Labor supply and cost  Management skills  Materials supply and cost  State of technology
  • 148. Product-Process Strategy  Product-Process Matrix  Product Life Cycle (PLC) stages  Process Life Cycle stages  Modified Product-Process Matrix  Cross functional decision making and product- process strategy
  • 149. Product Life Cycle Stages  Low volume-low standardization, one of a kind  Multiple products, low volume  Few major products, higher volume  High volume-high standardization, commodity product
  • 150. Process Life Cycle Stages  Jumbled flow (job shop)  Disconnected line flow (batch)  Connected line flow (assembly line)  Continuous flow
  • 151. PROCESS LIFE CYCLE Process life cycles are related to product life cycles as shown in the following figure. Over a period of time, manufacturing cost per unit diminishes in mature products. The product life cycle starts from the stage of ‘start up’ and ends in the stage of ‘decline’. From product start-up to decline, manufacturing processes undergo a change from job shop production through batch production, assembly line production and continuous flow production. The through-put volume, rates of process innovation and degree of automation will also change from the Stage of start-up to the stage of decline. Through-put volumes and automation are low at start-up and high during the Maturity stage.

Editor's Notes

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