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Enthusiasts want to connect online with people who embrace their passions. The most passionate among them, the Brand Champions, are the catalyst that helps build your brand. Meeting the needs of Brand Champions requires thoughtful online strategies that leverage their passion for your brand and provide the tools to influence the online masses.
Drawing on experiences with Trek Bikes, Burton Snowboards, Old Town Canoe, VW, Wolverine and Travel Wisconsin, Bryan Rasch from Hanson Dodge shows how to create an online experience that stays fresh and compelling, and connects site visitors to your brand.
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