Savvy Shoppers
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Retail sales may send consumers to their happy places yet they are increasingly wise to the marketer’s ways. While the majority of consumers are drawn to sales or discount pricing, the Internet has created an entirely new strategic consumer that companies need to be aware of. The rise of social networking helps consumers share information and figure out pricing patterns. As businesses become more sophisticated, so too do consumers.
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This document summarizes the results of a survey on marketing and personalization conducted with 1,002 Japanese consumers in August 2021. Some key findings include:
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- Helpful information and personalized recommendations are most likely to drive brand loyalty.
- Consumers find tailored communications via email, websites and apps most important. They care less about personalized digital ads.
- Email is the preferred channel for receiving offers, though younger consumers are more open to social media, text or chatbots.
- Timeliness and relevancy are most important for making email marketing useful. Frequency
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As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
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ĐỪNG BỎ LỠ BÁO CÁO #SIÊU_HOT này
Mua hàng Thương mại điện tử/ online ngày càng gia tăng, đạt 61% so với 47% vào năm trước
Kênh đặt hàng chính là Mobile app
Thực phẩm trở thành mặt hàng phổ biến được mua online trong mùa Covid-19
Mặc dù thanh toán bằng tiền mặt vẫn phổ biến, tuy nhiên phương thức không tiền mặt gia tăng đáng kể
Tốc độ giao hàng trở thành một trong những động lực thúc đẩy gia tăng mua hàng online
Shopee gia tăng sự hiện diện nhờ vào chính sách giá cả, đa dạng chủng loại sản phẩm và hình ảnh mua hàng vui vẻ.
------***-------
#VIETNAM_MARKET_REPORT_COMMUNITY
#REPORT #REPORT #Digital_Hub_for_e-Business
VIA: #WORLDLINE_TECHNOLOGY
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This document outlines 5 ways retailers can boost holiday marketing revenue with big data. It discusses:
1) Understanding customer preferences like in-store vs. online shopping from analytics and offering relevant promotions. Customers who engage across channels are worth 2x as much.
2) Driving up-sells and cross-sells through targeted emails, increasing one retailer's additional sales 13-fold.
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Tech-Talk Tuesday: 2018 Shopper Study—Personalization, Promotions & Privacy
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