1. Optical Services Product Manager
Kaiser Permanente (KP) is among the nation’s leading providers of integrated healthcare delivery. KP’s eye care
services (Vision Essentials by Kaiser Permanente) has an immediate opening for a Product Manager,who will be
responsible for the overall success of the ophthalmic lens product line, consumer & market research,digital
marketing strategy, and other strategic projects in northern California. The position is based in Richmond, CA.
To apply, submit your resume on kp.org under job posting #535310 – Managerial Consultant.
Please note that the job description on jobs.kp.org is more general, so will not match this description.
Key Duties
 Strategic planning & marketing
- Sets strategic direction for the product line, including product selection, mix, pricing, and positioning.
- Understands market trends, competitor offerings, and the approach of other Kaiser Permanente regions.
Synthesizes this information into a consistent lens strategy for the northern California region. Coordinates
lens strategy with other products, such as frames.
- Analyzes market segments and develops distinct approaches for target groups. Conducts customer and
stakeholder surveys to ensure product messaging is consistent and targeted.
- Tracks product performance against internal and external benchmarks. Analyzes data to isolate key
drivers. Identifies and implements changes to improve performance.
- Introduces new products/enhancements to meet customer needs and respond to the competitive landscape.
- Creates and implements marketing and promotional strategies and tactics to improve product awareness.
- Develops, coordinates and presents product training to Opticians and Optometrists.
- Sets strategic direction for overall digital marketing strategy for Optical Services. Researches possible
tactics, makes recommendations, and implements plan.
 Project management & implementation
- Leads cross-functional teams to implement lens strategy,including coordination with Sales & Operations,
Lab, IT, Finance and other functions.
- Works with IT on the set-up and maintenance of systems to place local orders and track performance.
- Works with manufacturing to ensure adequate inventory and problem solve quality issues.
- Gathers product feedback from local Optical Centers and generates buy-in for strategy.
- Manages vendor relations. Works with national team to negotiate product formulary.
 Financial analysis & market research
- Conducts financial analysis on the impact of product changes and introductions (i.e. ROI, revenue/profit
projections, break-even analyses).
- Researches the marketplace,including consumer needs and preferences. Analyzes the data to inform
overall product strategy and tactics. Analyzes the competitive landscape and maps competitor tactics.
- Promotes and evaluates the use of new technologies and industry leading trends.
Key Skills Needed
 Strategic planning (product strategy –pricing, positioning, understanding consumer/competitive market)
 Project management (strategy implementation, workplanning, facilitation, change management).
 Analysis (financial, competitive, market research,performance tracking, problem solving).
 Communication (i.e. able to deliver concise and compelling product information to different audiences.)
 Collaboration (lead cross-functional teams,gather feedback & incorporate into comprehensive strategy)
 Persuasion/influence (make clear recommendations, generate buy-in, manage objections).
 Operations & logistics management (dive into processes in any area that impacts lens performance)
Education & Experience
 Master's degree preferred.
 Bachelor's degree in business administration, economics, health care administration, public health
administration, or other related field required, OR four years of experience in a directly related field.
 Minimum four years of related experience required. Healthcare experience preferred.
 Must be able to work in a Labor/Management Partnership environment.