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www.productschool.com
PM from Home by eBay Head of PM
Strategy & Operations
CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS
Corporate
Training
Level up your team’s Product
Management skills
Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES
Product
Management
@Home
Evan P. Thomas
Senior Manager, Product Management
ebay Head of Buyer Experience Strategy & Operation (“COO”)
Product
Leads
Product
Managers
Product VP
Agenda Today:
● Problems facing Remote Product Management
● Helpful Unlocks (could any work for you?)
➢ Strategy
It’s Okay to Not be a “Visionary”
➢ Execution
Time Prioritization is just as important as Customer
Prioritization
➢ Leadership
Navigating Human Connection and Motivations
Problems facing
PM @Home
Technology
Needs
Legal
Needs
Regional
Needs
Customer
Needs
Strategy/
Business
Needs
Product
Manager
P
l
a
t
f
o
r
m
S
c
a
l
a
b
i
l
i
t
y
Task
1
Task 2
Prioritizing
Grooming
N
e
w
C
a
p
a
b
i
l
i
t
y
M
a
r
k
e
t
A
n
a
l
y
s
i
s
Customer Problems
B
r
o
k
e
n
T
r
a
c
k
i
n
g
S
ca
la
b
ili
ty
&
A
rc
h
it
e
ct
u
ra
l
R
e
q
u
ir
e
m
e
n
ts
C
u
s
t
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m
e
r
P
a
i
n
P
o
i
n
t
S
c
a
l
a
b
i
l
i
t
y
N
e
e
d
s
New
Features
C
u
s
t
o
m
e
r
C
o
m
p
l
P
o
o
l
U
p
g
r
a
d
e
Production
B
ug
N
e
w
P
r
o
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l
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g
y
R
e
q
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N
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w
C
a
p
a
b
il
it
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s
Specific
Technical
Requirements
It’s okay not to be a
“visionary”
Task
1
Task 2
D
a
ta
In
d
ic
a
ti
n
g
C
u
st
o
m
e
r
P
ro
b
le
m
s
C
u
s
t
o
m
e
r
C
o
m
p
l
a
i
n
t
I
m
p
r
o
v
e
m
e
n
t
s
N
e
w
O
p
p
o
r
t
u
n
i
t
ie
s
Problem solving
customer needs
Market
assessments
Define success
for winners
Revenue
modeling
Selecting
winners
Empathizing with
customer needs
Estimating potential
impact
(from all sources)
Translating winners
into product lifecycle
requirements
Driving program
execution
Interpret behavioral
data into future
learnings
Evangelizing
potential solutions
Gauging
success
Resource allocation
balancing
Problem solving
customer needs
Market
assessments
Define success
for winners
Revenue
modeling
Selecting
winners
Empathizing with
customer needs
Estimating potential
impact
(from all sources)
Translating winners
into product lifecycle
requirements
Driving program
execution
Interpret behavioral
data into future
learnings
Evangelizing
potential solutions
Gauging
success
Resource allocation
balancing
“Visionary skills”
that benefit from
collaboration and
storytelling in-the-room
Problem solving
customer needs
Market
assessments
Define success
for winners
Revenue
modeling
Selecting
winners
Empathizing with
customer needs
Estimating potential
impact
(from all sources)
Translating winners
into product lifecycle
requirements
Driving program
execution
Interpret behavioral
data into future
learnings
Evangelizing
potential solutions
Gauging
success
Resource allocation
balancing
“Incubation skills”
that benefit from deep,
in-depth desk time, then
sharing with one another
Time prioritization
Is almost as important as
customer prioritization
It’s nice to be
needed! But it can
be time consuming.
“Visionary” skills and
“Incubation” skills
both require
collaboration.
Your sprint team
relies on your
deliverables, and
your energy.
Avg. PM
Work Day
9:00 Meet with Europe
9:30 Sprint Standup
10:00
10:30 Manager 1-to-1
11:00
11:30
Strategy Session with PM
Team
12:00
12:30 Design Review
1:00 Analytics Readout
1:30
Market Discovery
2:00
2:30
3:00 Legal Meeting
3:30 Marketing Campaigns
4:00
4:30 Backlog Grooming
“ON” vs. “OFF”
Time
9:00 Meet with Europe
9:30 Sprint Standup
10:00 Manager 1-to-1
10:30 Design Review
11:00
“Off Time”
11:30
12:00
12:30
1:00
Market Discovery
1:30
2:00
Strategy Session with the PM
Team
2:30
3:00
“Off Time”
3:30
4:00
4:30
Estimation model for
several features while
listening to Spotify
Talk with some
customers on Reddit, and
walk the dogs
Risks to look out for!
Missing out on
critical decisions or
exposure.
Keep yourself
productive during
“off” time.
How you engage
during your limited
“on” windows.
1 2 3
Navigate teammate
human connection and
motivation
Create meeting time just to get to know people. Listen to their
successes, joys, and struggles. Not every meeting must be a decision.
Rely a bit more on words and thoughtful responses than on body
language and reactions.
Develop skills and tools to help with asynchronous collaboration.
Collaboration styles are some of the best ways to understand what
motivates your teammates.
Make the most of your work trips. Every work trip’s primary outcome
should be to develop a closer connection, and whatever the other
“actual” reason for travel is the secondary outcome.
Thanks!
epthomas@ebay.com
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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