Cadbury Dairy Milk chocolate is one of Cadbury's most famous brands. The company began operations in India in 1948 and is now a market leader in chocolate confectionery. Cadbury Dairy Milk was first created in 1905 in the UK and contains more milk than other chocolates. It has since become a popular brand across 30 countries. In India, Cadbury Dairy Milk is positioned as a spontaneous treat and is segmented based on geography, impulse purchases, and gifts.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
The presentation gives a detailed description about oreo case study. It onsist solutions to the problem oreo faced during its introduction. The case study also contains the SWOT Analysis of cadbury India.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries.
Company presentation on Cadbury...All the departments are being covered like HR,FINANCE&MARKETING departments which includes BCG matrix, advertisement strategies, target audience and how it became the worlds second largest chocolate selling company.. How the employees of the company work and how the work environment helps them to enhance the companys product...
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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https://nidmindia.com/
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dairy milk
1.
2.
3. CADBURY’S DAIRY MILK
• “KUCH MEETHA HO JAYE”
• Cadbury Dairy Milk chocolate is one of the
major success stories for Cadbury and one of
the world's most famous chocolate brands.
4. COMPANY OVERVIEW:
• Company began its operation in India in 1948.
• It started by importing chocolates and then
repackaging them before distributing it in the
Indian market.
• The company’s main motto is to work
together and create brands for people.
• Currently CADBURY INDIA operates in three
sectors chocolate confectionery, milk food
drinks and in the candy category.
5. COMPANY OVERVIEW
• In the chocolate confectionery business,
Cadbury has maintained its undisputed
leadership over the years.
• Some of the key brands are Cadbury dairy
milk,5 star ,perk éclairs and celebrations.
• Cadbury enjoys a market share of 70%-the
highest Cadbury brand share in the world.
• The pure taste of CADBURY DAIRY MILK
defines “the chocolate taste for the Indian
consumer”.
6. INTRODUCTION:
• In June 1904, George Cadbury and his team of
confectioners created a chocolate containing a
‘far higher milk content than previously known’
to challenge the Swiss domination of the
chocolate market.
• After considering names such as ‘Highland Milk’
and ‘Dairy Maid’, Cadbury Dairy Milk (CDM) was
launched in 1905 and it became an instant
success. It’s been more than 100 years now but
the recipe still is relatively unchanged and is kept
under lock and key in a safe in Bourneville.
7. INTRODUCTION:
• Cadbury introduced its famous ‘Glass and a
half of full cream milk in every half pound’
slogan in 1928, but the world-famous symbol
was only used in advertising.
• Today, CDM remains the UK’s number one
chocolate brand and is worth more than £360
million.
• It has become an international favorite and
enjoyed by millions of people across 30
countries.
8. INTRODUCTION:
• It now has manufacturing facilities in Thane,
Induri ( Pune) and Malanpur (Gwalior),
• Hyderabad, Bangalore and Baddi (Himachal
Pradesh) and sales offices in New
Delhi, Mumbai, Kolkata and Chennai.
• The corporate head office is in Mumbai.
• The head office is presently situated at Peddar
Road, Mumbai, under the name of "Cadbury
House".
9. VISION:
• To deliver superior shareholder view.
• Cadbury in every pocket.
• Investing to develop people.
• Innovative utilization of assets.
10. MISSION:
• To provide customers with “TEMPTING
TASTE”.
• To treat with mouth watering treat which is
simply irresistible.
• “CADBURY “means quality this is the promise
of Cadbury.
• Its commitment to continuous improvement
will ensure the promise.
13. CHOCOLATE BAR.
MADE FROM REAL DARK CHOCOLATE.
SIMILAR DESIGN WORLDWIDE.
CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.
AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS
19. Business Operations
Five company-owned
manufacturing facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal Pradesh)
4 sales offices:
Mumbai
Kolkata
New Delhi
chennai
Corporate/Head office:
Mumbai
20. WHOLESELLER
RETAILER
CDM ARE SOLD DIRECTLY TO
WHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK
USED TO ENCOMPASSES.
2100 DISTRIBUTORS AND 450,000
RETAILERS.
30. SEGMENTATION
• The Segmentation of the market for dairy milk
is based on 3 things.
• 1st is based on geography ,which means Dairy
milk bars are segmented by consumer
preferences in the area & are sold more
predominantly in regions which consumes
more snacks/junk food.
• 2nd segmentation is catering to the impulse
purchasers .These type of consumers form a
major chunk of the consumer base that the
product caters to.
31. SEGMENTATION
• Dairy milks are often stocked in convenience
stores of supermarkets due to impulse
purchasers who are buying the chocolate for
purchase and consumption now.
• 3rd segment is the Gift segment, Giving away
chocolates as gift is a trend that is fast
catching up in India & Cadbury dairy milk
wants to cash in on that.
• The Latest segment that Cadbury dairy milk is
catering to is the dessert segment.
32. SEGMENTATION
• The latest drive of dairy milk is to become the
national dessert of the country.
• As far as segmenting market on income there
are different variants of dairy milk(Bournville
& silk) targeted towards the higher class who
are ready to pay the extra premium for extra
dark chocolates.
33. POSITIONING
• Cadbury dairy milk excels at positioning. Not
only can the chocolate bars have many
different positions based on which segment
they are in, but also none of the positions
damper the effects of other positions.
• Today Youth see word Cadbury as a synonyms
for Chocolate , and others see it as a
synonyms for Sweet and Love and Bliss.
34. POSITIONING
• In India Cadbury Dairy milk has positioned
itself as "Spontaneous , special ,carefree ,real
moments like,
• “Mazza aa gaya” in the intial stage,and later
on for sweet as “kuch meetha ho jaye”
• The Most recent Campaign “ShubhAarambh"
tries to take forward the initial positioning of
dairy milk for Traditional Sweet which is
offered as ‘Bhog' to Gods.
•
35. • TAGLINES USED BY
CADBURY DAIRY MILK
FOR ADVERTIZING ITS
PRODUCT:
• Pappu Pass Ho Gaya
• 'Kuch meetha ho jaye'
• 'Shubh Aarambh'
• 'Meethe mein kuch meetha ho
jaye'
39. CONCLUSION:
• At present Cadbury is having 6 production
units across India, they should increase their
no. of production units.
• Cadbury should set up their units in rural
areas.
• Setting up units in rural areas would
automatically provide employment to
economically backward section of the society.
• With this economic status of the nation would
also improve to some extent.
• They would also get labour at cheap cost.