The document discusses the PAS 2020 standard for direct marketing. It was developed to help the direct marketing industry reduce waste and improve environmental performance in response to government targets and EU directives. The PAS 2020 standard establishes objectives and indicators for different aspects of direct marketing campaigns to indirectly measure their environmental impact. It can be used by organizations involved in direct marketing campaigns and their suppliers to certify their environmental management systems. Certification to the PAS 2020 standard provides benefits like assurance of compliance, competitive advantage, and focus on continual improvement.
This document discusses product selection, procurement, and distribution in supply chain management. Product selection defines the products that will be available in the health system and limits variety to make the supply chain more manageable. Procurement involves purchasing materials and arranging transportation from suppliers to ensure availability where needed. Distribution is the process of making products available to consumers through direct channels or intermediaries. It focuses on physically moving inventory and managing storage locations. Strategic approaches to distribution include intensive, selective, and exclusive distribution depending on the type of products. Current trends impacting distribution include channel switching, focusing on customer value, and potential disintermediation by eliminating intermediaries.
Prime Polymers has developed a new polymer called Tecatron Polyphenylene Sulfide (PPS) that has excellent temperature resistance, strength, chemical resistance, and flame resistance. They are targeting dial indicator manufacturers as a potential market since PPS housings would eliminate machining costs compared to traditional zinc alloy housings. Baker Gauges is interested in using molded PPS shells for their dial indicators. Prime Polymers sets their price at 64.5 INR using cost-plus pricing and being competitive. This generates a 56.34% profit margin. Their objective is to take advantage of PPS's production cost savings and establish it as the new standard material in the gauge industry.
How can a company build and manage its product mix and product linesSameer Mathur
The document discusses how companies can manage their product mix and product lines. It defines key terms like product mix, product line, depth, width, and consistency. It then explains strategies for managing product lines, including analyzing sales and profits to determine what products to invest in or remove. Companies can also enhance their market profile by positioning their lines against competitors. Other strategies involve line stretching to attract new customer segments and line filling to block out competitors. The document was prepared by Kartik Singla as part of an internship under Prof. Sameer Mathur.
The document defines product mix and product line. It states that a product mix refers to the complete range of products offered for sale by a company and includes the number of product lines. A product line is defined as the list of related products manufactured or marketed by a single firm. The document then describes the different types of product mixes, including breadth, length, depth, and consistency.
SUSTAINABLE PACKAGING
Packaging protects and promotes food, beverage, and consumer products across the globe. Packaging is expected to grow at an average rate of 3.4% over the next decade (according to Smithers Pira), and most producers of consumer goods are seeking ways to enhance their sustainability initiatives. This presentation will cover trends in sustainable packaging, and how adhesives can enhance and enable your package designs.
Get more on our packaging solutions @ www.hbfuller.com/packaging-solutions
The document provides instructions for creating shipping templates in 11street. It outlines 16 steps to create a shipping template including selecting a shipping method and rate, setting a ship-from address, applying shipping promotions or exclusions, and saving the template. It then explains how to apply the created shipping template to product listings and how shipping rates are calculated for bundled shipping versus by individual product. The goal is to allow sellers to set up standardized shipping profiles to apply consistently to their products and orders.
What are the characteristics of products, and how do marketers classify productsSameer Mathur
This document discusses how marketers classify products. It outlines five levels of a product: the core benefit, basic product, expected product, augmented product, and potential product. Products are also classified based on their durability and tangibility as durable, non-durable, or services. Additionally, products can be classified as either consumer goods or industrial goods. Consumer goods are further broken down into convenience goods, shopping goods, specialty goods, and unsought goods based on customer shopping habits. Industrial goods are classified as capital items, materials and parts, or supplies and business services based on their use in production.
The document discusses the PAS 2020 standard for direct marketing. It was developed to help the direct marketing industry reduce waste and improve environmental performance in response to government targets and EU directives. The PAS 2020 standard establishes objectives and indicators for different aspects of direct marketing campaigns to indirectly measure their environmental impact. It can be used by organizations involved in direct marketing campaigns and their suppliers to certify their environmental management systems. Certification to the PAS 2020 standard provides benefits like assurance of compliance, competitive advantage, and focus on continual improvement.
This document discusses product selection, procurement, and distribution in supply chain management. Product selection defines the products that will be available in the health system and limits variety to make the supply chain more manageable. Procurement involves purchasing materials and arranging transportation from suppliers to ensure availability where needed. Distribution is the process of making products available to consumers through direct channels or intermediaries. It focuses on physically moving inventory and managing storage locations. Strategic approaches to distribution include intensive, selective, and exclusive distribution depending on the type of products. Current trends impacting distribution include channel switching, focusing on customer value, and potential disintermediation by eliminating intermediaries.
Prime Polymers has developed a new polymer called Tecatron Polyphenylene Sulfide (PPS) that has excellent temperature resistance, strength, chemical resistance, and flame resistance. They are targeting dial indicator manufacturers as a potential market since PPS housings would eliminate machining costs compared to traditional zinc alloy housings. Baker Gauges is interested in using molded PPS shells for their dial indicators. Prime Polymers sets their price at 64.5 INR using cost-plus pricing and being competitive. This generates a 56.34% profit margin. Their objective is to take advantage of PPS's production cost savings and establish it as the new standard material in the gauge industry.
How can a company build and manage its product mix and product linesSameer Mathur
The document discusses how companies can manage their product mix and product lines. It defines key terms like product mix, product line, depth, width, and consistency. It then explains strategies for managing product lines, including analyzing sales and profits to determine what products to invest in or remove. Companies can also enhance their market profile by positioning their lines against competitors. Other strategies involve line stretching to attract new customer segments and line filling to block out competitors. The document was prepared by Kartik Singla as part of an internship under Prof. Sameer Mathur.
The document defines product mix and product line. It states that a product mix refers to the complete range of products offered for sale by a company and includes the number of product lines. A product line is defined as the list of related products manufactured or marketed by a single firm. The document then describes the different types of product mixes, including breadth, length, depth, and consistency.
SUSTAINABLE PACKAGING
Packaging protects and promotes food, beverage, and consumer products across the globe. Packaging is expected to grow at an average rate of 3.4% over the next decade (according to Smithers Pira), and most producers of consumer goods are seeking ways to enhance their sustainability initiatives. This presentation will cover trends in sustainable packaging, and how adhesives can enhance and enable your package designs.
Get more on our packaging solutions @ www.hbfuller.com/packaging-solutions
The document provides instructions for creating shipping templates in 11street. It outlines 16 steps to create a shipping template including selecting a shipping method and rate, setting a ship-from address, applying shipping promotions or exclusions, and saving the template. It then explains how to apply the created shipping template to product listings and how shipping rates are calculated for bundled shipping versus by individual product. The goal is to allow sellers to set up standardized shipping profiles to apply consistently to their products and orders.
What are the characteristics of products, and how do marketers classify productsSameer Mathur
This document discusses how marketers classify products. It outlines five levels of a product: the core benefit, basic product, expected product, augmented product, and potential product. Products are also classified based on their durability and tangibility as durable, non-durable, or services. Additionally, products can be classified as either consumer goods or industrial goods. Consumer goods are further broken down into convenience goods, shopping goods, specialty goods, and unsought goods based on customer shopping habits. Industrial goods are classified as capital items, materials and parts, or supplies and business services based on their use in production.
This document discusses product and service strategies, including definitions of products and services, levels of products from core to augmented, and product classifications like shopping, convenience, specialty and unsought products. It also covers branding strategies such as brand names, packaging, labeling and after-sale services. Services are discussed in terms of their intangible, inseparable, variable and perishable nature. The service-profit chain concept is introduced, linking internal service quality to employee and customer satisfaction, and ultimately to profits.
Carbon Footprint is a measure of organization's Greenhouse Gases emmissions. Many organizations nowadays are conscious with their carbon footprint.
This consciousness led to the development of PAS 2050, a standard developed by the British Standards Institute to assess the lifecycle GHG emissions of goods and services.
Boston Creamery uses a four-step approach to determine unit standard costs and marginal contribution per unit. Step 1 is to develop a unit standard cost for each variable cost element like material and marketing costs. These variable costs are totaled to find the total variable cost per unit. Then the total variable cost is subtracted from the selling price to calculate the marginal contribution per unit.
This document discusses consumer products and product lines. It defines a consumer product as a tangible good for non-business use by individuals or households. It then explains that a product line is a group of related products made by a single company, and describes two ways to expand a product line: line filling by adding new items, and line stretching by introducing similar products with new features. Finally, it notes that a company's product mix includes all product lines and items offered for sale, with dimensions of width, length, depth, and consistency.
1. The document summarizes the author's visit to the Khandsa plant of The Malt Company (India) Pvt. Ltd. where they learned about the raw material intake process.
2. Key aspects of raw material intake that were covered include visual inspection of barely, testing for thousand corn weight (TCW), moisture percentage, and other quality metrics.
3. The author also learned about the batch making process to meet customer requirements and the goods inward form (GIF) used to record intake details.
I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Learn how these vital new features work and how to use them for advanced marketing within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips.
MivaCon 2016, Thursday session 2
Merchandising & miva merchant 9 – unlocking the power of price groupsMiva
This document provides an overview of price groups and coupons in Miva Merchant 9. It explains that price groups define discount types and qualifying rules for coupons. It outlines the different types of discounts available, such as percentage discounts and volume pricing. It provides steps for creating a price group and associated coupon code. It also describes how to generate coupons in bulk and apply discounts to phone orders.
Merchandising & Miva Merchant 9 - Unlocking The Power Of Price GroupsMiva
I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips.
Our strategy for distributing durable goods like household appliances relies on both mass distribution through horizontal channels as well as direct vertical distribution from company to retailers. We classify and cover all home appliance dealers according to their geographical area and commercial segment. Full-time delegates are hired to directly cover 90-95% of outlets with a 75-85% spread and 60-65% direct productivity, supported by field supervisors and area sales managers. Performance is tracked according to geographical segment, commercial segment, brand, category, product, and SKU.
This document provides instructions for sellers to create their own promotion page on 11street. It outlines registering basic promotion information, creating product groups, assigning products to groups, and applying the promotion page to the front office store display. The promotion page template includes sections for the promotion name and title, grouped products displayed according to selected template type, and seller information. Attachments show examples of promotion page layouts.
1. The document defines marketing and distinguishes between consumer and industrial products and services.
2. It discusses methods of pricing products and services including cost-plus pricing and penetration pricing.
3. The document outlines different promotion techniques including personal selling, advertising, sales promotions, and public relations.
This document discusses how to add existing products to your catalogue in bulk by uploading a CSV file. The steps include downloading a category-wise product details file, filling in required fields like MRP, SKU, inventory, and warehouse ID. You can then upload the CSV file. Paytm Mall will process the file and generate a success file listing added products or an error file detailing issues. Added products will go live in the catalogue within 2-3 hours.
This document summarizes a study on the physical distribution activities of Shwe Me Company Limited, a major cement and construction materials importer and distributor in Myanmar. The study examines Shwe Me's distribution channel structure and analyzes its physical distribution in terms of transportation, inventory, warehousing, materials handling, packaging, and order processing. It provides an overview of Shwe Me's organizational profile, products, and financial information related to working capital and cash reserves. The study utilizes descriptive research methods involving interviews and collection of both primary and secondary data.
1. The document provides instructions for bulk listing products on 11street through uploading an Excel template and compressed image folder.
2. Key steps include downloading the Excel template, filling it out with product information and category numbers while following formatting guidelines, compressing images with the same file names as listed in the Excel file, and uploading the files.
3. The process allows sellers to bulk add a maximum of 100 new products at once, with the system indicating any registration failures to address issues.
This document discusses product hierarchy and product mix. It defines the 6 levels of product hierarchy from basic needs to specific items. It then discusses the concepts of product systems, product mix, product line, and the width, length, depth and consistency of a product mix. It provides examples of line stretching, line filling, and line pruning as strategies to manage a product line. Finally, it outlines 5 product mix strategies including expansion, contraction, alteration, new uses, and trading up/down.
This document provides instructions for listing an item for sale on the Malaysian online marketplace www.lelong.my. The summary is:
1. The document outlines the step-by-step process for listing an item for sale on www.lelong.my, including selecting categories, entering product details, pricing and quantity, uploading images, and specifying shipping options.
2. Buyers can search for products by category, so sellers must accurately categorize their item. Details like the title, description, price and available quantity are also required fields.
3. Sellers can enhance their listings by including additional images and videos. Instructions are provided for uploading images directly and embedding videos from YouTube.
Db pckg packaging guidelines for furniture_ppt_v1.1_14-may-2015SellOnFlipkart
This document provides packaging guidelines for furniture sold online. It notes that 65% of online furniture buyers are satisfied with their purchases, but 35% are unsatisfied, mainly due to damaged or faulty furniture upon delivery. Proper packaging can improve customer satisfaction by preventing damage during shipment. The guidelines recommend using bubble wrap and sheets to wrap furniture, taping cartons securely, and labeling packages with "Fragile" and "Keep this side up" stickers. Common furniture items include coffee tables, side tables, chests of drawers, and desks. Packing materials like bubble wrap, tape, cartons, and labels are also described.
The document discusses product strategy and management. It defines a product and different levels of a product from core benefit to potential product. It also discusses classifying products as durable/non-durable goods and consumer/industrial goods. Product systems and mixes are covered along with managing product lines through line length, stretching, and filling. Product-mix pricing strategies and packaging objectives are summarized. Packaging aims to promote products, define identity, provide information, express customer needs, ensure safe use, and protect the product. Labels are also discussed in types like brand and descriptive labels.
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
pm assignment for college students for scoringJaypatel645080
This document discusses products and product management. It begins by defining what a product is and identifying five levels of a product from the core benefit to potential future transformations. It then discusses classifying products in various ways such as consumer goods versus industrial goods. A major section covers the product life cycle and how marketing strategies must change at each stage from introduction to decline. Next, it addresses developing new products through the multi-stage process. Other topics include defining product mix and the objectives and importance of packaging and labeling.
This document provides an overview of key concepts for setting product strategy. It discusses defining a product, different levels of products from core to potential benefits. It outlines classifications like durability, tangibility, consumer vs industrial goods. It also covers differentiating products based on form, features, customization, quality levels. The document discusses product hierarchies, lines, mixes and pricing approaches. It briefly introduces co-branding, ingredient branding, packaging objectives, labels, warranties and guarantees.
This document discusses product and service strategies, including definitions of products and services, levels of products from core to augmented, and product classifications like shopping, convenience, specialty and unsought products. It also covers branding strategies such as brand names, packaging, labeling and after-sale services. Services are discussed in terms of their intangible, inseparable, variable and perishable nature. The service-profit chain concept is introduced, linking internal service quality to employee and customer satisfaction, and ultimately to profits.
Carbon Footprint is a measure of organization's Greenhouse Gases emmissions. Many organizations nowadays are conscious with their carbon footprint.
This consciousness led to the development of PAS 2050, a standard developed by the British Standards Institute to assess the lifecycle GHG emissions of goods and services.
Boston Creamery uses a four-step approach to determine unit standard costs and marginal contribution per unit. Step 1 is to develop a unit standard cost for each variable cost element like material and marketing costs. These variable costs are totaled to find the total variable cost per unit. Then the total variable cost is subtracted from the selling price to calculate the marginal contribution per unit.
This document discusses consumer products and product lines. It defines a consumer product as a tangible good for non-business use by individuals or households. It then explains that a product line is a group of related products made by a single company, and describes two ways to expand a product line: line filling by adding new items, and line stretching by introducing similar products with new features. Finally, it notes that a company's product mix includes all product lines and items offered for sale, with dimensions of width, length, depth, and consistency.
1. The document summarizes the author's visit to the Khandsa plant of The Malt Company (India) Pvt. Ltd. where they learned about the raw material intake process.
2. Key aspects of raw material intake that were covered include visual inspection of barely, testing for thousand corn weight (TCW), moisture percentage, and other quality metrics.
3. The author also learned about the batch making process to meet customer requirements and the goods inward form (GIF) used to record intake details.
I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Learn how these vital new features work and how to use them for advanced marketing within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips.
MivaCon 2016, Thursday session 2
Merchandising & miva merchant 9 – unlocking the power of price groupsMiva
This document provides an overview of price groups and coupons in Miva Merchant 9. It explains that price groups define discount types and qualifying rules for coupons. It outlines the different types of discounts available, such as percentage discounts and volume pricing. It provides steps for creating a price group and associated coupon code. It also describes how to generate coupons in bulk and apply discounts to phone orders.
Merchandising & Miva Merchant 9 - Unlocking The Power Of Price GroupsMiva
I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips.
Our strategy for distributing durable goods like household appliances relies on both mass distribution through horizontal channels as well as direct vertical distribution from company to retailers. We classify and cover all home appliance dealers according to their geographical area and commercial segment. Full-time delegates are hired to directly cover 90-95% of outlets with a 75-85% spread and 60-65% direct productivity, supported by field supervisors and area sales managers. Performance is tracked according to geographical segment, commercial segment, brand, category, product, and SKU.
This document provides instructions for sellers to create their own promotion page on 11street. It outlines registering basic promotion information, creating product groups, assigning products to groups, and applying the promotion page to the front office store display. The promotion page template includes sections for the promotion name and title, grouped products displayed according to selected template type, and seller information. Attachments show examples of promotion page layouts.
1. The document defines marketing and distinguishes between consumer and industrial products and services.
2. It discusses methods of pricing products and services including cost-plus pricing and penetration pricing.
3. The document outlines different promotion techniques including personal selling, advertising, sales promotions, and public relations.
This document discusses how to add existing products to your catalogue in bulk by uploading a CSV file. The steps include downloading a category-wise product details file, filling in required fields like MRP, SKU, inventory, and warehouse ID. You can then upload the CSV file. Paytm Mall will process the file and generate a success file listing added products or an error file detailing issues. Added products will go live in the catalogue within 2-3 hours.
This document summarizes a study on the physical distribution activities of Shwe Me Company Limited, a major cement and construction materials importer and distributor in Myanmar. The study examines Shwe Me's distribution channel structure and analyzes its physical distribution in terms of transportation, inventory, warehousing, materials handling, packaging, and order processing. It provides an overview of Shwe Me's organizational profile, products, and financial information related to working capital and cash reserves. The study utilizes descriptive research methods involving interviews and collection of both primary and secondary data.
1. The document provides instructions for bulk listing products on 11street through uploading an Excel template and compressed image folder.
2. Key steps include downloading the Excel template, filling it out with product information and category numbers while following formatting guidelines, compressing images with the same file names as listed in the Excel file, and uploading the files.
3. The process allows sellers to bulk add a maximum of 100 new products at once, with the system indicating any registration failures to address issues.
This document discusses product hierarchy and product mix. It defines the 6 levels of product hierarchy from basic needs to specific items. It then discusses the concepts of product systems, product mix, product line, and the width, length, depth and consistency of a product mix. It provides examples of line stretching, line filling, and line pruning as strategies to manage a product line. Finally, it outlines 5 product mix strategies including expansion, contraction, alteration, new uses, and trading up/down.
This document provides instructions for listing an item for sale on the Malaysian online marketplace www.lelong.my. The summary is:
1. The document outlines the step-by-step process for listing an item for sale on www.lelong.my, including selecting categories, entering product details, pricing and quantity, uploading images, and specifying shipping options.
2. Buyers can search for products by category, so sellers must accurately categorize their item. Details like the title, description, price and available quantity are also required fields.
3. Sellers can enhance their listings by including additional images and videos. Instructions are provided for uploading images directly and embedding videos from YouTube.
Db pckg packaging guidelines for furniture_ppt_v1.1_14-may-2015SellOnFlipkart
This document provides packaging guidelines for furniture sold online. It notes that 65% of online furniture buyers are satisfied with their purchases, but 35% are unsatisfied, mainly due to damaged or faulty furniture upon delivery. Proper packaging can improve customer satisfaction by preventing damage during shipment. The guidelines recommend using bubble wrap and sheets to wrap furniture, taping cartons securely, and labeling packages with "Fragile" and "Keep this side up" stickers. Common furniture items include coffee tables, side tables, chests of drawers, and desks. Packing materials like bubble wrap, tape, cartons, and labels are also described.
The document discusses product strategy and management. It defines a product and different levels of a product from core benefit to potential product. It also discusses classifying products as durable/non-durable goods and consumer/industrial goods. Product systems and mixes are covered along with managing product lines through line length, stretching, and filling. Product-mix pricing strategies and packaging objectives are summarized. Packaging aims to promote products, define identity, provide information, express customer needs, ensure safe use, and protect the product. Labels are also discussed in types like brand and descriptive labels.
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
pm assignment for college students for scoringJaypatel645080
This document discusses products and product management. It begins by defining what a product is and identifying five levels of a product from the core benefit to potential future transformations. It then discusses classifying products in various ways such as consumer goods versus industrial goods. A major section covers the product life cycle and how marketing strategies must change at each stage from introduction to decline. Next, it addresses developing new products through the multi-stage process. Other topics include defining product mix and the objectives and importance of packaging and labeling.
This document provides an overview of key concepts for setting product strategy. It discusses defining a product, different levels of products from core to potential benefits. It outlines classifications like durability, tangibility, consumer vs industrial goods. It also covers differentiating products based on form, features, customization, quality levels. The document discusses product hierarchies, lines, mixes and pricing approaches. It briefly introduces co-branding, ingredient branding, packaging objectives, labels, warranties and guarantees.
This document discusses a mini washing machine designed for rural areas. It has several key features, including being compact in size, having different modes and vacuum capabilities, and being powered by an inverter like a refrigerator. It is affordable, priced between 4000 to 6000, and has a definite warranty of at least one year. The product aims to provide a high-quality, eco-friendly laundry solution that is both affordable and accessible for rural consumers.
DIFFERENT RANGES OF FOOD PRODUCT DEVELOPMENT .pdfHABIB WAHAB
The document discusses different types of food product development: new to the world products, line extensions, and me too products. New to the world products are completely novel inventions, like genetically modified foods. Line extensions expand existing brands with new flavors or packaging. Me too products directly copy successful existing products. The strategies have various advantages like meeting consumer needs, but also disadvantages like high costs and potential consumer rejection if the new products do not meet expectations.
The document discusses product management and pricing. It defines key concepts like products, product management, branding, packaging, and labeling. It explains product life cycle stages and strategies to manage products at different stages. It also discusses approaches to develop new products, build brands, and extend existing brands into related categories. The objective is to understand how to effectively manage products from development to pricing over their lifecycle.
- An e-commerce platform called Drawer is looking to expand its profitability by creating private label product lines.
- It is analyzing potential product categories to launch, considering factors like market size, competition, and costs.
- After analysis, it selects Kitchen and Dining as the primary category to launch, with plans to add Laundry/Cleaning and Bedding/Bath lines within the first year.
- The presentation outlines plans for brand name "Drawer Home", sourcing strategy through local partners, competitive pricing, and marketing primarily through the Drawer website and social media to achieve $526k in first year sales.
This document discusses product decisions and the product life cycle. It defines a product and identifies five levels of products. It also discusses classifying products by durability, tangibility, and consumer shopping habits. Additionally, it covers new product development processes, reasons for new product failure, and strategies for marketing products through different stages of the product life cycle.
This document discusses new product pricing strategies. It defines a new product and pricing strategy. There are two main methods for pricing new products: market skimming and penetration pricing. Market skimming involves setting a high initial price to recoup costs and attract attention, while penetration pricing uses lower prices to target a wider customer base and increase sales. Both methods have advantages like revenue generation and brand awareness, as well as disadvantages like lower customer reach. The document provides examples and outlines the characteristics of each pricing approach.
The document discusses key concepts related to product management including definitions of a product, components of a product, product mix, product life cycle, and new product development. It defines a product as a bundle of benefits that satisfies customer needs and discusses the core benefit, actual product, augmented product, and future product. It also outlines the stages of the product life cycle as introduction, growth, maturity, decline, and withdrawal. Finally, it lists the steps in new product development as generating ideas, screening, testing, development, market testing, and commercialization.
This document discusses product development and management. It begins by defining a product and differentiating between goods and services. It then covers topics like product differentiation, product relationships, product concepts, and new product development processes. The new product development process involves generating ideas, screening ideas, concept development, business analysis, and developing a marketing strategy. Managing a company's product mix, product lines, and portfolio are important aspects of product management.
The document discusses product development and the product life cycle. It describes 7 stages of new product development: idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, and test marketing. It then outlines the typical product life cycle stages of introduction, growth, maturity, and decline. Finally, it provides strategies for marketing products at each stage of the life cycle, such as improving quality and features in growth, market and product modifications in maturity, and investment decisions in decline.
The document discusses different aspects of a company's product mix, including:
1. Definitions of a product and different levels of products from core benefit to potential products.
2. Classifications of products based on characteristics like durability and tangibility.
3. What a product mix is - the total number of product lines a company offers. It has dimensions like width, length, depth and consistency.
4. What a product line is - a type of product within an organization, and the product mix is a combination of all the product lines.
This document outlines the key steps involved in food product development: idea generation, screening, feasibility analysis, test marketing, and commercialization. It describes each step in detail, from gathering new product ideas from various sources, to screening concepts, assessing feasibility by considering regulations, technology and finances, test marketing products on a small scale, and finally commercializing successful products on a larger scale with a focus on promotion, quality maintenance and cost control. The overall process aims to develop new products that meet market needs and can be successfully introduced and sustained in the marketplace.
AthleteTrax is a software service that provides analytics and tracking for athletes and coaches. It is an intangible service experience rather than a tangible good. Based on the details provided, it seems to be in the early stages of the product life cycle, either introduction or growth. At this stage, it should target early adopters like elite athletes and coaches to gain awareness and trial among key influencers in order to move into the growth stage of the life cycle.
Similar to Product innovation & value addition (20)
This document discusses different types of sewing threads, their properties, and uses. It covers the following key points:
1. Sewing threads are classified as cotton threads or synthetic threads, with cotton having good strength but low extensibility, and synthetics having high strength and adjustable extensibility.
2. Important properties of sewing threads include sewability, tensile strength, abrasion resistance, resistance to high temperatures, and colorfastness.
3. Thread ticket numbers indicate the thread thickness - cotton is based on single yarn count while metric is based on single yarn count and number of plies.
4. Different types of sewing threads are used for various end uses like ready-made
Kerala handloom products can be classified into various categories including dress materials, bed linens, furnishings, and table linens. These products are expected to meet standards of utility, comfort, and aesthetic performance. Several Kerala handloom products have received geographical indication registrations, including Kasaragode sarees, Kannur home textiles, Palakkad set mundu, Chendamangalam dhoties, Kuthampilly sarees, and Balaramapuram sarees. These registered products have unique weaving techniques, designs, and materials that distinguish them and satisfy consumer expectations of quality.
This document provides information on designing handloom textile products. It discusses key elements of design like lines, forms, colors, and textures. It also outlines the process of design which includes selecting a theme, researching trends, initial and final sketching, applying design principles such as balance and unity, and rendering the product. The goal is to translate paper designs into finished textile products using techniques like repeats and patterning suited for the production method.
Ecofriedly dyeing process and ecolabelsChandran Kani
This document discusses eco-friendly dyeing processes and eco-labeling. It defines what makes a product eco-friendly, including limiting harmful chemicals and minimizing pollution. The government of India has banned certain dyes and chemicals containing amines. Requirements for eco-friendly textiles include the absence of banned chemicals and heavy metals, and low levels of formaldehyde. The document then discusses how to make various textile production processes like scouring, bleaching, dyeing and finishing more environmentally friendly, for example by using enzymes. It also covers eco-labeling schemes in India to identify environmentally friendly textile products for consumers.
Textile design is the process of creating patterns and structures for fabrics such as weaving, printing, and dyeing. Designers use elements like lines, shapes, color, and texture to design fabrics for clothing, furnishings, and other textile products. Traditional textile designs from places like India are also discussed. Computer software is now commonly used by professional designers to aid in the design process.
This document discusses the necessity of design in textile marketing. It involves three components: the creative part, technology part, and business part. The textile business deals with creative designing skills, market research, and understanding consumer trends in clothing, textiles, and related products. Market research is important and must study trends at both the macro level (such as demographics, economics, culture) and micro level (such as consumer needs, buying potential, cultural aspects). When designing textiles, companies conduct trend research, set business seasons, target specific consumer groups, plan concept lines, design and create products, and present collections to customers. Consumers are influenced by the marketing environment, particularly the four P's of marketing - product
Status of administrative control on environment in indiaChandran Kani
The document discusses several environmental protection acts enacted by the Indian parliament, including the Wildlife Protection Act of 1972, Water Pollution Control Acts of 1974 and 1977, the Forest Conservation Act of 1980, and Air Pollution Control Act of 1981. It also discusses the establishment of committees and boards for environmental protection in India beginning in the late 1960s and early 1970s, culminating in the comprehensive Environment Protection Act of 1986.
Kohlberg's theory of moral development proposes that morality progresses through three levels - pre-conventional, conventional, and post-conventional. Each level contains more advanced moral reasoning. Gilligan critiqued Kohlberg for not considering ethics of care in women's moral development. Moral theories help understand moral dilemmas and justify professional obligations. Codes of ethics provide conduct guidelines for professionals to resolve ethical issues.
Kohlberg's theory of moral development proposes that morality progresses through three levels - pre-conventional, conventional, and post-conventional. Each level contains more advanced moral reasoning. Gilligan critiqued Kohlberg for not considering ethics of care in women's moral development. Moral theories help understand moral dilemmas and justify professional obligations. Codes of ethics provide conduct guidelines for professionals to resolve ethical issues.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Decormart Studio is widely recognized as one of the best interior designers in Bangalore, known for their exceptional design expertise and ability to create stunning, functional spaces. With a strong focus on client preferences and timely project delivery, Decormart Studio has built a solid reputation for their innovative and personalized approach to interior design.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
1. Product innovation & value
addition
by,
k.chandran, I I H T Kannur
To survive in this hectic competition
and to achieve a higher profitability per
unit output !
2. Value addition
• Enhancing the values of handloom products to a
higher degree so that the customer will have
better acceptance and offer high price ,and so
will yield better profit which will in turn increase
the income of all participants in the value chain.
• To achieve this the key elements are
innovating a product, developing it as a
commodity, convincing the customer, creating
an ongoing continuous market for the products.
3. Understanding products
• We can classify the products into two as
• 1.commodity products
• 2. specialty products.
4. Commodity products
• It is the regular count sorts and designs often traditional
that run day in and day out. for example: sarees, lungei,
bedsheets, dhoties, towels, shirtings.
• These products are having
• 1.good acceptability,
• 2.wide popular market,
• 3.less technicality,
• 4.easy to produce,
• 5.high competition,
• 6.but less or no profit business practices often resulting
unhealth for the organisation
• 7.because of fluctuating price of raw materials and
finished products the very survival itself in threat.
5. Specialty products
• These are products having,
• 1.produced for special application,
• 2.special effects in final products,
• 3.require innovative skills to manufacturer,
• 4.better understanding customer needs,
• 5.generally custom made and sold in selective
and targetted market
• 6.so yielding very high returns,
• 7.and highly profitable.
6. How to add value to handloom
products ?
• Value of a product may be enhanced by,
• 1.by improving existing products
• 2.by additional process
• 3.by additional products
• 4.by adding new products
7. Improving existing products
• Existing products can be improved in quantity as
well as quality in
• 1.by changing raw material,
• 2. by changing size,
• 3.by adding process,
• 4.by changing packaging,
• 5.by having brand images,
• 6.by selling directly to consumer .
28. By converting products into
readymade and madeup's
• By the offer of related products with main
products to consumers .
• Supplying a complete product range and
not a single product as a package ready to
be used by the consumer.
34. Adding new products
• Considering the needs of modern day
consumers having diverse needs new
products are to be designed
• Continuous market watch, changing
lifestyles and considering various customer
needs .
• rejuvenation of our think tanks with
modifications in production process can
fetch the results
41. Challenges in implementing
value added production plan
• Ability to change the working style of
societies, and functionaries,
• Resource to manage the multiple
technologies needed, and availability of
technical staff required.
• Whether society is capable of studying
and managing market?