Prime Polymers has developed a new polymer called Tecatron Polyphenylene Sulfide (PPS) that has excellent temperature resistance, strength, chemical resistance, and flame resistance. They are targeting dial indicator manufacturers as a potential market since PPS housings would eliminate machining costs compared to traditional zinc alloy housings. Baker Gauges is interested in using molded PPS shells for their dial indicators. Prime Polymers sets their price at 64.5 INR using cost-plus pricing and being competitive. This generates a 56.34% profit margin. Their objective is to take advantage of PPS's production cost savings and establish it as the new standard material in the gauge industry.

1. Pricing
strategy
(PPS
product )
SHYAM KRISHNA 21020243009
ARCHISMAN DEY 21020243017
VIHAR PATEL 21020243019
ANSHUMAN BARIK 21020243034
NEEDAFARIN SHAIKH 21020243037
Group 6

2. Prime polymer
• Established in 2014, Prime Polymers has revenue of INR
8250 million. Headquartered in Pune, Prime Polymers
specialises in plastic injection moulding.
• the R&D team of Prime is always on the look out for new
materials and potential applications for Prime. The
team has recently tried out a new polymer called Tecatron
Polyphenylene Sulfide (PPS).

3. What is
Tecatron PPS ?
• This is a high-temperature thermoplastic with excellent
temperature resistance, strength, chemical resistance
and flame resistance.
• PPS is useful where high performance and dimensional
stability are important in a corrosive atmosphere.
• PPS is a filled compound with glass fiber, carbon fiber or
mineral reinforcements, and can be injection moulded to
any required shape.

4. Target market
Dial indicators are popular dimensional gauges widely used in various
measurement applications in industry
Dail indicator market have been traditionally designing the body of the product with
zinc alloy
Why is zinc alloy used?
• It act as great shock resistance
• It act as great corrosion resistance
Why PPS is better than zinc alloy?
• It act as great shock resistance
• It act as great corrosion resistance
• Makes the equipment light weight
• Zero Machining cost and time needed

5. Potential buyer
Baker Gauges was a potential customer for moulded
Tecatron PPS shells for the dial. Advantages of using the
material for dial shells.
• Prime can supply a finished plastic Moulding which
needed no machining at the client’s factory
• A plastic polymer moulded shell will eliminate most of
the machining.
• The polymer is light weight which will reduce the
weight of Baker gauges and can be supplied in variety
of colors. This makes it attractive and eliminates the
painting process

6. Pricing
Strategy
After evaluating the landing price of the final
product comes as 41.25. Hence by using both
COST PLUS MARKUP PRICING as well as
COMPETATIVE PRICING we will set the price at
64.5.
Thus, generating a profit margin of 56.34%
Also we will the only alternative for Baker Gauges

7. Objective
As the product Tecatron PPS is a
revolutionary product and very new
to the market as it reduces
production cost and time of the
buyer. Hence customers willingness
to pay is more
As the customer Baker Gauges is
near to the location there will be less
transportation cost.
By keeping in view the
competitors with similar products the
price is kept a little low thus keeping
in view the Value Proposition
As the value the product is good it
will provide more market share with
different gauge producing industries.

8. Future market prospective
Tecatron PPS can be alternative
to every zinc based which
gives similar properties .