This document discusses the necessity of design in textile marketing. It involves three components: the creative part, technology part, and business part. The textile business deals with creative designing skills, market research, and understanding consumer trends in clothing, textiles, and related products. Market research is important and must study trends at both the macro level (such as demographics, economics, culture) and micro level (such as consumer needs, buying potential, cultural aspects). When designing textiles, companies conduct trend research, set business seasons, target specific consumer groups, plan concept lines, design and create products, and present collections to customers. Consumers are influenced by the marketing environment, particularly the four P's of marketing - product

1. Necessity of design in
marketing .
by
chandran. k, tech:supdt: [p],
iiht kannur
It is the application of a range of
techniques and a business philosophy
on the customers or potential customers
on clothing ,textiles or textiles related
products and services.

2. The textile designing
technology

3. This technology involves three
components
The Creative part
The technology part
The business part

4. Now we can discuss about the
business of textile design
textile business is a management
process concerned with forecasting,
identifying, producing, and marketing
the designed textiles to satisfy the
targeted consumer needs .
It deals with creative designing skills,
market research, and consumer
trends in clothing , textiles and related
products and services.

5. textile business cycle

6. Market research
It is a two way inquiry into the market.
The market is a place or organization
through which the exchange of goods
and services takes place by the
togetherness of buyers and sellers.
Trends has to be studied in micro and
macro level environment.

7. Macro level
demographics
International
agreements
Legal
matters
Social
tendencies
market
Transporting
systems
Environmental
matters
economics
Cultural
factors

8. Micro level
Suppliers
manufacturers
Personal
profiles
Buying
season
Functional
aspects
Consumer
needs
SocioEconomic
background
Promotional
aspects
Cultural
aspects
Buying
potential

9. Why the people buy the clothing?
In the past it was for
To satisfy the basic needs of covering
body parts to cover the nudity,
To protect body from natural
phenomenon's
To express social status
To decorate human body

10. Maslow’s need hierarchy
Self-actualization
needs
Esteem needs
Social needs
Security & protective needs
physiological needs

11. Industrial practice in designing
Trend research
Setting business season-time factor
Fixing the target - consumer information in
terms of sex, age group, occasion, image,
and lifestyle .
Planning a concept line
Designing a textiles products
Creating a best seller
Presentation to customers
Catalogue the collection

12. Towards Consumer ?
In buying a textile product, consumer
is influenced to a marketing
environment regarding 4 p”s
1. product. [AIDA ]
2.priceing
3.promotion
4.publicity

13. USP of designs
Uniqueness
Innovation
Smart colouring
freshness

14. Ever in the service of
handlooms
Thanks for the listening ! ! !