At Amplitude, we have facilitated hundreds of North Star Framework workshops. We’ve found NSF to be a very helpful learning and focusing tool for a broad spectrum of audiences. It is something we can speak to authentically. We talk about our North Star—weekly learning users or WLUs—weekly at our all-hands meeting and it underpins our product development and customer success efforts. But from a nuts and bolts perspective… • How do you actually start using a North Star? • How do North Stars relate to OKRs? • How do teams define their work? • What does “done” look like? • When do you prioritize? • Who does what? This 30-minute webinar will focus on these details, with the goal of helping teams make smart working agreements, pick the right artifacts, and set up the right rituals. There will be a moderated 10-minute Q/A session, and we will be sharing a download with some actionable tips and next steps. We look forward to connecting with you and your team.

1. Putting Your
North Star Into Action
Wednesday. July 17

2. Overview
• Quick North Star review
• Traps
• Bets and bet levels
• Who does what
• Prioritization
• OKRs
• “Non customer facing” work
• Artifacts and rituals
• Q&A

5. Good Things North Star
Input
Input
Input

6. Weekly Learning Users (WLUs)
# of Weekly Users who are active and
share a learning that is consumed by at
least 2 other people in the previous 7 days.

7. Learn as fast as you ship

8. Weekly Learning Users (WLUs)
# of Weekly Users who are active
and share a learning that is
consumed by at least 2 other people
in the previous 7 days.
Activated Accounts
Organizations that have reached at least 5
WLUs.
Broadcasted Learning (BL)
A chart, dashboard, or Notebook consumed by
2 or more people within a 7 day period.
Consumption of Learnings (CoL)
Total reach of BL in an organization within a 7
day period.

10. Level 2 Bet
Target Input(s)
Level 3 Bet
Focus On
Next
To Try Trying Review
ReviewFocusing
To Try Trying Review
To Try Trying Review
Team A
Team B
Team C
1-3mo 1-3w
OKRs
Impact
on
Input
3-9mo1-3y
Mid/Long Term
Value North Star
Input
Input
Input
Health
Indicators
Level 1 BetsLevel 0 Bets
Value Creation Model
Beliefs, Assumptions, Strategy
3mo
Observe continuously, revisit periodically

12. intervene
Let’s try this...
diverge converge
Build
Measure
Learn
Modulate
make (some) sense of the
system
how is value created,
stored, transferred?
diverge converge
discover & target
opportunities
Where should we intervene
to learn/create value?
diverge converge
Build
Measure
Learn
Modulate
Observe Orient Decide Act
Betting on what we
understand...
Betting on where we
focus...
Betting on how we
respond...
etc generates new
opportunities
generates new
opportunities
learn more
about system
alters system
1 2 3

13. Level 2 Bet
Target Input(s)
Level 3 Bet
Focus On
Next
To Try Trying Review
ReviewFocusing
To Try Trying Review
To Try Trying Review
Team A
Team B
Team C
OKRs
Impact
on
Input
Mid/Long Term
Value North Star
Input
Input
Input
Health
Indicators
Level 1 BetsLevel 0 Bets
Value Creation Model
Beliefs, Assumptions, Strategy

14. Input
Activated Accounts
Organizations that have reached at least 5
WLUs.
Belief … it seems like we can cultivate super advocates
Level 2 Bet
Find and empower the super advocate.
Level 3 Bet
New notebook features that encourage advocacy

15. Level 2 Bet
Target Input(s)
Level 3 Bet
Focus On
Next
To Try Trying Review
ReviewFocusing
To Try Trying Review
To Try Trying Review
Team A
Team B
Team C
1-3mo 1-3w
OKRs
Impact
on
Input
3-9mo1-3y
Mid/Long Term
Value North Star
Input
Input
Input
Health
Indicators
Level 1 BetsLevel 0 Bets
Value Creation Model
Beliefs, Assumptions, Strategy
3mo
Observe continuously, revisit periodically

16. 1-3h 1-3d 1-3w 1-3m 1-3q 1-3y 1-3decades
Sense
Respond

17. 1-3h 1-3d 1-3w 1-3m 1-3q 1-3y 1-3decades
Sense
Respond
Messy Middle

18. Mid/Long
Term Value
North Star
Input
Input
Input
Health
Indicators
3-9mo
Level 1 Bets
1-3y
Level 0 Bets
Target Input(s)
Level 2 Bets
1-3mo
Level 3 Bet(s)
1-3w

20. Level 2 Bet
Target Input(s)
Level 3 Bet
Focus On
Next
To Try Trying Review
ReviewFocusing
To Try Trying Review
To Try Trying Review
Team A
Team B
Team C
1-3mo 1-3w
OKRs
Impact
on
Input
3-9mo1-3y
Mid/Long Term
Value North Star
Input
Input
Input
Health
Indicators
Level 1 BetsLevel 0 Bets
Value Creation Model
Beliefs, Assumptions, Strategy
3mo
Observe continuously, revisit periodically

22. Level 2 Bet
Target Input(s)
Level 3 Bet
Focus On
Next
To Try Trying Review
ReviewFocusing
To Try Trying Review
To Try Trying Review
Team A
Team B
Team C
1-3mo 1-3w
OKRs
Impact
on
Input
3-9mo1-3y
Mid/Long Term
Value North Star
Input
Input
Input
Health
Indicators
Level 1 BetsLevel 0 Bets
Value Creation Model
Beliefs, Assumptions, Strategy
3mo
Observe continuously, revisit periodically

23. Mid/Long
Term Value
North Star
Input
Input
Input
Health
Indicators
3-9mo
Level 1 Bets
1-3y
Level 0 Bets
Target Input(s)
Level 2 Bets
1-3mo
Level 3 Bet(s)
1-3w

24. 3-9mo1-3y
Mid/Long
Term Value
North Star
Input
Input
Input
Health
Indicators
Level 1 BetsLevel 0 Bets
Target Input(s)
Level 2 Bets
1-3mo
OKRs
Forecasted impact on input

25. Artifacts
Area Artifacts
The North Star and Inputs
Presentation
Dashboard/Notebooks
Level 2 Bets One-pagers
Level 2 Ongoing
Kickoff decks, story maps, research
repositories, backlogs
Dashboard/Notebooks
Reviews Checklists

26. Activities
Area Artifacts
Do we have the right North Star and Inputs? Monthly check-in. Quarterly deep(er) dive
Is our queue of Level 2 bets the absolute best
we can come up with? Are they in value order?
Bi-weekly. Quarterly review
Assess new one-pagers and refine and
workshop one-pagers
Bi-weekly
Given a set of valuable things, are we organized
to tackle these Level 2 bets?
Quarterly / bi-yearly operational review
Kickoff and discovery Pull basis. As needed
Level 2 bets Pull basis. As needed

29. Putting Your
North Star Into Action Q&A
Wednesday. July 17