20 Lessons from 20 years of product management - Gopal Shenoy (ProductCamp Boston 2015)

•Download as PPTX, PDF•

1 like•507 views

Gopal Shenoy shares 20 lessons from his 20 years of experience in product management. The document outlines four pillars of product management: customer knowledge, selling your idea, networking, and career building. It then provides brief lessons and tips related to each pillar, such as the importance of customer knowledge, executing well over having a perfect strategy, and continuously learning. The overall message is that passion and a focus on customers, ideas, networking and career development are keys to success in product management.

20 lessons, 20 years of
Product Management
Gopal Shenoy
Senior Director, Product Management
care.com

About me
• $0 to $350MM revenue
• 1,000 to 2,000,000+ users
• 6 years B2C
• 14 years B2B
• Blogger at productmanagementtips.com
• Instructor at General Assembly, Boston

Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building

Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Your Job
You

No one in your office will buy
your product
#1

You can never know enough
about your customer
#2

In God we trust, everyone
else bring data
#7

You will never get it right
the first time
#10

Know your gaps more
than your strengths
#16

Hiring is the most
important thing you do
#18

Love what you do, let the
passion show
And one last thing ….

There is nothing more convincing to a potential customer than hearing about the success someone else has had with your product or service - it's way more believable than anything your sales or marketing team can come up with on their own. In this session you will learn the steps to create an effective case study and start using it to generate leads and close deals. This session is for anyone in product management or product marketing that cares about increasing sales and highlighting how their solutions are being used in the real world. You'll walk away with ideas on how to identify good targets for case studies, how to create an interview guide, examples to learn from and how to keep squeezing value out of it after it is published. About Matt Volpi Matt has been a product management and marketing executive at a number of technology companies, from start-ups such as BigBelly Solar and Modiv Media (acquired by Catalina Marketing) to multinational titans such as Nokia and Sun Microsystems (acquired by Oracle). Since moving into marketing and product strategy consulting two years ago, Matt has helped a variety of software companies, media businesses and services organizations with market research, content creation and strategy initiatives.

The Truth About Growth Hacking in B2B

Vishal Sunak

Curing Shiny Object Syndrome: Setting Goals & Priorities for Success - Bruce ...

ProductCamp Boston

Ever feel like you have a hundred #1 priorities? That you are somehow magically supposed to do 12 things at once? Do your executives' priorities seem to shift from day to day, or even hour to hour? Your company may be suffering from Shiny Object Syndrome. Shiny Object Syndrome: pursuing every idea that seems good without prioritizing, seeing it through to a reasonable return on investment, or deciding to abandon it when it doesn’t deliver. In this session, veteran startup guy and product person, Bruce McCarthy, will help you understand how to focus your efforts consistently on needle-movers, gain buy-in and support from executives, and pick the truly great ideas out of the stack of merely good ones. In this interactive session, you will learn: - How to translate the CEO’s vision into product direction - The difference between a goal and an initiative - The 9 types of business goals and how to tell which to focus on with your product - How to map your product goals to corporate strategy - Pitfalls to avoid in collecting and ranking ideas - Why LOE is critical to prioritization (and how to get it quickly) About Bruce McCarthy Bruce has founded 3 companies and led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. Prior to UpUp Labs, Bruce was VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management, development and design. Bruce founded UpUp Labs in 2012 to help product development teams work better together to deliver great products to market faster. He also applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool. Bruce is a prolific blogger, as well as an organizer and internationally sought-after speaker at product management, development, and innovation events. He was recently a judge at the Harvard Business School New Venture Competition, and is the organizing force behind the BPMA's PRODiE awards. All of Bruce’s many ProductCamp sessions at locations around the country have been standing-room-only.

SaaS, B2B and Product Management: Unique Challenges and Experiences

Goran Begic

Presentation from the ProductCamp conference in Boston, May 2. 2015. http://lanyrd.com/2015/pcampboston/sdmfxg/ Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager. This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed. If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.

Success with User Stories: Cut Through User Story Chaos

EBG Consulting, Inc.

Product Camp Boston 2015 | 2 May 2015 ----- On the surface, user stories seem pretty straightforward: Just write “As a...I need to...So that...” on an index card. But in reality user stories often lead to a confusing array of struggles and puzzles, such as losing precious engineering time during iterations with analysis; delivering the wrong product slice—or delivering it with errors; delivering late; and more. Surely this chaos is not how user stories are intended to work! Ellen Gottesdiener shares practical ways for product managers and product owners to mitigate the troubles of user stories while amplifying their advantages. Learn the power of collaboratively uncovering user stories, when and how to engage with engineering and product stakeholders, and guidelines for effective user stories. Leave with a straightforward, holistic approach to stories that will smooth the way for a successful iterative delivery effort.

Why ProdPad?

ProdPad

Agile is killing the traditional product manager (ProductCamp Boston 2015)

ProductCamp Boston

Agile development has exposed a big crack in the foundation of product management. This interactive discussion will highlight why this may be one of the best things to happen to software companies, and product management professionals! About John Mansour John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.

Strategic roadmaps vs product roadmaps (ProductCamp Boston 2015)

ProductCamp Boston

Learn how to create roadmaps with content so rich that features will be an afterthought! One strategic roadmap aligns all product roadmaps and keeps "shiny new object" syndrome and constantly changing priorities at bay. About John Mansour John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.

Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level? The answer is simple – those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you’ll need to understand how to get there. And you’ll want to start immediately. To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career. About Matt Lawley Matt Lawley is the Marketing Manager for the 280 Group, the world’s leading Product Management consulting and training firm. He is responsible for creating and executing marketing programs for the 280 Group’s existing and new products/training courses. He is active in the product management community promoting new content, blog posts, surveys and webinars on the topics of product management and product marketing as well as moderating a 33,000 person LinkedIn group devoted to these topics.

Transitioning from Analytics to Product by a Former Amazon PM

Product School

Nikil Ramanathan walks you through his journey from business analyst to product manager at Amazon. His talk focuses on his work as a business analyst, how he discovered product management, and what motivated him to become a product manager. He also shares his thoughts on the parallels between analytics and product management and effective way to make the jump into product management in the tech world.

Beyond Pretty: Creating Better Products with Measurable Design

Melissa Perri

Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers

Traction Conf

What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...

Greylock Partners

I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth team for my business? The purpose of growth is to scale the usage of a product that has product-market fit. You do this by building a playbook on how to scale the usage of a product. A playbook can also be called a growth model or a loop. The first question you should ask before asking about growth is if you have product-market fit?

Succeeding with Customer Advisory Boards - Jim Berets (ProductCamp Boston 2015)

ProductCamp Boston

A well-run Customer Advisory Board (CAB) generates information that helps run the business as well as building good will for a company, but CABs can be intimidating. They enable dialog between a company and its customers, and product managers frequently take on the role of organizers, participants, and beneficiaries. CABs provide a forum for input on strategy and roadmaps, encourage customers to air their feedback and experiences, facilitate information-sharing amongst customers, and can lead to new business. CABs differ from user groups in that they are smaller, typically by-invitation-only, and usually engage customers at a strategic rather than tactical level. In this session we will have a facilitated discussion on the planning and execution of a successful, substantive CAB, as well as some of the issues that can arise and how to address them. About Jim Berets At Black Duck Software, where he was VP of Product Management, Jim Berets planned and ran more than a dozen sessions of the company’s North American and European Customer Advisory Boards, engaging more than 40 of the company’s clients at a senior-level. Jim has advised a number of companies on developing or improving their Customer Advisory Boards, and co-led a discussion on the topic at the Boston Product Management Association’s Product Executives Forum.

Prioritization 301: An Advanced Roadmapping Class for Product People

UpUp Labs

ProdPad Sales Deck - Software for Highly Effective Product Managers

ProdPad

The Art of Product Management by 23andMe Senior Product Manager

Product School

Product management is a fascinating and broad area that encompasses vision, strategy, design and execution. This presentation provided an overview of various aspects of product management from understanding the market, the competition, the user, defining the MVP, designing and building the product leading up to successful launch. Venkatesh Balan, Senior Product Manager at 23andMe, talked about how after the launch, the role of the Product Manager continues in evolving the product, monetizing, growing the users and revenue. Not to mention, the Product Manager also works with various cross-functional teams while using influence, inspiration and soft skills.

Looking to massively improve conversions in 2022 two words— product pages

VWO

Calgary google partners event with adster creative

David Forster

How to create a product culture?

Marc Abraham

Andrey Sukhovoy. Customer Success Data-driven Power

Octopus Events

1. Customer Success LOVE formula. Our approach towards Customer Success & Project Management: principles, processes, tools. 2. Setting up Salesforce for clients management. How we combine prospects and customers management processes in one CRM? 3. Communication automation. What tools we use to automate communications with our customers and to help CSMs to be more efficient and cover more projects per one CSM? 4. Automatic revenue planning. How we calculate customers revenue for P&L management? 5. Predicting customers churn rate. What methods and tools we use to define customers at risks? 6. CSMs’ efforts prioritizing. How we define Customer Success focus to plan and prioritize CSMs efforts?

Printshop pitchdeckFemi Adetiwa

Olman Quesada. 7 Deadly Sins SaaS Startups Make

Octopus Events

Marianna O’Hagan, Head of Product, SecretEscapes - Customer Centric Product M...

Hilary Ip

How to be a (Kick Ass) PM w/ LoopNet's former VP of Product

Product School

Continuous Product Improvement Workshop

Melissa Perri

8 Steps To Brand Publishing - CMO Summit

Michael Brenner

The Digital FutureOgilvy

Obesity and the heart newsletterhelix1661

What's hot

Beyond the 5 Whys: Asking your way to the right product

Selena Hadzibabic

Five Critical Strategies to Succeed in Your Product Management Career - Matt ...

ProductCamp Boston

Transitioning from Analytics to Product by a Former Amazon PM

Product School

Beyond Pretty: Creating Better Products with Measurable Design

Melissa Perri

Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers

Traction Conf

What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...

Greylock Partners

Succeeding with Customer Advisory Boards - Jim Berets (ProductCamp Boston 2015)

ProductCamp Boston

Prioritization 301: An Advanced Roadmapping Class for Product People

UpUp Labs

ProdPad Sales Deck - Software for Highly Effective Product Managers

ProdPad

The Art of Product Management by 23andMe Senior Product Manager

Product School

Looking to massively improve conversions in 2022 two words— product pages

VWO

Calgary google partners event with adster creative

David Forster

How to create a product culture?

Marc Abraham

Andrey Sukhovoy. Customer Success Data-driven Power

Octopus Events

Printshop pitchdeckFemi Adetiwa

Olman Quesada. 7 Deadly Sins SaaS Startups Make

Octopus Events

Marianna O’Hagan, Head of Product, SecretEscapes - Customer Centric Product M...

Hilary Ip

How to be a (Kick Ass) PM w/ LoopNet's former VP of Product

Product School

Continuous Product Improvement Workshop

Melissa Perri

8 Steps To Brand Publishing - CMO Summit

Michael Brenner

What's hot (20)