Marketing 6621

1. Product
understanding

2. ProductA good, method, information, object or
service created to serve a need or satisfy
a want.

3. Example
Needs/Wants

4. Example
Needs/Wants
Phone
Service

5. Example
Needs/Wants
Phone
Service
Music

6. Example
Needs/Wants
Phone
Service
Music Entertainment

7. Example
Needs/Wants
Phone
Service
Music Entertainment
Product=

8. Example
Needs/Wants
Phone
Service
Music Entertainment
Product=

9. FeatureA physical characteristic or quality of a
product, a description of something a
person can touch, feel, smell, see, or
measure.

10. Example

11. BenefitThe satisfaction that a customer wants
from a good or service.

12. BenefitA benefit that is easily recognizable.
Obvious

13. Example
No stylus means there is no extra
parts that could be lost and needed
to replace.

14. BenefitBenefit that come only with the
purchase of a particular product.
Unique

15. Example
Finger print identity
scanner for added
security.

16. BenefitBenefit that is not usually seen without
the assistance of a salesperson.
Hidden

17. Example
iPhone 5 has 13 LTE Bands
for faster download and
upload speeds.

18. Selling
Part of a sales presentation
where the salesperson points out
that a good or service has
features that will benefit the
customer.
Feature/Benefit